Unity Ads Announces Availability of Mediation and Bidding

Rhea-AI Summary

Unity (NYSE: U) has launched Unity Mediation, an open beta feature designed to enhance revenue streams for developers using Unity Ads. This platform enables developers to optimize ad demand from various networks directly within the Unity interface. Key features include in-app bidding, A/B testing, granular reporting, and waterfall management tools. Unity aims to provide developers with greater control and streamlined monetization, promising a competitive edge in the ad ecosystem, which includes over 60 ad partners.

Positive

• Launch of Unity Mediation enhances developer revenue opportunities.
• Offers multiple ad network options for optimized monetization.
• Key features include in-app bidding and granular reporting.

Negative

• None.

Enhancement to Unity Ads Brings New Revenue Streams to Developers and Choice in Monetization

SAN FRANCISCO--(BUSINESS WIRE)-- Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Unity Mediation, inclusive of waterfall and bidding, within Unity Ads. These new offerings, in open beta, help developers build strong revenue streams, easily optimizing demand from their best-performing ad formats and network partners within the same editor and interface they build and manage the rest of their game experience from.

Starting today, developers using Unity Ads now have more choice in their ad network providers. Unity Mediation lets the developer choose between Unity’s Unified Auction, preferred ad networks, network bidding, or to enable them all to ensure the most competitive network bidding using tools in the Monetization suite of the Unity Dashboard. With a continued focus on simplicity through single SDKs and access to adapters through the Unity Editor, Unity Mediation prioritizes fair access to ad inventory to ensure maximum fill for developers. As the leading platform in games, and counting 60+ ad ecosystem partners, Unity aims to simplify the integration and maintenance of the ad stack, allow for opportunities to fill ad spots quickly and competitively to earn more revenue, and further enable developers to easily monetize their games.

“Our priority is to enable our developers’ success, and as such, we continue to evolve and expand Unity’s ad ecosystem so developers can have critical access to additional demand sources from leading ad networks, simultaneously delivering more control and value to our users,” said Felix Thé, VP of Product Management, Operate Solutions, Unity. “We value being able to provide an open, neutral, accessible technology to enable success for all developers. During this open beta period, we are putting significant resources to facilitate open collaboration with our customers and partners and ensure future iterations of this product cater to their growing needs.”

Unity Mediation launches with several key features, including:

• In-app bidding
• A/B testing
• Granular reporting
• Waterfall management tools
• Interstitial, RV format support
• Geo & IDFA targeting
• Quick-start tools (default waterfalls and line items, CSV uploader and Auto eCPM)
• Unity Editor efficiencies (code snippets, adapter updates, test ad experience)

To learn more about Unity’s mediation offering, please visit https://unity.com/products/mediation.

About Unity
Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The company’s 1,800+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. For more information, please visit www.unity.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211014005196/en/

MEDIA CONTACT

Ryan M. Wallace

Unity Communications

ryan.wallace@unity3d.com

+1 917.442.2305

Source: Unity

FAQ

What is Unity Mediation and how does it benefit Unity (U) developers?

Unity Mediation is a new feature that allows developers to optimize revenue by choosing between various ad networks, enhancing monetization capabilities within Unity Ads.

When was Unity Mediation launched?

Unity Mediation was launched as an open beta on the date of the press release.

What are the key features of Unity Mediation?

Key features include in-app bidding, A/B testing, granular reporting, and waterfall management tools.

How does Unity (U) plan to support developers through Unity Mediation?

Unity aims to provide developers with a competitive edge by simplifying the ad integration process and offering access to multiple ad networks.

What impact will Unity Mediation have on Unity's revenue?

Unity Mediation is expected to enhance revenue streams for developers, potentially increasing overall revenue for Unity as more developers engage with the platform.