Thumzup Launches on X Corp, Transforming Social Media Advertising Potential with Access to Over 535M Active Users
Thumzup Media (TZUP) has announced its integration with X Corp (formerly Twitter), enabling advertisers to pay users for brand-related tweets. This strategic move gives Thumzup advertisers access to X's 535 million monthly active users, positioning the company to capitalize on the growing digital advertising market.
The integration allows advertisers to implement authentic advertising solutions through real-time engagement and locally targeted campaigns. Thumzup's platform features a proprietary app for direct user payments and a programmatic advertiser dashboard for campaign optimization. The company aims to leverage this integration as the global digital ad market approaches $700 billion.
Thumzup Media (TZUP) ha annunciato la sua integrazione con X Corp (ex Twitter), consentendo agli inserzionisti di pagare gli utenti per tweet legati ai marchi. Questa mossa strategica offre agli inserzionisti di Thumzup l'accesso ai 535 milioni di utenti attivi mensili di X, posizionando l'azienda per sfruttare il crescente mercato della pubblicità digitale.
L'integrazione consente agli inserzionisti di implementare soluzioni pubblicitarie autentiche attraverso il coinvolgimento in tempo reale e campagne localmente mirate. La piattaforma di Thumzup presenta un'app proprietaria per pagamenti diretti agli utenti e un cruscotto programmatico per l'ottimizzazione delle campagne. L'azienda mira a sfruttare questa integrazione mentre il mercato globale della pubblicità digitale si avvicina a $700 miliardi.
Thumzup Media (TZUP) ha anunciado su integración con X Corp (anteriormente Twitter), lo que permite a los anunciantes pagar a los usuarios por tweets relacionados con marcas. Este movimiento estratégico brinda a los anunciantes de Thumzup acceso a los 535 millones de usuarios activos mensuales de X, posicionando a la empresa para capitalizar el creciente mercado de la publicidad digital.
La integración permite a los anunciantes implementar soluciones publicitarias auténticas a través de la participación en tiempo real y campañas dirigidas localmente. La plataforma de Thumzup cuenta con una aplicación propia para pagos directos a los usuarios y un panel de control programático para la optimización de campañas. La empresa tiene como objetivo aprovechar esta integración a medida que el mercado global de publicidad digital se acerca a $700 mil millones.
Thumzup Media (TZUP)는 X Corp(구 Twitter)와의 통합을 발표하며 광고주가 브랜드 관련 트윗에 대해 사용자에게 보상을 지급할 수 있도록 하고 있습니다. 이 전략적 움직임은 Thumzup의 광고주에게 X의 5억 3500만 명의 월간 활성 사용자에 접근할 수 있는 기회를 제공하여, 회사가 성장하는 디지털 광고 시장을 활용할 수 있도록 합니다.
통합은 광고주가 실제 참여와 지역 타겟 캠페인을 통해 진정한 광고 솔루션을 구현할 수 있게 합니다. Thumzup의 플랫폼은 사용자에게 직접 지급할 수 있는 독점 앱과 캠페인 최적화를 위한 프로그래매틱 광고주 대시보드를 제공합니다. 이 회사는 글로벌 디지털 광고 시장이 7000억 달러에 가까워짐에 따라 이 통합을 활용할 계획입니다.
Thumzup Media (TZUP) a annoncé son intégration avec X Corp (anciennement Twitter), permettant aux annonceurs de payer les utilisateurs pour des tweets liés aux marques. Ce mouvement stratégique donne aux annonceurs de Thumzup accès aux 535 millions d'utilisateurs actifs mensuels de X, positionnant l'entreprise pour tirer parti du marché croissant de la publicité numérique.
Cette intégration permet aux annonceurs de mettre en œuvre des solutions publicitaires authentiques grâce à un engagement en temps réel et des campagnes ciblées localement. La plateforme de Thumzup dispose d'une application propriétaire pour les paiements directs aux utilisateurs et d'un tableau de bord programmatique pour l'optimisation des campagnes. L'entreprise vise à tirer parti de cette intégration à l'approche de 700 milliards de dollars pour le marché mondial de la publicité numérique.
Thumzup Media (TZUP) hat seine Integration mit X Corp (ehemals Twitter) angekündigt, die es Werbetreibenden ermöglicht, Nutzern für markenbezogene Tweets zu bezahlen. Dieser strategische Schritt gibt Thumzup-Werbetreibenden Zugriff auf die 535 Millionen monatlich aktiven Nutzer von X und positioniert das Unternehmen, um vom wachsenden digitalen Werbemarkt zu profitieren.
Die Integration ermöglicht es Werbetreibenden, authentische Werbelösungen durch Echtzeit-Engagement und lokal ausgerichtete Kampagnen umzusetzen. Die Plattform von Thumzup bietet eine proprietäre App für direkte Nutzerzahlungen und ein programmatisches Dashboard für die Kampagnenoptimierung. Das Unternehmen beabsichtigt, diese Integration zu nutzen, während der globale digitale Werbemarkt sich auf 700 Milliarden Dollar zubewegt.
- Access to X Corp's massive user base of 535M monthly active users
- Entry into rapidly expanding digital ad market valued at ~$700B
- New revenue model enabling direct user payments for brand mentions
- Implementation of programmatic advertiser dashboard for campaign optimization
- None.
Insights
The integration with X Corp represents a significant strategic expansion for Thumzup's advertising platform. Access to X's 535 million monthly active users dramatically increases the potential reach for advertisers using Thumzup's technology. The platform's unique proposition of paying users for brand mentions could create a new paradigm in social media advertising, effectively monetizing word-of-mouth marketing at scale.
However, the success will largely depend on user adoption rates and advertiser buy-in. The programmatic dashboard for campaign optimization indicates technical sophistication, but the platform will need to demonstrate clear ROI metrics and brand safety controls to attract major advertisers. Competition from established social media advertising platforms and potential regulatory scrutiny around paid endorsements remain key challenges to monitor.
This platform launch taps into two powerful market trends: the growing digital advertising market (projected to reach
The programmatic targeting capabilities suggest sophisticated audience segmentation potential, particularly valuable for local businesses. However, success hinges on maintaining content quality and authenticity while scaling. Critical metrics to watch include user engagement rates, advertiser retention and the platform's ability to prevent spam or low-quality content that could diminish its effectiveness.
Thumzup advertisers can now pay users for tweets about their brands on X
Thumzup’s integration with Elon Musk’s X expands its service offerings across more advertising verticals
Thumzup Launches on X (Graphic: Business Wire)
This milestone positions Thumzup to harness the dynamic and rapidly growing ecosystem of X, offering real-time engagement and impactful, locally targeted campaigns for advertisers. Thumzup's platform now enables advertisers to implement an authentic advertising solution, connecting brands and businesses with passionate users who genuinely love their products and services, driving stronger reach and impact.
“Our launch on X Corp signifies a quantum leap in Thumzup’s mission to revolutionize advertising,” said Robert Steele, CEO of Thumzup. “By merging our innovative tools with X’s massive audience, we believe we can deliver strong opportunities for brands to scale their visibility and engagement at new levels.”
Key growth drivers include:
- Expansion involving scaling operations on one of the world’s largest platforms to tap into a rapidly expanding digital ad market.
- New revenue model that pays users directly for brand mentions via its proprietary app, enabling authentic word-of-mouth marketing and incentivized user participation.
- Cutting-edge technology delivering a seamless, programmatic advertiser dashboard designed for programmatic targeting and campaign optimization.
As the global digital ad market surges toward
About Thumzup®
Thumzup Media Corporation (Thumzup) is democratizing the multi-billion dollar social media branding and marketing industry. Its flagship product, the Thumzup platform, utilizes a robust programmatic advertiser dashboard coupled with a consumer-facing App to enable individuals to get paid cash for posting about participating advertisers on major social media outlets through the Thumzup App. The easy-to-use dashboard allows advertisers to programmatically customize their campaigns. Cash payments are made to App users/creators through PayPal and other digital payment systems.
Featured on CBS Los Angeles and KTLA, Thumzup continues to make waves as a next-generation leader in social media marketing solutions.
(1) https://www.wsj.com/articles/by-remaking-twitter-elon-musk-created-an-opening-for-rivals-c6c8310d
(2) https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/
(3) https://www.emarketer.com/content/us-digital-ad-spend-growth-recover-next-year
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View source version on businesswire.com: https://www.businesswire.com/news/home/20241211121196/en/
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Source: Thumzup Media Corporation
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