Thumzup Grows Advertisers by Over 40% Since June 1, 2023

Rhea-AI Summary

Thumzup Media Corporation (TZUP) adds over 50 new advertisers to its platform, demonstrating a 40% growth in adoption since June 1, 2023. The Thumzup mobile app incentivizes users to become social media advocates for brands by paying them cash for approved posts. Thumzup's proprietary technology is democratizing the social media marketing and advertising industry, estimated to be valued at over $200 billion. Digital advertising spending continues to grow, and 60% of consumers say content from a friend or family member influences their purchase decisions.

Insights

Marketing Analyst

The announcement by Thumzup Media Corporation regarding the addition of over 50 new advertisers to its platform indicates a significant business development with potential implications for the stock market and investors. The reported 40% growth since June 1, 2023, suggests a strong adoption rate of the Thumzup platform, which is a positive indicator of the company's market traction and the effectiveness of its business model.

The social media marketing and advertising industry, valued at over $200 billion, is a highly competitive and rapidly evolving sector. Thumzup's strategy to incentivize users to become brand advocates could be a game-changer by leveraging word-of-mouth at scale. This approach aligns with consumer behavior trends, where 60% of consumers are influenced by content from friends or family members when making purchase decisions.

For investors, the key points to consider include the scalability of Thumzup's technology, the potential for increased revenue through new advertisers, and the company's ability to maintain and grow its user base. The platform's success will depend on its ability to deliver measurable ROI to advertisers while ensuring user engagement and satisfaction. As a marketing analyst, I would advise monitoring the company's performance metrics closely, such as user growth, engagement rates, and advertiser retention over the coming quarters to better assess its long-term viability and profitability.

It is also important to compare these growth figures with industry averages and the performance of competitors. If Thumzup's growth rate significantly exceeds industry norms, it could indicate a strong product-market fit and innovative technology, which are positive signs for investors. However, concerns may arise if the company's growth is fueled by unsustainable incentives or if there is a lack of differentiation in a crowded market. A thorough analysis of the company's financials, user acquisition costs, and the lifetime value of customers would provide a more comprehensive picture of its business health.

Financial Analyst

The growth in the number of advertisers on the Thumzup platform is an encouraging sign for potential investors as it reflects the platform's expanding market reach and the potential for increased revenue streams. The adoption rate and the reported 40% growth are significant metrics that financial analysts would consider when evaluating the company's performance and future prospects.

Given the size and growth of the digital advertising market, Thumzup's business model, which taps into the power of personal recommendations, could provide a competitive edge. However, it is crucial to examine the sustainability of this growth. Investors should look for evidence of long-term contracts with advertisers, the average spend per advertiser, and the churn rate. These factors will help determine the stability of the revenue and the potential for future growth.

From a financial perspective, it is also vital to assess the cost structure associated with acquiring new advertisers and users, as this will impact profitability. If Thumzup can maintain a low customer acquisition cost while scaling up, this could be a positive indicator for investors. Additionally, the company's ability to innovate and stay ahead of industry trends will be critical to sustaining growth in a competitive digital advertising landscape.

Overall, while the news is promising, it is essential to approach it with a critical eye, examining the underlying financial health of the company, the effectiveness of its platform, and its position within the broader industry context.

Company Adds Over 50 New Advertisers as the Thumzup Platform Continues to Gain Adoption

Los Angeles, CA, Dec. 18, 2023 (GLOBE NEWSWIRE) -- Thumzup Media Corporation ("Thumzup" or the "Company") (OTCQB: TZUP) is pleased to announce that it has added more than 50 new advertisers to its platform since June 1, 2023 – growth of more than 40% – demonstrating continued adoption of the Thumzup platform.*

The Thumzup mobile app, which is available for download in the App Store and Google Play, incentivizes virtually everyone to become social media advocates for the brands they enjoy by paying them cash for approved posts.

Thumzup's proprietary technology is helping to democratize the social media marketing and advertising industry estimated to be valued and more than $200 billion and growing rapidly_[1]. Digital advertising spending continues to grow_[2] and 60% of consumers say content from a friend or family member influences their purchase decisions_[3]. There is nothing else we know of like Thumzup that makes it easy for any brand or business to scale that type of valuable recommendations from friends and family.

“Advertisers like how easy it is to encourage their happy customers to tell their friends about their businesses on Thumzup,” stated Thumzup Chief Executive Officer Robert Steele. “We’re excited about our continued growth throughout greater Los Angeles with advertisers in Downtown Los Angeles and Hollywood. We believe 2024 will be a transformative year for Thumzup and look forward to reporting back on our progress.”

*As an introductory offer, Thumzup provides certain listed businesses a budget covering a certain number of the initial paid posts made about the business by its users.

[1]https://www.adexchanger.com/ad-exchange-news/iab-us-digital-ad-revenues-top-200-billion-for-the-first-time/
[2]https://rbr.com/a-big-boost-in-ad-revenue-growth-all-thanks-to-digital/
[3]https://www.forbes.com/sites/forbesbusinesscouncil/2023/03/13/why-user-generated-content-is-winning/?sh=50d64ab16e94

About Thumzup^®

Thumzup Media Corporation (Thumzup) is democratizing the multi-billion dollar social media branding and marketing industry. Its flagship product, the Thumzup platform, utilizes a robust programmatic advertiser dashboard coupled with a consumer-facing App to enable individuals to get paid cash for posting about participating advertisers on major social media outlets through the Thumzup App. The easy-to-use dashboard allows advertisers to programmatically customize their campaigns. Cash payments are made to App users/creators through PayPal and other digital payment systems.

Thumzup was recently featured on CBS News Los Angeles and is a publicly traded company (OTCQB stock ticker: TZUP). For more information, please visit https://www.thumzupmedia.com.

Legal Disclaimer

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These include, without limitation, statements about its potential growth, impacts on the advertising industry, plans for potential uplisting, and planned expansion. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in our filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. YOU MAY OBTAIN A COPY OF THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT FROM: https://www.sec.gov/Archives/edgar/data/1853825/000149315222036476/partiiandiii.htm

YOU SHOULD READ THE OFFERING CIRCULAR TO UNDERSTAND THE TERMS, CONDITIONS AND RISK FACTORS PRIOR TO CONSIDERING AN INVESTMENT INTO THE COMPANY.

Contact Info:
investors@thumzupmedia.com
800-403-6150

Attachment

• Thumzup Media Corporation

FAQ

How many new advertisers has Thumzup Media Corporation added to its platform since June 1, 2023?

Thumzup has added over 50 new advertisers, demonstrating a 40% growth in adoption.

What does the Thumzup mobile app do?

The Thumzup mobile app incentivizes users to become social media advocates for brands by paying them cash for approved posts.

What is the estimated value of the social media marketing and advertising industry?

The industry is estimated to be valued at over $200 billion and is growing rapidly.

How much does digital advertising spending continue to grow?

Digital advertising spending continues to grow.

How much do consumers say content from a friend or family member influences their purchase decisions?

60% of consumers say content from a friend or family member influences their purchase decisions.