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Tyler Technologies (NYSE: TYL) has announced a new brand architecture aimed at enhancing the organization and naming of its products. This initiative is a response to the company's growth since its brand launch in 2009, during which it introduced over 50 new products. The revamped structure focuses on functional and descriptive product names, streamlining offerings into five key portfolios: Public Administration, Health & Human Services, Courts & Public Safety, Schools, and Transformative Technology. This change is anticipated to improve client understanding and support future scalability.
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Introduction of a new brand architecture to enhance product naming and organization.
Streamlining of products into five clear solution portfolios, aiding client understanding.
Initiative supports Tyler's future growth and scalability.
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Functional, descriptive product names align with markets Tyler serves
PLANO, Texas--(BUSINESS WIRE)--
Tyler Technologies, Inc. (NYSE: TYL) announced today its new brand architecture, a broad company initiative that better organizes and names Tyler’s products and solutions to represent the verticals and markets it serves.
Since launching the Tyler brand in 2009, Tyler has added more than 50 new products through internal development and acquisition. As the company grew and continued to add applications, it became clear that the current approach to product branding was no longer scalable.
“Our brand evolution is a necessary next step in Tyler’s growth to ensure we continue to build upon the strong brand awareness and equity we’ve enjoyed over the past decade,” said Samantha Crosby, chief marketing officer of Tyler. “Clients and prospects can now more easily understand Tyler’s offerings, and our teams will be better equipped to explain Tyler’s full portfolio of solutions and the benefits they bring to each jurisdiction.”
Over the past 18 months, the company collaborated with an external brand strategy firm to conduct in-depth client interviews, qualitative and quantitative surveys, and competitive research about Tyler’s brand. Then, working with more than 200 representatives from across Tyler’s organization, the team created a common, organized, and logical naming structure.
The new brand architecture uses functional, descriptive product names and has eliminated all individual product logos. Tyler’s solutions have been organized under five solution portfolios: Public Administration, Health & Human Services, Courts & Public Safety, Schools, and Transformative Technology.
“Tyler’s new brand architecture represents a positive, historic step in our company history,” said Lynn Moore, president and chief executive officer of Tyler. “This initiative has been a significant undertaking for many of our teams, as we wanted to ensure the structure would be scalable for future growth and would truly represent the scope of our solutions for the public sector. We are excited to unveil our solution portfolios and updated product names with clients and prospects.”
To read more about Tyler’s brand architecture, visit our website.
About Tyler Technologies, Inc.
Tyler Technologies (NYSE: TYL) provides integrated software and technology services to the public sector. Tyler's end-to-end solutions empower local, state, and federal government entities to operate more efficiently and connect more transparently with their constituents and with each other. By connecting data and processes across disparate systems, Tyler's solutions are transforming how clients gain actionable insights that solve problems in their communities. Tyler has more than 37,000 successful installations across more than 12,000 locations, with clients in all 50 states, Canada, the Caribbean, Australia, and other international locations. Tyler has been recognized numerous times for growth and innovation, including Government Technology’s GovTech 100 list and Forbes’ “Most Innovative Growth Companies” list. More information about Tyler Technologies, an S&P 500 company headquartered in Plano, Texas, can be found at tylertech.com.
What is the new brand architecture introduced by Tyler Technologies?
Tyler Technologies has introduced a new brand architecture that organizes its products into five solution portfolios for better clarity and scalability.
How does Tyler's brand update impact its products?
The brand update simplifies product names and structures, making it easier for clients to understand offerings.
What are the five solution portfolios under Tyler Technologies' new brand architecture?
The five solution portfolios are Public Administration, Health & Human Services, Courts & Public Safety, Schools, and Transformative Technology.
When was Tyler Technologies' brand architecture announced?
The brand architecture was announced on February 22, 2022.
Why did Tyler Technologies change its brand architecture?
The change was made to better accommodate the company's growth and enhance client understanding of its products.
