Turbo Energy Aims to ‘Set the Record Straight’ with Lawsuit Filed Against China-Based Sigenergy, Claiming False Advertising Regarding “World’s First 5-1 Energy Storage System”

Rhea-AI Summary

Turbo Energy (NASDAQ:TURB) has filed a lawsuit against China-based Sigenergy in Madrid's Mercantile Court, challenging Sigenergy's claim of having the 'world's first highly integrated 5-in-1 energy storage system.' The legal action seeks to address allegedly false advertising regarding Sigenergy's SigenStor product.

The lawsuit highlights that Turbo Energy's SUNBOX EV, a patented all-in-one energy storage system, was launched on April 22, 2022, and debuted at InterSolar Europe in May 2022 - more than a year before Sigenergy's June 2023 announcement at EES Europe. Turbo Energy demands Sigenergy to acknowledge the misleading nature of their promotional statements, publish formal corrections, and cease their unlawful advertising practices.

Positive

• Company actively defending its intellectual property and market position
• Demonstrates first-mover advantage in integrated energy storage systems
• Shows strong corporate governance in protecting shareholder interests

Negative

• Legal proceedings may incur significant costs
• Increased competition in the energy storage market
• Potential for prolonged legal battle affecting resources

Insights

Legal Affairs Expert

Turbo Energy's lawsuit against Sigenergy represents a calculated legal maneuver in the competitive solar storage market. This isn't merely about a marketing claim but rather about intellectual property positioning and market differentiation. The timing evidence appears straightforward – Turbo Energy launched its integrated storage system in April 2022, while Sigenergy's competing product emerged in June 2023, yet marketed itself as the "world's first."

For a company with $24.8 million market capitalization, pursuing litigation signals the strategic importance management places on defending its innovation timeline. The case was filed in Spanish Mercantile Court, which typically handles commercial disputes efficiently compared to other jurisdictions. The specific remedy sought – compelling corrections and cessation of claims – suggests this is primarily about competitive positioning rather than monetary damages.

The litigation carries both opportunities and risks. A favorable ruling could solidify Turbo Energy's market position as the true pioneer in integrated storage systems. However, legal proceedings typically consume management bandwidth and financial resources, which smaller companies can ill afford. The case also risks elevating Sigenergy's profile through the controversy – sometimes giving competitors free publicity.

This appears to be part of a broader competitive dynamic in the solar storage sector, where first-mover claims carry significant marketing weight. The lawsuit's outcome may influence how aggressively other competitors position their products against Turbo Energy in the future.

Clean Energy Analyst

This legal dispute highlights the intensifying competition in the integrated solar storage systems market. Turbo Energy's SUNBOX EV and Sigenergy's SigenStor represent a crucial product category – highly integrated storage solutions that combine multiple functions in one system. These products are gaining traction because they simplify installation, reduce space requirements, and typically offer better systems integration.

CEO Mariano Soria's statement that Turbo Energy "welcomes competitive pressure" while drawing a line at "deceptive advertising" reveals a company navigating the tension between embracing market competition and protecting its innovation claims. The lawsuit focuses specifically on the "world's first" designation, which carries substantial marketing value in technology sectors.

What's particularly notable is Turbo Energy's aggressive defense of its innovation timeline. Many smaller clean-tech companies avoid litigation due to cost concerns, but TURB appears confident enough in its position to pursue legal action. This suggests management sees significant long-term value in being recognized as the pioneer in this product category.

The solar storage market is experiencing rapid evolution as residential and commercial customers increasingly pair storage with solar installations. In this context, being perceived as the innovation leader can significantly influence customer acquisition costs and pricing power. While this lawsuit itself doesn't directly impact Turbo Energy's immediate financial performance, it represents a strategic investment in brand positioning that could influence long-term competitiveness in a crowded marketplace.

VALENCIA, Spain, March 26, 2025 (GLOBE NEWSWIRE) -- Turbo Energy, S.A. (NASDAQ:TURB) (“Turbo Energy” or the “Company”), a global provider of leading-edge, AI-optimized solar energy storage technologies and solutions, today announced that it has filed a lawsuit in the Mercantile Court of Madrid in the Kingdom of Spain against Sigenergy International S.L. in an action for the cessation and rectification of illegal advertising relating to its baseless claim that its product marketed as SigenStor is the “world’s first highly integrated 5-in-1 energy storage system.”

On June 12, 2023, China-based Sigenergy announced that it was “set to astound the world with its all-scenario energy solution, featuring the world’s first highly integrated 5-in-1 energy storage system,” at the EES Europe industry conference which was held in Munich, Germany that same week. Over the next year, Sigenergy followed with the implementation of a multi-channel promotional campaign, routinely broadcasting its claim to be the “world’s first…” on YouTube, its social media sites, its website and website blog and at industry trade show and conferences.

By way of the lawsuit, Turbo Energy is alleging that Sigenergy’s promotional statements were blatantly false and misleading, particularly in light of the fact that Turbo Energy has been marketing its patented SUNBOX EV product, a highly integrated, all-in-one energy storage system, since its announced launch on April 22, 2022 and its official debut at the InterSolar Europe industry event held in Europe on May 11-13, 2022 – more than one year ahead of the introduction of SigenStor. 

Mariano Soria, Chief Executive Officer of Turbo Energy, stated, “While it is our belief that Turbo Energy’s SUNBOX EV may indeed be the world’s first all-in-one energy storage innovation, we know for a fact that Sigenergy’s competing product, SigenStor, is not.  Therefore, we have filed this lawsuit with the objective of compelling Sigenergy to set the record straight by first acknowledging that the promotional statements they have made were unlawful and misleading, by publishing formal corrections in the press and on their website and by agreeing to refrain from continuing its unlawful advertising practices in the future.”

Continuing, Soria said, “Turbo Energy is a global company defined, guided and inspired by our pioneering spirit, technological innovation and deeply embedded core values. Further, we recognize that we have chosen to pursue leadership in one of the fastest growing sectors of the sustainable energy industry – solar energy storage solutions -- which has attracted a wide range of competitors to the space. Turbo Energy actually welcomes competitive pressure, because it serves to challenge us to be that much better and to reach further, faster.  What we don’t appreciate – and will not stand for -- are competitors who elect to use deceptive advertising practices to misinform and mislead the customers we are all out there competing to win.”

About Turbo Energy, S.A.

Founded in 2013, Turbo Energy is a globally recognized pioneer of proprietary solar energy storage technologies and solutions managed through Artificial Intelligence. Turbo Energy’s elegant all-in-one and scalable, modular energy storage systems empower residential, commercial and industrial users expanding across Europe, North America and South America to materially reduce dependence on traditional energy sources, helping to lower electricity costs, provide peak shaving and uninterruptible power supply and realize a more sustainable, energy-efficient future. A testament to the Company’s commitment to innovation and industry disruption, Turbo Energy’s introduction of its flagship SUNBOX represents one of the world’s first high performance, competitively priced, all-in-one home solar energy storage systems, which also incorporates patented EV charging capability and powerful AI processes to optimize solar energy management. Turbo Energy is a proud subsidiary of publicly traded Umbrella Global Energy, S.A., a vertically integrated, global collective of solar energy-focused companies. For more information, please visit www.turbo-e.com.

Forward-Looking Statements

Statements in this press release about future expectations, plans and prospects, as well as any other statements regarding matters that are not historical facts, may constitute "forward-looking statements" within the meaning of The Private Securities Litigation Reform Act of 1995. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on current beliefs, expectations and assumptions regarding the future of the business of the Company, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control, including the risks described in our registration statements and annual report under the heading "Risk Factors" as filed with the Securities and Exchange Commission. Actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Any forward-looking statements contained in this press release speak only as of the date hereof, and Turbo Energy, S.A. specifically disclaims any obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

For more information, please contact:

At Turbo Energy, S.A.                                                 
Dodi Handy, Director of Communications                       
Phone: 407-960-4636                                                   
Email: dodihandy@turbo-e.com 

FAQ

What is the main reason for Turbo Energy's (TURB) lawsuit against Sigenergy?

Turbo Energy is suing Sigenergy for false advertising claims about having the 'world's first 5-in-1 energy storage system,' as TURB's SUNBOX EV was launched over a year earlier.

When was Turbo Energy's (TURB) SUNBOX EV product first launched?

TURB's SUNBOX EV was launched on April 22, 2022, and officially debuted at InterSolar Europe on May 11-13, 2022.

What specific actions is TURB demanding from Sigenergy in the lawsuit?

TURB demands Sigenergy to acknowledge their misleading statements, publish formal corrections in press and website, and stop unlawful advertising practices.

Where has Turbo Energy (TURB) filed the lawsuit against Sigenergy?

Turbo Energy filed the lawsuit in the Mercantile Court of Madrid, Spain.