Tuesday Morning Corporation supports heart and brain health through American Heart Association’s Life Is Why campaign
Tuesday Morning is supporting the American Heart Association during National Stroke Awareness Month by launching the Life Is Why™ campaign. From April 30 to May 30, customers can donate in-store or online to help fund heart health initiatives. CEO Fred Hand highlighted the impact of heart disease, noting 1 in 3 women are affected. Donations will assist in CPR training for 2.5 million students and support local health initiatives. Tuesday Morning operates 492 stores across 40 states.
- Partnership with the American Heart Association may enhance brand reputation.
- Opportunity to engage customers in charitable giving through donations.
- Supports health research and CPR training initiatives.
- None.
Shoppers can support the life-saving work of the American Heart Association by purchasing products and donating during National Stroke Awareness Month.
DALLAS, April 28, 2022 (GLOBE NEWSWIRE) -- Tuesday Morning is joining the fight against heart disease and stroke by supporting the American Heart Association - the world’s leading nonprofit organization focused on heart and brain health for all. Through Life Is Why™, a cause marketing campaign benefitting the American Heart Association, Tuesday Morning is inspiring consumers to give to help Americans live healthier, longer lives.
Fred Hand, CEO of Tuesday Morning Corporation, shares “Every one of us knows someone, or has been impacted personally, by heart disease. 1 in 3 women suffer from heart disorders, and they are the leading cause of death for both men and women. I am proud that during May Stroke Awareness Month our Tuesday Morning associates and customers have this opportunity to donate and make a difference that can help so many.”
From April 30th-May 30th, Tuesday Morning invites customers to support the American Heart Association’s Life is Why campaign by making a donation in one of the Company’s 492 store locations, or at tuesdaymorning.com/donate.
“Together with Tuesday Morning, we are creating healthier communities everywhere. Life really is why this campaign is so impactful. After two years since COVID-19 affected so many lives, I can’t think of a better time to kick-off this partnership than now”- said Chris LaTurno, the Association’s senior vice president in Dallas.
Donations through Life is Why’s participating retailers – no matter the amount – allow the Association to:
- Fund research that can improve the health outcomes of heart and stroke patients;
- Train more than 2.5 million high school students in CPR annually;
- Support the work of local entrepreneurs and organizations working to improve health outcomes in under-resourced communities.
To learn more about the Life Is Why campaign and other participating companies, please visit http://www.heart.org/lifeiswhycampaign
About Tuesday Morning
Tuesday Morning Corporation is one of the original off-price retailers specializing in name-brand, high-quality products for the home, including upscale home textiles, home furnishings, housewares, gourmet food, toys and seasonal décor, at prices generally below those found in boutique, specialty and department stores, catalogs and on-line retailers. Based in Dallas, Texas, the Company opened its first store in 1974 and currently operates 492 stores in 40 states. More information and a list of store locations may be found on the Company's website at www.tuesdaymorning.com
For Media Inquiries:
TuesdayMorning@edelman.com
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