LoopMe Acquires Chartboost from Zynga, Accelerating its Mission to Power Brand Advertising Across the Digital Ecosystem
LoopMe, an AI-driven brand advertising technology company, has acquired Chartboost from Zynga, a Take-Two Interactive Software subsidiary. The acquisition follows LoopMe's impressive 40% CAGR on Gross Revenue during FY2018-2023. Chartboost, a mobile programmatic advertising and monetization platform, connects app developers with marketers through immersive ad experiences.
This strategic move expands LoopMe's mobile app ecosystem presence, grows its SDK network, and strengthens its AI technology platform. The integration aims to enhance ad performance and app monetization capabilities, including across Zynga's mobile gaming portfolio. While financial terms weren't disclosed, the merger promises to provide LoopMe's brand clients with improved results and Chartboost's publishers with access to new brand advertisers and innovative ad formats.
LoopMe, una società di tecnologia pubblicitaria per marchi guidata dall'IA, ha acquisito Chartboost da Zynga, una sussidiaria di Take-Two Interactive Software. L'acquisizione segue un impressionante CAGR del 40% nel fatturato lordo di LoopMe durante il periodo 2018-2023. Chartboost, una piattaforma di pubblicità programmatica mobile e monetizzazione, connette sviluppatori di app con marketer attraverso esperienze pubblicitarie immersive.
Questa mossa strategica espande la presenza di LoopMe nell'ecosistema delle app mobili, aumenta la sua rete SDK e fortifica la sua piattaforma tecnologica di IA. L'integrazione mira a migliorare le performance della pubblicità e le capacità di monetizzazione delle app, inclusi i giochi mobili del portafoglio di Zynga. Sebbene i termini finanziari non siano stati divulgati, la fusione promette di fornire ai clienti del marchio di LoopMe risultati migliorati e ai publisher di Chartboost l'accesso a nuovi inserzionisti di marca e formati pubblicitari innovativi.
LoopMe, una empresa de tecnología publicitaria para marcas impulsada por IA, ha adquirido Chartboost de Zynga, una subsidiaria de Take-Two Interactive Software. La adquisición se produce tras un impresionante crecimiento del 40% en el CAGR de ingresos brutos de LoopMe durante el año fiscal 2018-2023. Chartboost, una plataforma de publicidad programática móvil y monetización, conecta a desarrolladores de aplicaciones con anunciantes a través de experiencias publicitarias inmersivas.
Este movimiento estratégico expande la presencia de LoopMe en el ecosistema de aplicaciones móviles, crece su red de SDK y fortalece su plataforma tecnológica de IA. La integración tiene como objetivo mejorar el rendimiento publicitario y las capacidades de monetización de las aplicaciones, incluido el portafolio de juegos móviles de Zynga. Aunque no se divulgaron los términos financieros, la fusión promete proporcionar a los clientes de marca de LoopMe resultados mejorados y a los editores de Chartboost acceso a nuevos anunciantes de marca y formatos publicitarios innovadores.
LoopMe는 AI 기반 브랜드 광고 기술 회사로, Chartboost를 Take-Two Interactive Software의 자회사인 Zynga로부터 인수했습니다. 이번 인수는 LoopMe가 2018년부터 2023년까지 40%의 연평균 성장률(CAGR)을 기록한 것을 계기로 하고 있습니다. Chartboost는 모바일 프로그램 광고 및 수익화 플랫폼으로, 앱 개발자와 마케터를 몰입감 있는 광고 경험을 통해 연결합니다.
이번 전략적 움직임은 LoopMe의 모바일 앱 생태계 존재감을 확장하고 SDK 네트워크를 성장시키며 AI 기술 플랫폼을 강화합니다. 통합의 목표는 광고 성과와 앱 수익화 능력을 향상시키는 것이며, Zynga의 모바일 게임 포트폴리오에도 적용됩니다. 재무 조건은 공개되지 않았지만, 이번 합병은 LoopMe의 브랜드 고객에게 개선된 결과를 제공하고 Chartboost의 퍼블리셔에게 새로운 브랜드 광고주와 혁신적인 광고 형식에 대한 접근을 약속합니다.
LoopMe, une entreprise de technologie publicitaire pour marques alimentée par l'IA, a acquis Chartboost de Zynga, une filiale de Take-Two Interactive Software. Cette acquisition survient après une impressionnante croissance annuelle composée de 40 % du chiffre d'affaires brut de LoopMe durant l'exercice 2018-2023. Chartboost, une plateforme de publicité programmatique mobile et de monétisation, met en relation les développeurs d'applications avec les spécialistes du marketing à travers des expériences publicitaires immersives.
Ce mouvement stratégique élargit la présence de LoopMe dans l'écosystème des applications mobiles, fait croître son réseau SDK et renforce sa plateforme technologique IA. L'intégration vise à améliorer la performance publicitaire et les capacités de monétisation des applications, y compris au sein du portefeuille de jeux mobiles de Zynga. Bien que les conditions financières n'aient pas été divulguées, la fusion promet de fournir aux clients de marques de LoopMe des résultats améliorés et aux éditeurs de Chartboost un accès à de nouveaux annonceurs de marque et à des formats publicitaires innovants.
LoopMe, ein KI-gesteuertes Unternehmen für Markenwerbungstechnologie, hat Chartboost von Zynga, einer Tochtergesellschaft von Take-Two Interactive Software, übernommen. Die Übernahme folgt dem beeindruckenden Wachstum von LoopMe mit einem CAGR von 40% beim Bruttoumsatz im Zeitraum 2018-2023. Chartboost, eine mobile programmatische Werbe- und Monetarisierungsplattform, verbindet App-Entwickler mit Vermarktern durch immersive Werbeerlebnisse.
Dieser strategische Schritt erweitert Loops Präsenz im mobilen App-Ökosystem, vergrößert sein SDK-Netzwerk und stärkt die KI-Technologieplattform. Das Ziel der Integration ist es, die Werbewirkung und die Monetarisierungsfähigkeiten von Apps zu verbessern, einschließlich in Zyngas mobilem Spieleportfolio. Obwohl die finanziellen Bedingungen nicht offengelegt wurden, verspricht die Fusion, LoopMe's Marken Kunden verbesserte Ergebnisse zu liefern und den Herausgebern von Chartboost Zugang zu neuen Markenwerbern und innovativen Anzeigenformaten zu verschaffen.
- 40% compound annual growth rate (CAGR) on Gross Revenue for FY2018-2023
- Expansion of SDK network and mobile app ecosystem presence
- Access to Zynga's extensive mobile gaming portfolio
- Enhanced monetization capabilities for publishers
- None.
Insights
This acquisition represents a strategic move in the digital advertising space, though its direct financial impact on Take-Two Interactive (TTWO) appears minimal. The divestiture of Chartboost by Zynga, a TTWO subsidiary, likely streamlines operations and allows focus on core gaming activities. LoopMe's impressive
The deal strengthens the mobile advertising ecosystem while allowing TTWO to maintain advertising relationships without direct operational overhead. This aligns with industry trends toward specialized advertising technology providers handling mobile monetization while gaming companies focus on content creation and distribution.
The merger of LoopMe's AI-driven brand advertising platform with Chartboost's mobile programmatic capabilities creates a more robust advertising technology stack. The integration of Chartboost's SDK network and direct publisher relationships with LoopMe's AI optimization tools could enhance mobile advertising effectiveness. This consolidation reflects the broader trend of AI integration in ad tech, particularly for gaming applications.
The technical synergy between LoopMe's brand advertising focus and Chartboost's publisher-side expertise should improve ad targeting and monetization capabilities. The combined platform offers enhanced measurement and optimization tools, particularly valuable in the evolving mobile gaming advertising landscape where precise targeting and performance metrics are increasingly crucial.
Fueled by rapid growth, LoopMe’s acquisition reflects its bold ambition to integrate AI-driven brand advertising within the digital app and web ecosystem.
Chartboost by LoopMe (Graphic: Business Wire)
With a fully organic
Chartboost is a pioneering mobile programmatic advertising and monetization platform. The company empowers app developers to monetize highly engaged audiences by connecting them directly with marketers through immersive ad experiences. Chartboost also operates a promising mediation business bringing transparency, control and results to gaming publishers. This acquisition expands LoopMe’s established presence in the mobile app ecosystem, significantly growing its SDK network and strengthening its outcomes-based AI technology platform.
The transaction highlights LoopMe’s commitment to advancing brand advertising within the gaming and mobile app ecosystems. Following the acquisition, LoopMe’s demand partners and Chartboost’s publisher partners will benefit from enhanced capabilities to drive more measurable ad performance and app monetization, including across Zynga’s extensive mobile gaming portfolio. Together, Chartboost strengthens LoopMe’s marketplace and scale with direct publisher integrations, while LoopMe expands Chartboost’s publishers’ access to new brand advertisers and innovative ad formats.
“We see mobile in-app and CTV as the future of brand advertising, and the acquisition of Chartboost brings us closer to making this vision a reality, bringing us closer to app publishers,” said Stephen Upstone, CEO & Founder of LoopMe. “Chartboost provides LoopMe with an exceptional team of mobile app experts, cutting-edge technology, and an extensive publisher network—all of which will significantly enhance our offering. I’m excited to see the impact this combination will have on results for LoopMe’s brand clients and Chartboost’s app publishers.”
Frank Gibeau, President at Zynga, added, “We are proud of the work that we did with Chartboost during their time as part of our organization, and are grateful to the contributions that they made to our business. We are confident that they will have a great new home and partner in LoopMe, and look forward to continuing our relationship in the coming years.”
“LoopMe has a strong heritage in the mobile app ecosystem, and we’re thrilled to join a company so aligned with our mission,” said Jeff Carlson, Head of Product at Chartboost. “Mobile developers are at the heart of what we do, and by joining the LoopMe family, we can continue supporting this rapidly evolving industry. By providing brands with access to premium publishers and by bringing unique brand advertising demand to app developers, LoopMe’s AI and measurement optimization drive best in class results.”
About LoopMe
LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in the
About Zynga Inc.
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars™: Hunters, Match Factory, Game of Thrones: Legends, CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™. Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform. Founded in 2007, Zynga is headquartered in
About Take-Two Interactive Software
Headquartered in
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View source version on businesswire.com: https://www.businesswire.com/news/home/20241210493233/en/
Media Contacts:
Sarah Tims
AVP, Marketing, LoopMe
pr@loopme.com
Kenny Johnston
Senior Director, Communications
Zynga
(909) 713-7714
kjohnston@zynga.com
Source: LoopMe
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