Omdia: Small medium OLED shipment to hit 1 billion units for the first time in 2025
OLED display shipments are projected to reach a historic milestone of over 1 billion units in 2025 for small to medium-sized displays (1-inch to 8-inch). This growth is driven by OLED's superior performance over LCD in color saturation, slimness, weight, flexibility, and contrast.
The technology's expansion is supported by Chinese manufacturers like BOE, ChinaStar, EverDisplay, Visionox, and Tianma, alongside Korean leaders Samsung Display and LG Display. Applications span across smartphones, game consoles, AR/VR/MR headsets, automotive displays, and smartwatches.
While OLED is expected to enjoy a 'golden era,' emerging technologies like Micro LED displays from manufacturers such as AUO and Tianma may eventually challenge its dominance in the market.
Le spedizioni di display OLED sono previste per raggiungere un traguardo storico di oltre 1 miliardo di unità nel 2025 per display di piccole e medie dimensioni (da 1 a 8 pollici). Questa crescita è alimentata dalle prestazioni superiori dell'OLED rispetto all'LCD in termini di saturazione dei colori, sottigliezza, peso, flessibilità e contrasto.
L'espansione della tecnologia è supportata da produttori cinesi come BOE, ChinaStar, EverDisplay, Visionox e Tianma, insieme ai leader coreani Samsung Display e LG Display. Le applicazioni spaziano tra smartphone, console per videogiochi, visori AR/VR/MR, display automobilistici e smartwatch.
Anche se si prevede che l'OLED goda di una 'era d'oro', tecnologie emergenti come i display Micro LED da produttori come AUO e Tianma potrebbero alla fine sfidarne il dominio nel mercato.
Los envíos de pantallas OLED se proyectan para alcanzar un hito histórico de más de 1 mil millones de unidades en 2025 para pantallas de tamaño pequeño a mediano (de 1 a 8 pulgadas). Este crecimiento es impulsado por el rendimiento superior de OLED sobre LCD en saturación de color, delgadez, peso, flexibilidad y contraste.
La expansión de la tecnología está respaldada por fabricantes chinos como BOE, ChinaStar, EverDisplay, Visionox y Tianma, junto a los líderes coreanos Samsung Display y LG Display. Las aplicaciones abarcan desde smartphones, consolas de videojuegos, visores AR/VR/MR, pantallas automotrices y smartwatches.
Si bien se espera que OLED disfrute de una 'era dorada', tecnologías emergentes como los displays Micro LED de fabricantes como AUO y Tianma pueden eventualmente desafiar su dominio en el mercado.
OLED 디스플레이 출하량은 2025년까지 1억 개를 초과하는 역사적인 이정표에 도달할 것으로 예상됩니다. 이 성장은 LCD에 비해 OLED가 색상 포화, 얇은 두께, 낮은 무게, 유연성 및 대비 면에서 우수한 성능을 발휘함에 따라 촉진되고 있습니다.
이 기술의 확장은 BOE, ChinaStar, EverDisplay, Visionox, Tianma와 같은 중국 제조업체와 한국의 삼성 디스플레이 및 LG 디스플레이에 의해 지원됩니다. 스마트폰, 게임 콘솔, AR/VR/MR 헤드셋, 자동차 디스플레이 및 스마트워치 등 다양한 응용 분야에 걸쳐 있습니다.
OLED가 '황금 시대'를 누릴 것으로 예상되지만, AUO 및 Tianma와 같은 제조업체의 Micro LED 디스플레이와 같은 신기술이 결국 시장에서의 지배력을 도전할 수 있습니다.
Les expéditions d'affichages OLED devraient atteindre un jalon historique de plus d'1 milliard d'unités d'ici 2025 pour les affichages de petite à moyenne taille (de 1 à 8 pouces). Cette croissance est alimentée par la performance supérieure de l'OLED par rapport à l'LCD en termes de saturation des couleurs, de finesse, de poids, de flexibilité et de contraste.
L'expansion de la technologie est soutenue par des fabricants chinois tels que BOE, ChinaStar, EverDisplay, Visionox et Tianma, ainsi que par les leaders coréens Samsung Display et LG Display. Les applications couvrent les smartphones, les consoles de jeux, les casques AR/VR/MR, les affichages automobiles et les montres intelligentes.
Bien que l'OLED soit censé connaître une 'ère dorée', des technologies émergentes telles que les affichages Micro LED de fabricants comme AUO et Tianma pourraient éventuellement remettre en question sa domination sur le marché.
Die Auslieferungen von OLED-Displays werden voraussichtlich bis 2025 einen historischen Meilenstein von über 1 Milliarde Einheiten für kleine und mittelgroße Displays (1 Zoll bis 8 Zoll) erreichen. Dieses Wachstum wird durch die überlegene Leistung von OLED im Vergleich zu LCD in Bezug auf Farbsättigung, Schlankheit, Gewicht, Flexibilität und Kontrast vorangetrieben.
Die Expansion der Technologie wird von chinesischen Herstellern wie BOE, ChinaStar, EverDisplay, Visionox und Tianma unterstützt, zusammen mit den koreanischen Marktführern Samsung Display und LG Display. Die Anwendungen reichen von Smartphones über Spielkonsolen bis hin zu AR/VR/MR-Headsets, Automobildisplays und Smartwatches.
Obwohl OLED eine 'goldene Ära' genießen soll, könnten aufkommende Technologien wie Micro LED-Displays von Herstellern wie AUO und Tianma letztendlich ihre Dominanz auf dem Markt herausfordern.
- Projected milestone of 1 billion OLED unit shipments by 2025
- Expanding market applications across multiple device categories
- Technological advancements in production processes and capabilities
- Growing manufacturer participation, especially from Chinese companies
- Emerging competition from Micro LED display technology
- Higher production costs compared to traditional displays
- More complex manufacturing process
Insights
The projected milestone of 1 billion OLED unit shipments in 2025 signals a significant market transformation in display technology. The expansion beyond smartphones into AR/VR, automotive and wearable applications demonstrates OLED's versatility and growing market acceptance. The involvement of major Chinese manufacturers alongside Korean giants indicates a maturing supply chain and increased competition, which typically leads to price reductions and technological improvements.
However, the emergence of Micro LED technology, particularly from industry leaders Samsung and LG, presents a notable challenge to OLED's dominance. The technological advancements mentioned, such as Gen8.6 fabs and ink jet printing, are important for maintaining OLED's competitive edge, but may not be sufficient to prevent eventual market share erosion to Micro LED alternatives. The industry's transition towards more advanced display technologies could reshape competitive dynamics and affect current OLED manufacturers' market positions.
According to Omdia's latest OLED Display Market Tracker, small to medium OLED shipments are expected to surpass one billion units for the first time. The milestone includes displays ranging from 1-inch to 8-inch, covering a wide array of applications such as game consoles, AR/VR/MR headsets, near eyeglasses and head-mount displays, automotive displays, smartphones, sub displays, smartwatches and industrial displays.
OLED technology has seen significant growth in the smartphone market, driven by China OLED makers such as BOE, ChinaStar, EverDisplay, Visionox and Tianma as along with the vast technological advancements from Korean giants Samsung Display and LG Display. Additionally, OLED displays are expanding into the new applications including AR/VR and automotive displays.
David Hsieh, Senior Research Director, Displays in Omdia highlights, "Despite its higher cost and more complex manufacturing, OLED has proven ideal for small to medium displays due to its slim design, lightweight, excellent picture quality, efficient power consumption and flexibility. Beyond replacing TFT LCDs in these applications, OLED enables innovative form factors like ultra-lightweight and foldable designs. Shipments of small to medium OLED display are projected to peak 1 billion units in 2025."
Conversely, display manufacturers are refining OLED production processes while scaling up capacity scale with innovations such as Gen8.6 fabs, LTPO+ backplane, COE, fingerprint-on-display technology, under display cameras, hybrid OLEDs, Tandem RGB OLEDs, mask-less OLED photolithographic deposition and ink jet printing. These new developments aim to elevate OLED's value proposition beyond mere volume growth.
Hsieh added, "However, new players are beginning to challenge the dominance of OLED. Samsung Display and LG Display have introduced stretchable Micro LED displays, while display manufacturers like AUO and Tianma are initiating mass production of small to medium Micro LED displays, supported by gradual improvements in cost and product readiness. After reaching its peak, small to medium OLED displays are expected to enjoy a golden era lasting for decades, though they may eventually be overshadowed by the emergence of Micro LED Display."
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Contact: Fasiha Khan / fasiha.khan@omdia.com
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SOURCE Omdia
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