Omdia forecasts programming spend to rebound to $206bn by 2025 following challenging 2024
Programming spend is projected to grow 5.3% to reach $206 billion globally in 2025, following a challenging 2024, with North America leading at 6.7% growth. The research highlights the rising significance of Free Ad-Supported Streaming TV (FAST) platforms, with major players like Samsung TV Plus (200M monthly users), Roku (140M), and Pluto TV (80M) expanding globally.
These platforms are evolving from library content to original productions, creating new opportunities for content creators. Hardware companies like Samsung and LG are driving innovation through exclusive FAST channels and collaborations. The trend includes strategic partnerships, such as Amazon's collaboration with Samsung TV Plus for The Rings of Power, demonstrating the growing importance of original content in driving subscriptions.
La spesa per la programmazione è prevista in crescita del 5,3%, raggiungendo 206 miliardi di dollari a livello globale nel 2025, dopo un difficile 2024, con il Nord America in testa con un aumento del 6,7%. La ricerca evidenzia l'importanza crescente delle piattaforme Free Ad-Supported Streaming TV (FAST), con grandi attori come Samsung TV Plus (200 milioni di utenti mensili), Roku (140 milioni) e Pluto TV (80 milioni) che si espandono a livello globale.
Queste piattaforme stanno evolvendo da contenuti di libreria a produzioni originali, creando nuove opportunità per i creatori di contenuti. Aziende di hardware come Samsung e LG stanno guidando l'innovazione attraverso canali FAST esclusivi e collaborazioni. La tendenza include partnership strategiche, come la collaborazione di Amazon con Samsung TV Plus per The Rings of Power, dimostrando l'importanza crescente dei contenuti originali nell'incrementare gli abbonamenti.
El gasto en programación se proyecta que crecerá un 5,3% para alcanzar 206 mil millones de dólares a nivel global en 2025, después de un desafiante 2024, con América del Norte liderando con un crecimiento del 6,7%. La investigación destaca la creciente importancia de las plataformas Free Ad-Supported Streaming TV (FAST), con los principales actores como Samsung TV Plus (200 millones de usuarios mensuales), Roku (140 millones) y Pluto TV (80 millones) expandiéndose a nivel global.
Estas plataformas están evolucionando de contenido de biblioteca a producciones originales, creando nuevas oportunidades para los creadores de contenido. Empresas de hardware como Samsung y LG están impulsando la innovación a través de canales FAST exclusivos y colaboraciones. La tendencia incluye asociaciones estratégicas, como la colaboración de Amazon con Samsung TV Plus para The Rings of Power, demostrando la creciente importancia del contenido original para impulsar suscripciones.
프로그램 지출은 2024년의 어려운 시기를 거쳐 2025년에는 전 세계 2060억 달러에 달할 것으로 예상됩니다. 북미는 6.7%의 성장률로 선두를 지키고 있습니다. 연구에 따르면 광고 지원 무료 스트리밍 TV (FAST) 플랫폼의 중요성이 증가하고 있으며, 삼성 TV 플러스(2억 명의 월간 사용자를 보유), 로쿠(1억 4천만), 플루토 TV(8천만)는 전 세계적으로 확장하고 있습니다.
이 플랫폼은 라이브러리 콘텐츠에서 오리지널 제작으로 진화하고 있으며, 콘텐츠 제작자들에게 새로운 기회를 창출하고 있습니다. 삼성과 LG와 같은 하드웨어 기업들은 독점 FAST 채널과 협업을 통해 혁신을 주도하고 있습니다. 이 트렌드는 아마존이 삼성 TV 플러스와 협력하여 만든 The Rings of Power와 같은 전략적 파트너십을 포함하고 있으며, 구독 유치를 위한 오리지널 콘텐츠의 중요성이 커지고 있음을 보여줍니다.
Les dépenses en programmation devraient augmenter de 5,3% pour atteindre 206 milliards de dollars au niveau mondial en 2025, après une année 2024 difficile, avec l'Amérique du Nord en tête avec une croissance de 6,7%. La recherche souligne l'importance croissante des plateformes Free Ad-Supported Streaming TV (FAST), avec de grands acteurs comme Samsung TV Plus (200 millions d'utilisateurs mensuels), Roku (140 millions) et Pluto TV (80 millions) qui s'étendent à l'échelle mondiale.
Ces plateformes évoluent de contenus de bibliothèque vers des productions originales, créant de nouvelles opportunités pour les créateurs de contenu. Des entreprises de matériel comme Samsung et LG stimulent l'innovation grâce à des chaînes FAST exclusives et des collaborations. La tendance inclut des partenariats stratégiques, comme la collaboration d'Amazon avec Samsung TV Plus pour The Rings of Power, démontrant l'importance croissante des contenus originaux pour stimuler les abonnements.
Die Programmausgaben werden voraussichtlich um 5,3% steigen und 206 Milliarden Dollar weltweit im Jahr 2025 erreichen, nach einem herausfordernden Jahr 2024, wobei Nordamerika mit einem Wachstum von 6,7% anführt. Die Forschung hebt die wachsende Bedeutung von Free Ad-Supported Streaming TV (FAST) Plattformen hervor, wobei große Akteure wie Samsung TV Plus (200 Millionen monatliche Nutzer), Roku (140 Millionen) und Pluto TV (80 Millionen) global expandieren.
Diese Plattformen entwickeln sich von Bibliotheksinhalten zu Originalproduktionen und schaffen neue Möglichkeiten für Content-Ersteller. Hardware-Unternehmen wie Samsung und LG treiben Innovationen mit exklusiven FAST-Kanälen und Kooperationen voran. Der Trend umfasst strategische Partnerschaften wie die Zusammenarbeit von Amazon mit Samsung TV Plus für The Rings of Power, was die wachsende Bedeutung von originellem Inhalt zur Steigerung der Abonnements verdeutlicht.
- Global programming spend projected to grow 5.3% to $206 billion in 2025
- North American market expected to grow 6.7% in 2025
- FAST platforms showing strong user growth (Samsung TV Plus: 200M, Roku: 140M, Pluto TV: 80M users)
- New revenue opportunities emerging through FAST platform original content initiatives
- Challenging market conditions expected in 2024
- FAST platforms may not fully fund content projects, requiring additional financing sources
Insights
The forecasted
The FAST platform ecosystem shows remarkable scale, with Samsung TV Plus's 200 million monthly active users leading the pack. This shift from traditional content distribution to FAST platforms represents a structural change in media consumption patterns. The movement of these platforms into original content production indicates a maturing market and potential pressure on traditional content pricing models.
For TechTarget (TTGT), this industry transformation presents both opportunities and challenges. While the growing demand for content could benefit their B2B media operations, the shift toward FAST platforms might impact traditional digital advertising models. The trend toward original content production could create new competitive pressures in the B2B content space.
At Content London, Maria Rua Aguete, Head of Media and Entertainment at Omdia, revealed key trends shaping the recovery of the global media and entertainment market. The research emphasized the growing impact of Free Ad-Supported Streaming TV (FAST) platforms and consumer electronics giants like Samsung, LG, and Roku that have focused on creating fresh opportunities for content producers. "With platforms such as Tubi, Pluto TV, and Samsung TV Plus expanding globally, their pursuit of original content marks a critical moment for content creators to collaborate with these emerging players," explained Rua Aguete.
FAST platforms are quickly multiplying, with Samsung TV Plus surpassing 200 million monthly active users, Roku reaching 140 million, and Pluto TV at 80 million. These services are evolving beyond repurposed library content for themed linear channels, and now venturing into original and exclusive productions, creating significant opportunities for content creators.
During her presentation, Maria emphasized how hardware companies like Samsung and LG are also driving innovation by launching exclusive FAST channels and forging new collaborations in the competitive media ecosystem.
"These changes signal a pivotal moment," Rua Aguete said. "For content producers, partnering with hardware companies and FAST platforms unlocks a growing market for original productions. While these platforms may not fully fund projects, co-productions with established studios and multi-channel distribution strategies can help minimize risks and maximize exposure."
Omdia's latest consumer research highlights that original and exclusive content remains a key factor driving subscriptions to video services, a trend that also applies to free platforms. Recently, Amazon partnered with Samsung TV Plus to debut The Rings of Power ahead of its second season on Prime Video, while LG launched exclusive FAST channels in the US and
During its Content London presentation, Omdia underlined the growing opportunities for content creators as hardware companies and FAST platforms transform traditional distribution models.
"By leveraging these partnerships, producers can access new revenue streams and audiences, paving the way for sustained growth in an ever-evolving industry," concluded Rua Aguete.
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Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.
Contact
Fasiha Khan: fasiha.khan@omdia.com
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SOURCE Omdia
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