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Telesat Names Brigadier-General (Ret’d) G. Michael Adamson Director of Defence Strategy and Business Development

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Telesat (NASDAQ and TSX: TSAT) has appointed Brigadier-General (Ret'd) G. Michael Adamson as the new Senior Director of Defence Strategy and Business Development. Adamson will focus on expanding the government go-to-market and business development strategy for the Telesat Lightspeed low earth orbit (LEO) network, particularly in Canada, the U.S., and allied nations.

Adamson's role will involve cultivating relationships with government and industry partners, and evolving strategies for Telesat Lightspeed to address key government SATCOM demands. His experience as the inaugural Commander of the Canadian Armed Forces 3 Canadian Space Division and Joint Force Space Component Commander is expected to be valuable in advancing space domain operations and capabilities for government customers.

Telesat (NASDAQ e TSX: TSAT) ha nominato Generale di Brigata (in pensione) G. Michael Adamson come nuovo Direttore Senior della Strategia di Difesa e dello Sviluppo Aziendale. Adamson si concentrerà sull'espansione della strategia di mercato e dello sviluppo aziendale per la rete a bassa orbita terrestre (LEO) Telesat Lightspeed, in particolare in Canada, negli Stati Uniti e nelle nazioni alleate.

Il ruolo di Adamson comporterà la coltivazione di relazioni con partner governativi e industriali, e l'evoluzione delle strategie per affrontare le principali esigenze del governo in materia di SATCOM. La sua esperienza come primo Comandante della 3ª Divisione Spaziale delle Forze Armate Canadesi e Comandante della Component Force Joint Space è prevista essere preziosa per il progresso delle operazioni e delle capacità nel dominio spaziale per i clienti governativi.

Telesat (NASDAQ y TSX: TSAT) ha designado a Brigadier General (R) G. Michael Adamson como el nuevo Director Senior de Estrategia de Defensa y Desarrollo de Negocios. Adamson se enfocará en expandir la estrategia de mercado gubernamental y el desarrollo de negocios para la red de órbita terrestre baja (LEO) Telesat Lightspeed, particularmente en Canadá, EE. UU. y naciones aliadas.

El rol de Adamson implicará cultivar relaciones con socios gubernamentales e industriales, y evolucionar estrategias para Telesat Lightspeed que aborden las principales demandas gubernamentales de SATCOM. Se espera que su experiencia como primer Comandante de la 3ª División Espacial de las Fuerzas Armadas Canadienses y Comandante del Componente de Fuerza Conjunta Espacial sea valiosa para avanzar en las operaciones y capacidades en el dominio espacial para los clientes gubernamentales.

텔레샛 (NASDAQ 및 TSX: TSAT)은 브리게이드 제너럴 (퇴역) G. 마이클 아담슨을 새로운 방위 전략 및 사업 개발 수석 이사로 임명했습니다. 아담슨은 텔레샛 라이트스피드 저궤도(LEO) 네트워크에 대한 정부 시장 접근 및 사업 개발 전략을 확장하는 데 집중할 것입니다. 특히 캐나다, 미국 및 동맹국에서 그렇습니다.

아담슨의 역할은 정부 및 산업 파트너와의 관계를 구축하고, 정부의 주요 SATCOM 수요를 해결하기 위해 텔레샛 라이트스피드의 전략을 발전시키는 것을 포함합니다. 캐나다 군대의 3번째 우주 사단 초대 사령관과 합동 우주 작전 부대 사령관으로서의 경험이 정부 고객을 위한 우주 영역 작전 및 능력을 발전시키는 데 소중할 것으로 예상됩니다.

Telesat (NASDAQ et TSX : TSAT) a nommé général de brigade (retraité) G. Michael Adamson comme nouveau directeur senior de la stratégie de défense et du développement commercial. Adamson se concentrera sur l'expansion de la stratégie de mise sur le marché gouvernementale et le développement commercial pour le réseau Telesat Lightspeed en orbite terrestre basse (LEO), en particulier au Canada, aux États-Unis et dans les nations alliées.

Le rôle d'Adamson consistera à cultiver des relations avec les partenaires gouvernementaux et industriels, et à faire évoluer les stratégies de Telesat Lightspeed pour répondre aux principales demandes de SATCOM des gouvernements. Son expérience en tant que premier commandant de la 3e Division spatiale des Forces armées canadiennes et commandant du Composant de force spatiale conjointe devrait être précieuse pour faire avancer les opérations et les capacités dans le domaine spatial pour les clients gouvernementaux.

Telesat (NASDAQ und TSX: TSAT) hat Brigadegeneral (a.D.) G. Michael Adamson als neuen Senior Director für Verteidigungsstrategie und Geschäftsentwicklung ernannt. Adamson wird sich darauf konzentrieren, die Marktstrategie und Geschäftsentwicklung der Regierung für das Telesat Lightspeed-Netzwerk in niedriger Erdumlaufbahn (LEO) insbesondere in Kanada, den USA und verbündeten Nationen zu erweitern.

Adams Rolle wird es umfassen, Beziehungen zu Regierungs- und Industriepartnern zu pflegen und Strategien zu entwickeln, um den wichtigsten Anforderungen der Regierung an SATCOM gerecht zu werden. Seine Erfahrung als erster Kommandeur der 3. Canadian Space Division der kanadischen Streitkräfte und Joint Force Space Component Commander wird voraussichtlich wertvoll sein, um die Operationen und Fähigkeiten im Weltraum für Regierungsdienste voranzubringen.

Positive
  • Appointment of experienced military leader to expand government market strategy
  • Potential for increased government contracts and partnerships
  • Focus on expanding market presence in Canada, U.S., and allied nations
Negative
  • None.

OTTAWA, Ontario, Sept. 18, 2024 (GLOBE NEWSWIRE) -- Telesat (NASDAQ and TSX: TSAT), one of the world’s largest and most innovative satellite operators, today announced the appointment of recently retired Brigadier-General G. Michael Adamson as the company’s new Senior Director of Defence Strategy and Business Development. In this role, BGen (Ret’d) Adamson will work to expand and execute the government go-to-market and business development strategy for the Telesat Lightspeed low earth orbit (LEO) network, with an emphasis on Canada, the U.S. and other allied nations.

“The Telesat Lightspeed constellation will transform connectivity in a variety of enterprise industries, but particularly in the government market, which has some of the most stringent, mission-critical requirements in satellite communications,” said Michele Beck, Senior Vice President of Canadian Sales at Telesat. “BGen (Ret’d) Adamson’s depth of operational experience and understanding of government mission connectivity needs will be invaluable to all levels of our organization—from product development and engineering to service deployment and customer support—and ensure that our solutions advance space domain operations and capabilities for government customers.”

Coming from a decorated career in the Canadian Department of National Defence (DND), Adamson will help lead several aspects of Telesat’s Government market strategy. This includes cultivating relationships with both government and industry partners and evolving the strategy and service offerings for Telesat Lightspeed to address key government SATCOM demands of the Canadian government and key allied nations.

“Telesat is at the forefront of satellite innovation, and I am excited to join and support the team on the journey to launch the Telesat Lightspeed LEO constellation,” said BGen (Ret’d) Adamson. “I look forward to building trusted partnerships with government and defence organizations to advance the adoption of strategic communication systems for North Atlantic Treaty Organization (NATO) and North American Aerospace Defense Command (NORAD) modernization efforts to bolster defence for Canada and its allies.”

Most recently, BGen (Ret’d) Adamson was the inaugural Commander of the Canadian Armed Forces (CAF) 3 Canadian Space Division and the Joint Force Space Component Commander, where he worked with Canadian and Allied Partner stakeholders to operationalize the Space Domain and determine CAF space operations requirements. Prior to that he served as Commander 14 Wing Greenwood, where he was responsible for operations and administrations at Canada’s largest east coast airbase.

About Telesat

Backed by a legacy of engineering excellence, reliability and industry-leading customer service, Telesat (NASDAQ and TSX: TSAT) is one of the largest and most innovative global satellite operators. Telesat works collaboratively with its customers to deliver critical connectivity solutions that tackle the world’s most complex communications challenges, providing powerful advantages that improve their operations and drive profitable growth.

Continuously innovating to meet the connectivity demands of the future, Telesat Lightspeed, the company’s state-of-the-art Low Earth Orbit (LEO) satellite network, has been optimized to meet the rigorous requirements of telecom, government, maritime and aeronautical customers. Telesat Lightspeed will redefine global satellite connectivity with ubiquitous, affordable, high-capacity links with fibre-like speeds. For updates on Telesat, follow us on X, LinkedIn, or visit www.telesat.com.

Media Contact:
W2 Communications for Telesat
telesat@w2comm.com

Forward-Looking Statements Safe Harbor

This news release contains statements that are not based on historical fact and are “forward-looking statements’’ within the meaning of the Private Securities Litigation Reform Act of 1995 and Canadian securities laws. When used herein, statements which are not historical in nature, or which contain the words “will,” “ensures” or similar expressions, are forward-looking statements. Actual results may differ materially from the expectations expressed or implied in the forward-looking statements as a result of known and unknown risks and uncertainties. All statements made in this press release are made only as of the date set forth at the beginning of this release. Telesat Corporation undertakes no obligation to update the information made in this release in the event facts or circumstances subsequently change after the date of this press release.

These forward-looking statements are based on Telesat Corporation’s current expectations and are subject to a number of risks, uncertainties and assumptions. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond Telesat Corporation’s control, are difficult to predict, and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. There are numerous risks and uncertainties associated with Telesat’s business and the Telesat Lightspeed constellation. Known risks and uncertainties include but are not limited to: inflation and rising interest rates; Telesat’s ability to meet the funding conditions of its funding agreements with the Government of Canada and Government of Quebec; technological hurdles, including our and our contractors’ development and deployment of the new technologies required to complete the constellation in time to meet our schedule, or at all; the availability of services and components from our and our contractors’ supply chains; competition; risks associated with domestic and foreign government regulation, including access to sufficient orbital spectrum to be able to deliver services effectively and access to sufficient geographic markets in which to sell those services; Telesat’s ability to develop significant commercial and operational capabilities; risks associated with operating satellites and providing satellite services, including satellite construction or launch delays, launch failures, in-orbit failures or impaired satellite performance; and volatility in exchange rates. The foregoing list of important factors is not exhaustive. Investors should review the other risk factors discussed in Telesat Corporation’s annual report on Form 20-F for the year ended December 31, 2023, that was filed on March 28, 2024, with the United States Securities and Exchange Commission (“SEC”) and the Canadian securities regulatory authorities at the System for Electronic Document Analysis and Retrieval (“SEDAR”), and may be accessed on the SEC’s website at https://www.sec.gov/ and SEDAR’s website at https://www.sedarplus.ca/ as well as our subsequent reports on Form 6-K filed with the SEC and also available on SEDAR.


FAQ

Who did Telesat (TSAT) appoint as Director of Defence Strategy and Business Development?

Telesat appointed Brigadier-General (Ret'd) G. Michael Adamson as the new Senior Director of Defence Strategy and Business Development.

What is the main focus of Adamson's role at Telesat (TSAT)?

Adamson will focus on expanding and executing the government go-to-market and business development strategy for the Telesat Lightspeed low earth orbit (LEO) network, particularly in Canada, the U.S., and allied nations.

How might Adamson's appointment benefit Telesat's (TSAT) government market strategy?

Adamson's military experience and understanding of government mission connectivity needs are expected to advance Telesat's space domain operations and capabilities for government customers, potentially leading to increased government contracts and partnerships.

What was Brigadier-General (Ret'd) Adamson's most recent position before joining Telesat (TSAT)?

Before joining Telesat, Adamson was the inaugural Commander of the Canadian Armed Forces (CAF) 3 Canadian Space Division and the Joint Force Space Component Commander.

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