trivago Welcomes Global Icon Jürgen Klopp as Brand Ambassador in New AI-Powered Marketing Campaign
trivago has announced a new global marketing partnership with renowned soccer coach Jürgen Klopp as its brand ambassador. The collaboration will feature Klopp in an AI-powered marketing campaign, leveraging advanced technology for localization into different languages. The campaign will initially launch in the US and Canada before expanding to other markets. Klopp was selected after comprehensive testing showed his strong resonance with trivago's audience, aligning with the company's values of authenticity and smart decision-making. The initiative builds on trivago's previous AI-driven marketing efforts and represents a strategic investment in long-term brand growth.
Trivago ha annunciato una nuova partnership di marketing globale con il rinomato allenatore di calcio Jürgen Klopp in qualità di ambasciatore del marchio. La collaborazione vedrà Klopp protagonista di una campagna di marketing alimentata dall'AI, sfruttando tecnologie avanzate per la localizzazione in diverse lingue. La campagna sarà lanciata inizialmente negli Stati Uniti e in Canada, prima di espandersi ad altri mercati. Klopp è stato scelto dopo test approfonditi che hanno dimostrato la sua forte risonanza con il pubblico di trivago, in linea con i valori dell'azienda di autenticità e decisioni intelligenti. L'iniziativa si basa sui precedenti sforzi di marketing guidati dall'AI di trivago e rappresenta un investimento strategico nella crescita del marchio a lungo termine.
Trivago ha anunciado una nueva asociación de marketing global con el reconocido entrenador de fútbol Jürgen Klopp como embajador de la marca. La colaboración contará con Klopp en una campaña de marketing impulsada por IA, aprovechando tecnología avanzada para la localización en diferentes idiomas. La campaña se lanzará inicialmente en EE. UU. y Canadá antes de expandirse a otros mercados. Klopp fue seleccionado después de pruebas exhaustivas que mostraron su fuerte conexión con la audiencia de trivago, alineándose con los valores de autenticidad y toma de decisiones inteligentes de la empresa. La iniciativa se basa en los esfuerzos anteriores de marketing impulsados por IA de trivago y representa una inversión estratégica en el crecimiento de la marca a largo plazo.
트리바고는 유명 축구 감독 위르겐 클롭과의 새로운 글로벌 마케팅 파트너십을 발표했습니다. 이번 협업은 클롭을 AI 기반 마케팅 캠페인의 주인공으로 삼아, 다양한 언어로의 로컬라이징을 위한 첨단 기술을 활용할 것입니다. 캠페인은 미국과 캐나다에서 처음 시작되며, 이후 다른 시장으로 확장될 예정입니다. 클롭은 철저한 테스트를 통해 트리바고 청중과의 강한 연결성을 보여주어 선택되었습니다. 이는 진정성과 스마트한 의사결정이라는 회사의 가치와 일치합니다. 이 이니셔티브는 트리바고의 이전 AI 중심 마케팅 노력에 기반하고 있으며, 장기적인 브랜드 성장에 대한 전략적 투자로 여겨집니다.
Trivago a annoncé un nouveau partenariat marketing mondial avec le célèbre entraîneur de football Jürgen Klopp en tant qu'ambassadeur de la marque. La collaboration mettra en vedette Klopp dans une campagne de marketing alimentée par l'IA, exploitant des technologies avancées pour la localisation dans différentes langues. La campagne sera d'abord lancée aux États-Unis et au Canada avant de s'étendre à d'autres marchés. Klopp a été sélectionné après que des tests approfondis ont montré sa forte résonance avec le public de trivago, en accord avec les valeurs de l'entreprise d'authenticité et de prise de décision intelligente. Cette initiative s'appuie sur les efforts précédents de marketing par IA de trivago et représente un investissement stratégique dans la croissance de la marque à long terme.
Trivago hat eine neue globale Marketingpartnerschaft mit dem renommierten Fußballtrainer Jürgen Klopp als Markenbotschafter bekannt gegeben. Die Zusammenarbeit wird Klopp in einer von KI unterstützten Marketingkampagne zeigen, die moderne Technologien zur Lokalisierung in verschiedene Sprachen nutzt. Die Kampagne wird zunächst in den USA und Kanada lanciert, bevor sie auf andere Märkte ausgeweitet wird. Klopp wurde ausgewählt, nachdem umfassende Tests gezeigt hatten, dass er stark mit dem Publikum von trivago resoniert, was den Werten des Unternehmens von Authentizität und klugen Entscheidungen entspricht. Die Initiative basiert auf den früheren KI-gesteuerten Marketingbemühungen von trivago und stellt eine strategische Investition in das langfristige Wachstum der Marke dar.
- Strategic partnership with globally recognized sports personality enhancing brand visibility
- Leveraging AI technology for efficient campaign localization and broader market reach
- Expansion of marketing presence in key markets (US and Canada)
- Significant marketing expenditure required for global brand ambassador campaign
Insights
The partnership with Jürgen Klopp represents a strategic but likely expensive marketing initiative that may not translate into immediate financial returns. While Klopp's global recognition and authentic personality align with trivago's brand values, celebrity endorsements typically require significant investment without guaranteed ROI.
The AI-powered localization strategy is innovative and could provide cost efficiencies in campaign deployment across markets. However, the timing of the campaign launch in late 2024 means any potential impact on user acquisition and revenue growth won't be measurable until 2025.
Without disclosure of the partnership's financial terms or specific performance targets, this news primarily represents a marketing strategy announcement rather than a material financial event for investors.
DÜSSELDORF, GERMANY – October 23, 2024 – trivago, a leading global hotel search platform, is thrilled to announce an exciting new partnership with world-renowned soccer coach and personality, Jürgen Klopp. Klopp will become the face of trivago’s next global marketing campaign, highlighting a perfect synergy between his authentic, positive, and credible personality and trivago’s brand values.
This partnership marks another milestone in trivago’s journey of brand evolution and was orchestrated by the sports marketing agency SPORTFIVE in collaboration with Project MJK. Celebrated for his engaging and trustworthy demeanor, Klopp has been carefully selected after comprehensive testing and analysis. His resonance with trivago’s audience surpassed that of other potential candidates, making him an ideal ambassador for the brand.
“We are proud to welcome Jürgen Klopp to the trivago team. He is globally recognized for his genuine, authentic, and smart personality, which seamlessly aligns with what we stand for,” says Johannes Thomas, CEO of trivago. “Incorporating Jürgen into our campaign marks a significant step forward in our commitment to driving long-term brand growth. This partnership will ensure that we continue to be at the top of travelers’ minds when they are searching for a hotel.”
The campaign will kick off with a master spot recorded in English, which can then be localized into different languages using advanced AI technology. This approach builds on trivago’s pioneering efforts in AI-driven marketing, first introduced in its brand campaign last year. Leveraging AI not only amplifies the global reach of the campaign but also ensures cultural relevance and resonance with local audiences.
Jürgen Klopp expressed his enthusiasm about the collaboration, stating, “I am very excited to be working with trivago. Travel has always been a significant part of my life, and trivago’s dedication to making hotel search easy and efficient greatly resonates with me. I look forward to representing a brand that values authenticity and smart decision-making.”
The marketing campaign around Jürgen Klopp will be rolled out in phases, beginning in key markets such as the US and Canada towards the end of the year and expanding to further countries over time. Known for his connection to soccer fans across the world, Klopp’s influence will be instrumental in driving trivago’s message home. As trivago embarks on this exciting new journey, the company reaffirms its commitment to investing in long-term growth through its global brand campaigns and continuing to be a trusted platform for travelers making savvy choices.
Media Contact:
naomi.mnyamana@trivago.com
About trivago:
trivago N.V. (NASDAQ: TRVG) is a global hotel and accommodation search platform. We are focused on reshaping the way travelers search for and compare different types of accommodations, such as hotels, vacation rentals and apartments, while enabling our advertisers to grow their businesses by providing them with access to a broad audience of travelers via our websites and apps. Our platform allows travelers to make informed decisions by personalizing their search for accommodations and providing them with access to a deep supply of relevant information and prices.
FAQ
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