trivago and AXS Partner to Encourage Sports and Live Entertainment Fans to “Make a Night of It!”

Rhea-AI Summary

trivago has partnered with AXS to enhance live event experiences by offering users exclusive accommodation options. Announced on October 18, 2022, this partnership introduces a trivago-branded accommodation search engine on AXS.com, allowing ticket buyers to easily book nearby hotels after purchasing tickets. This innovative agreement marks a new category for AXS and aims to elevate customer experiences with affordable stay options during events. Initially available in the US, UK, and Sweden, additional markets are expected to follow.

Positive

• Exclusive partnership with AXS enhances travel options for event attendees.
• Introduction of a trivago-branded accommodation search engine increases user engagement.
• Potential revenue growth from integrated hotel bookings post ticket sales.

Negative

• No immediate financial metrics provided to gauge partnership impact.

AXS Users Will Gain Access to Thousands of Accommodation Offers to Enhance Live Event Experiences Around the World

DÜSSELDORF, GERMANY – 18 October 2022 – trivago, a leading global accommodation search platform, and AXS, a global leader in ticketing for live sports and entertainment events, today announced a global partnership combining a love for travel and live entertainment. The partnership, which was developed by AEG Global Partnerships, makes trivago the exclusive accommodation partner of AXS. It will also enable eventgoers to make the most of their night out by offering accessible, affordable stay booking options with event ticket purchases made via AXS. A first-of-its-kind deal for AXS, this represents a new partnership category for the ticketing platform.
As part of the agreement, an interactive, trivago branded accommodation search engine will be made available on AXS.com, which will assist ticket buyers with finding the best place to catch some Zzz’s after their festivities have concluded. Upon purchasing an event ticket, AXS users can take their fan experience to the next level by searching for a stay nearby via trivago and seamlessly booking accommodations near their event. The user-friendly process, powered by trivago and AXS, will combine accessibility and convenience with unforgettable experiences at a stellar price. The trivago accommodation search engine will be available on all AXS.com Purchase Confirmation Pages in the United States, the United Kingdom, and Sweden, with additional international markets to come.

“We are thrilled to announce trivago’s partnership with AXS. It's exciting to see people back out in the world, doing the things they love most,” said trivago CEO, Axel Hefer. “As the exclusive accommodation partner to AXS, we look forward to helping enhance every customer’s experience and night out with great hotel and booking deals.”

From global arena tours and championship events to the most popular and most intimate venues, AXS brings epic experiences to life, giving fans the opportunity to make memories that will last a lifetime. 

“trivago is a best-in-class brand and it’s clear that they are just as committed to providing their customers with world-class service and excellence as we are,” said Tom Andrus, COO of AXS. “At AXS, we’re always looking for new and innovative ways to enhance the live event experience for the millions of fans we entertain worldwide each year, and this partnership will allow us to do just that by bringing a new level of convenience to those looking for great hotel options close to our AXS ticketed venues and live-entertainment events.

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About trivago

trivago is a leading global hotel search platform focused on reshaping the way travelers search for and compare hotels and alternative accommodations. Incorporated in 2005 in Düsseldorf, Germany, the platform allows travelers to make informed decisions by personalizing their hotel search and providing them access to a deep supply of hotel information and prices. trivago enables its advertisers to grow their businesses by providing access to a broad audience of travelers via its websites and apps. For more information on trivago, visit https://www.trivago.com/.

About AXS

AXS is a global ticketing platform, offering best-in-class ticketing, marketing and data technology in a single platform to suit every client size and type, from small music clubs to the largest sports stadiums. AXS is the ticketing partner for over 350 premier venues, sports teams, event organizers around the world, including JAM Productions, Pabst Theater Group, AEG Presents, The O2, STAPLES Center, T-Mobile Arena, Red Rocks Amphitheatre, Minnesota Timberwolves, Houston Rockets and the Vegas Golden Knights. AXS powers both primary and resale marketplaces, leveraging integrated technology and analytics to enable clients to sell the right ticket to the right fan at the right price. Headquartered in Los Angeles, California, AXS employs more than 350 professionals in multiple locations worldwide, including Cleveland, Charlotte, Dallas, Denver, London, and Stockholm.

Media Contacts

trivago:
Corentine Aronica
Corentine.aronica@trivago.com

AXS:
Candace Cunningham 
ccunningham@axs.com

Forward-looking statements
This press release contains certain forward-looking statements. Words, and variations of words such as “believe,” “expect,” “plan,” “continue,” “will,” “should,” and similar expressions are intended to identify our forward-looking statements. These forward-looking statements involve risks and uncertainties, many of which are beyond our control, and important factors that could cause actual events and results to differ materially from those in the forward-looking statements. For additional information factors that could affect our forward-looking statements, see our risk factors, as they may be amended from time to time, set forth in our public filings with the Securities and Exchange Commission. We disclaim and do not undertake any obligation to update or revise any forward-looking statement in this press release, except as required by applicable law or regulation.

FAQ

What is the purpose of the trivago and AXS partnership?

The partnership aims to enhance live event experiences by offering exclusive accommodation options through trivago for AXS ticket buyers.

When was the trivago and AXS partnership announced?

The partnership was announced on October 18, 2022.

What features does the trivago accommodation search engine offer?

The search engine allows users to easily find and book accommodations near event venues after purchasing tickets.

In which countries is the trivago service available through AXS?

Initially, the trivago service is available in the United States, the United Kingdom, and Sweden.

How does the trivago partnership benefit AXS ticket buyers?

It provides ticket buyers with convenient access to affordable hotel booking options, enhancing their overall event experience.