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Trulieve Cannabis Corp. (CSE: TRUL, OTCQX: TCNNF) announced a partnership with Black Buddha Cannabis to launch premium medical marijuana products in Arizona and Pennsylvania starting October 2024. Black Buddha, founded by Roz McCarthy, focuses on wellness and healing. McCarthy, a 30-year healthcare veteran and a 2018 High Times honoree, launched Black Buddha after a traumatic brain injury. Products from Black Buddha's 'BLYSS' and 'DREAM' lines will be available in Trulieve stores from October 4. This collaboration aims to expand Trulieve's product offerings and support brands aligned with its commitment to wellness and quality. Trulieve CEO Kim Rivers highlighted the alignment of both companies' missions to provide high-quality, purpose-driven products.
Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) marked the launch of adult use cannabis sales in Ohio on August 6, 2024. The company celebrated by reserving its first online order, which was picked up at their Westerville location. Trulieve's CEO, Kim Rivers, expressed pride in serving both medical patients and new adult use customers as Ohio's cannabis market expands.
The first adult use sale included a variety of products such as flower, vape cartridge, concentrate, and edibles. Trulieve operates three dispensaries in Ohio, located in Beavercreek, Columbus, and Westerville, offering a wide range of cannabis products including capsules, edibles, flower, tinctures, and topicals.
On February 15, 2023, Trulieve Cannabis Corp. (CSE: TRUL; OTCQX: TCNNF) became the first multi-state operator in the cannabis industry to launch advertising campaigns on Twitter, following a significant policy change by the platform allowing such advertisements. Trulieve's Chief Marketing Officer, Gina Collins, expressed excitement about this historic step towards normalizing cannabis use in the U.S. The company plans to expand its advertising efforts in compliance with state regulations across various markets. CEO Kim Rivers also acknowledged the opportunity for increased awareness of cannabis benefits through this partnership.
Trulieve Cannabis Corp. announced the resignation of Rebecca L. Young as Vice President and Chief Accounting Officer, effective March 10, 2023. The company has appointed Joy Malivuk as her successor. Malivuk brings nearly 15 years of experience from HSN, Inc., where she held key roles in accounting and financial reporting. This leadership transition aims to ensure a smooth handover of responsibilities and maintain the company's strong market position in the cannabis industry.
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