TransUnion - TRU STOCK NEWS

TransUnion (NYSE:TRU) has successfully completed the acquisition of Verisk Financial for $515 million. This strategic move aims to enhance the company's ability to provide a comprehensive view of consumer spending. Verisk Financial contributes authoritative datasets, improving TransUnion's services in fraud prevention, risk management, and consumer behavior analysis. The acquisition is expected to add significant value to existing and new customers, facilitating improved decision-making processes in the financial sector.

Neustar, a TransUnion company, has announced the integration of its Unified Identity data capabilities into the Google Cloud Analytics Hub. This launch enables marketers to enhance their consumer data assets and improve marketing outcomes. According to Gartner, poor data quality costs organizations approximately $12.9 million annually. Brands utilizing Neustar's identity resolution have reported a 40% reduction in data inaccuracies and a 5X increase in audience reach, along with a 30% increase in conversions.

TransUnion's Recent Study Highlights Financial Inclusion Challenges

On April 7, 2022, TransUnion published a global study revealing that over 45 million U.S. consumers are credit unserved or underserved. The study observed a slight decrease in credit activity migration during the pandemic, particularly among younger consumers. Regions analyzed included Canada, Colombia, Hong Kong, India, and South Africa, finding that 571 million consumers in India are unserved. The study emphasizes the critical need for alternative data to evaluate these consumers, enhancing their access to credit opportunities.

TransUnion (NYSE: TRU) has expanded its Strategic Alliance Distribution Partner Program to include leading decisioning technology platforms. This initiative aims to enhance go-to-market strategies for financial institutions by providing flexible and customizable credit decisioning solutions. The program responds to growing demands for platforms that allow business users to modify rules and integrate data sources rapidly. Key partners in this expansion include GDS Link and Provenir, which will help clients make faster, smarter credit decisions.

Neustar, a TransUnion company, has partnered with Catalina to enhance marketing insights for consumer packaged goods (CPG) brands. This collaboration will integrate Catalina's real-time shopper intelligence with Neustar's Optimizer™ platform, enabling targeted marketing optimizations based on actual purchase behaviors.

The partnership allows brands to leverage advanced analytics, including Multi-Touch Attribution, to improve return on ad spend (ROAS) through precise audience targeting and efficient media usage, with a focus on privacy-driven marketing.

TransUnion (NYSE: TRU) will announce its financial results for Q1 2022 on April 26, 2022, at 6:00 a.m. CT, followed by a conference call at 8:30 a.m. CT. Investors can access the press release and live webcast on the company's Investor Relations website. TransUnion is a global information and insights company that empowers businesses and consumers by providing trustworthy data for informed decision-making.

Neustar Inc., a TransUnion company, has announced a partnership with Permutive to enhance advertising capabilities without relying on third-party cookies and device IDs. This collaboration integrates Neustar Fabrick™ with the Permutive Audience Platform, allowing advertisers and publishers to connect securely while preserving consumer privacy. The partnership aims to enable effective audience targeting at scale through the use of Publisher Cohorts, which group users based on similar traits without identifying individuals. This new approach is expected to enhance revenue generation for publishers and improve targeting accuracy for advertisers.

The three major consumer credit reporting agencies—Equifax (NYSE: EFX), Experian, and TransUnion (NYSE: TRU)—have announced changes to medical collection debt reporting, aiming to alleviate financial burdens on consumers. Effective July 1, 2022, paid medical debts will no longer appear on credit reports, and the reporting period for unpaid debts will extend from 6 months to 1 year. Additionally, debts under $500 will be excluded from reports. These measures, supported by research and consumer data from the Kaiser Family Foundation, affect nearly 70% of medical collection tradelines.

The three major credit reporting agencies, Equifax (EFX), Experian (EXPGY), and TransUnion (TRU), announced changes to medical collection debt reporting on March 18, 2022. Beginning July 1, 2022, nearly 70% of medical collection debts will be removed from credit reports. Paid medical debts will not affect credit scores, and the reporting period for unpaid debts will extend from 6 months to 1 year. Additionally, debts under $500 will not be included in credit reports. These measures aim to support consumers facing unexpected medical expenses.