Neustar announces identity resolution solution in AWS Clean Rooms
Neustar, a TransUnion company, has launched a new solution for AWS Clean Rooms, enhancing privacy-focused identity resolution and data collaboration. This solution integrates Neustar's identity graph and machine learning capabilities with AWS Clean Rooms, allowing clients to effectively connect and enrich various data sources. By resolving identity fragments, companies can improve match rates and build valuable audience insights. This collaboration aims to empower AWS customers in securely analyzing combined datasets without revealing underlying data. The initiative aligns with TransUnion's mission to facilitate trust in the modern economy.
- Launch of a new solution for AWS Clean Rooms enhances privacy-focused identity resolution.
- Integration with AWS allows Neustar to improve match rates for clients.
- Empowers companies to analyze datasets securely without sharing underlying data.
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Last November, at AWS re:Invent 2022, AWS Clean Rooms was announced as a new analytics service that helps companies across industries and their partners easily and securely analyze and collaborate on their combined datasets—without sharing or revealing underlying data. The
“Neustar’s collaboration with AWS Clean Rooms gives customers the ability to resolve identity fragments to actual consumers in the real world and improve their match rates to clean room partners,” said
Neustar’s solution allows AWS Clean Rooms customers to use Neustar’s identity graph and machine learning capabilities to resolve offline and online identifiers by responsibly connecting disparate events, location, and device data. Customers often struggle with low match rates between consumer data sets, impacting their ability to execute analytics or create scaled audiences.
Neustar’s Unified Identity can increase match rates and provide rich attributes for new segmentations. With this solution, brands, agencies, and publishers can move forward with confidence to unlock new insights, build more effective audiences, and measure the impact of marketing as identity enhances their data.
“With Neustar Unified Identity for AWS Clean Rooms, AWS customers are empowered to securely collaborate with one another using Neustar’s market leading identity resolution solutions,” said
AWS Clean Rooms make it easier for customers and their partners to analyze and work on their collective datasets to get audience insights, advertising measurement, and advertising attribution without sharing or revealing underlying data with one another. With many companies storing data on AWS, including leading brands, media publishers, and their collaborators, AWS Clean Rooms now makes it easier for AWS customers to work with each other without needing to move data out of AWS or load it into another platform. Together with Neustar’s Unified Identity solution offering, these capabilities make it easier for advertising and marketing customers to incorporate more insights into campaigns to improve reach, relevancy, frequency, and measurement while protecting consumer data.
AWS Clean Rooms is a featured service for AWS for Advertising & Marketing, a comprehensive set of purpose-built services and solutions and 150+ AWS Partner offerings to help customers innovate faster, operate efficiently, and interoperate together across five solution areas: audience & customer data management, privacy-enhanced data collaboration, ad intelligence & measurement, ad platforms, and digital customer experience. For more information on AWS for Advertising & Marketing, visit https://aws.amazon.com/advertising-marketing/.
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