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Troika Media Group (Nasdaq:TRKA) partners with PointsBet to launch a new ad campaign featuring NFL legend Drew Brees.
The Live Your Bet Life campaign introduces three ad spots, emphasizing PointsBet's technology and in-game betting capabilities.
Spots will air in markets where PointsBet operates, with a focus on engaging both experienced and new bettors. Brees plays a central role as Global Ambassador, enhancing brand visibility and recognition.
Troika Media Group aims to deepen audience engagement through this innovative collaboration.
Troika Media Group (Nasdaq: TRKA) has been invited to present at the 14th Annual LD Micro Main Event from October 12-14, 2021. CEO Robert Machinist will discuss the company's optimistic outlook for Q1 FY 2022, forecasting approximately 60% organic growth due to improved business conditions. The company has successfully reduced operating costs while obtaining key client wins, including Wilson Sporting Goods and F45 Fitness. The presentation is scheduled for October 13 at 7:00 AM PT.
Troika Media Group reported fiscal 2021 results showing revenues of $16.2 million, down 34% year-over-year due to pandemic disruptions. Despite challenges, the company successfully raised $24 million through its IPO and acquired Redeeem, rebranding it as Troika IO, thus launching Troika Labs. The company anticipates a significant recovery in fiscal 2022, forecasting a 60% growth in sales for Q1. Strong liquidity positions, with $12.1 million in cash, support their growth strategy focusing on digital marketing and new acquisitions.
Troika Media Group, Inc. (Nasdaq: TRKA) announced its subsidiary, Troika IO, will sponsor the Crossroads Exhibit, a virtual NFT showcase from September 25 to October 24, 2021, aimed at educating diverse communities about blockchain and NFTs. Troika IO will host a live launch party in Atlanta and has donated NFTs from Black artists like Travis Scott and Virgil Abloh for auction. The event focuses on creating opportunities for artists while demonstrating TMG's capabilities in the digital asset space to its global clients.
Troika Media Group has launched a major rebranding initiative in collaboration with Pac-12 Networks, aimed at enhancing fan engagement ahead of the 2021 football season. The initiative includes a new brand identity showcased through various platforms, including broadcast and digital media. TMG's expertise in sports branding was crucial in capturing the essence of the Pac-12, known for its historical achievements in NCAA championships. The rebranding emphasizes the natural beauty of the western states and seeks to unify the brand across multiple touchpoints.
Troika Media Group, Inc. (Nasdaq: TRKA) has launched its first native mobile app, NFT 360™, aimed at educating users on cryptocurrency and non-fungible tokens (NFTs). The app assists brands in understanding and leveraging digital assets for revenue generation. Troika's digital assets subsidiary, Troika IO, emphasizes educational resources and plans to introduce an Android version and an NFT exchange app shortly. Established clients include major brands like Apple and Coca-Cola, with a focus on integrating emerging technologies to enhance brand engagement.
Troika Media Group (Nasdaq: TRKA) announced a partnership between its subsidiary Troika IO and Aesthetic.com to develop gamified experiences using NFTs and smart contracts across media and entertainment sectors. Kyle Hill, Head of Digital Assets at Troika IO, highlighted Aesthetic's blockchain-agnostic approach as a significant advantage. This partnership aims to leverage Troika's strengths in branding with Aesthetic's expertise in smart contracts. The global crypto market cap stands at $1.46 trillion, indicating a robust landscape for this initiative.
Troika Media Group (Nasdaq: TRKA) has announced a new advertising campaign in partnership with CAA Brand Consulting for Wilson Sporting Goods Co., showcasing the NBA's official game ball for the 2021-22 season. The campaign, titled 'Bonded by Ball,' features a 60-second hero spot starring NBA stars like Trae Young and Jamal Murray. The campaign aims to connect people through basketball and will be launched globally on July 1. Wilson's partnership with the NBA marks its return as the official basketball supplier after 36 seasons.
Troika Media Group will present at the 2021 LD Micro Invitational XI investor conference on June 9th at 3:00 PM EDT. CEO Robert Machinist and President Kyle Hill will share insights on TMG's strategy as a comprehensive brand solutions company and the benefits of their recent acquisition of Redeeem. This virtual event, taking place from June 8th to June 10th, aims to enhance business performance through integrated branding and marketing solutions. For more details, visit TMG's profile.
Troika Media Group (Nasdaq: TRKA) has acquired Redeeem, a fintech platform, for $1.21 million in cash and $10.89 million in stock. This strategic acquisition aims to expand TMG's capabilities in the digital and cryptocurrency markets, integrating Redeeem's blockchain payment solutions and NFT ecosystem into TMG's services. The acquisition is expected to unlock significant growth by leveraging TMG's extensive client base and provide new revenue streams. Redeeem's leadership will enhance TMG's existing digital brand offerings, supporting the company's long-term growth strategy.
