Troika Media Group and Southland Conference Announce 2022 Rebrand

Rhea-AI Summary

Troika Media Group (TRKA) has announced a collaboration with the Southland Conference to enhance its branding and marketing strategy. This initiative involves a comprehensive rebranding plan including a new name, logo, and brand positioning aimed at unifying the conference's identity amidst evolving college athletics. With a history since 1963 and eight member institutions, the Southland Conference seeks to improve its standing and visibility. Troika's expertise in sports branding, demonstrated through partnerships with major networks, positions it well for this project.

Positive

• Troika's collaboration with the Southland Conference positions it as a leader in college athletics branding.
• The rebranding initiative includes a new name and logo, enhancing the conference's identity.
• Troika has a strong track record in sports branding, having partnered with major networks.

Negative

• None.

LOS ANGELES, CA, April 11, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire – Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, today announced it will collaborate with the Southland Conference, to rebrand the conference, unify the brand across all platforms and better position the conference for the future of college athletics. Established in 1963, the Southland Conference is an NCAA Division I league with eight member institutions currently located in Texas and Louisiana.

Troika has been at the forefront of college athletics branding for the past five years having worked closely with ESPN College Basketball, ESPN College Football, SEC Network, ACC Network, Big Ten Network, Pac-12 Networks and CBS Sports. Troika recently partnered with Yahoo Sports on the first ever NIL deal for current student-athletes participating in March Madness by signing Duke’s Paolo Banchero and Gonzaga’s Chet Holmgren as brand ambassadors.

Troika will work closely with newly appointed Southland Conference Commissioner Chris Grant, a trailblazer whose broad experience as a college athletics executive runs the spectrum from on-campus to mid-major and most recently a senior leader at the Pac-12 Conference. Grant, a former football student-athlete, is the Southland’s first African American commissioner in its 59-year history. 

Commissioner Grant said, “After strategic discussions with our Board of Directors, athletic directors, student-athletes, and fans, we are excited to pursue a brand that reflects this new era of the Southland Conference. In partnership with Troika, we will celebrate the Conference’s unified approach in pursuit of our north star, the student-athlete experience, as well as share the vibrant stories of our institutions and the Gulf Coast region, home of the most passionate and resilient athletic communities in the nation.”

“Chris Grant is the type of leader that inspires everyone around him,” commented Troika’s Senior Account Director, Aaron Sapiro. “We’ve had the opportunity to meet with conference staff, University presidents, Athletic Directors, student-athletes and fans and the Conference is united in a bold, innovative vision for the future.” 

Working with the Southland Conference, TMG’s rebranding will include the following:

• Brand strategy, including vision, mission, positioning, values and brand personality
• A new name for the conference and its sub-brands and properties
• A new logo that is uniting and inspirational
• Brand voice and brand line
• An updated design system for all touchpoints throughout the ecosystem

About the Southland Conference

Founded in Dallas in 1963 and now in its 59th competitive season, the Southland Conference celebrates the academic and competitive achievements of its member institutions and their student-athletes. Based in Frisco, Texas, the league now includes eight members in Louisiana and Texas and sponsors 19 NCAA Division I sports, with NCAA Championships automatic berths in 12 applicable team sports. The Southland Conference has won numerous national championships, including the 2021 NCAA Division I FCS title, and wins regularly in other sports in NCAA postseason play, including the 2021 Division I Men's Basketball Championship. The Conference also features a newly-expanded agreement with ESPN Networks, broadcasting hundreds of competitions each year, and is represented in the national corporate sales marketplace by Van Wagner Sports and Entertainment. The Southland has also served as the host conference for the successful NCAA Division I FCS Championship Game in Frisco since 2011.

About Troika Media Group

Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products. Applying emerging technology, data science, and world-class creative, TMG helps brands deepen engagement with audiences and fans throughout the consumer journey and builds brand equity. Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more information, visit www.thetmgrp.com

Forward-Looking Statements

Certain statements in this press release that are not historical facts are forward-looking statements that reflect management's current expectations, assumptions, and estimates of future performance and economic conditions, and involve risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made herein. Forward-looking statements are generally identifiable by the use of forward-looking terminology such as "believe," "expects," "may," "looks to," "will," "should," "plan," "intend," "on condition," "target," "see," "potential," "estimates," "preliminary," or "anticipates" or the negative thereof or comparable terminology, or by discussion of strategy or goals or other future events, circumstances, or effects. Moreover, forward-looking statements in this release include, but are not limited to, the impact of the current COVID-19 pandemic, which may limit access to the Company's facilities, customers, management, support staff, and professional advisors, and to develop and deliver advanced voice and data communications systems, demand for the Company's products and services, economic conditions in the U.S. and worldwide, and the Company's ability to recruit and retain management, technical, and sales personnel. Further information relating to factors that may impact the Company's results and forward-looking statements are disclosed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company disclaims any intention or obligation, other than imposed by law, to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

Contact:
Troika Media Group
Kevin Aratari 
kevin@troikamedia.com 

Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com

FAQ

What is Troika Media Group's recent collaboration about?

Troika Media Group is collaborating with the Southland Conference to undertake a comprehensive rebranding initiative, including a new name, logo, and brand positioning.

What does the Southland Conference aim to achieve with Troika's help?

The Southland Conference aims to unify its brand across all platforms and enhance its visibility in college athletics through Troika's rebranding efforts.

What is Troika Media Group's stock symbol?

Troika Media Group is traded under the stock symbol TRKA.

How long has the Southland Conference been established?

The Southland Conference was established in 1963 and is currently in its 59th competitive season.

What kind of sports does the Southland Conference sponsor?

The Southland Conference sponsors 19 NCAA Division I sports and has automatic berths in 12 team sports for NCAA Championships.