Troika Media Collaborates with Unimás on Network Rebrand
Troika Media Group has successfully partnered with Unimás to relaunch its on-air brand, modernizing its visual identity with the tagline “Vivelo Todo” or “Live it All.” This rebranding comes after seven years since the last significant change, reflecting substantial shifts in the audience and programming. The updated look features vibrant colors and motion, aiming to reconnect with viewers. Troika’s CEO, Robert Machinist, expressed excitement about the ongoing partnership, highlighting the rebrand as essential for adapting to current market demands.
- Successfully rebranded Unimás, reflecting audience evolution.
- Strengthened partnership with Unimás, indicating ongoing business development.
- Modern and vibrant visual identity aimed at reconnecting with audiences.
- None.
Unimás relaunches on-air brand with a modern, bold and diverse visual identity that says “Vivelo Todo” or “Live it All”
Los Angeles, CA, Dec. 06, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, announced that it has, in collaboration with Unimás, the American Spanish language television network owned by Univision Communications, completed a network rebrand to better reflect the evolution of the audience and content that make up Unimás today.
To view the rebrand sizzle reel, click on the following link:https://vimeo.com/644928193or to view the Case Study on the rebrand, click on the following link: https://www.troika.tv/work/unimas-case-study/
TMG collaborates with Unimáson Network Rebrand
It has been seven years since Troika and Unimás collaborated on the previous network rebrand, the longest-running identity on their air. For 2021, the intent was to create an evolution of the existing brand. However, Unimás found that the audience and the programming had shifted significantly enough to warrant a completely new look and attitude. Troika and Unimás set out to create a rebrand that would reflect the significant change to both. The result was a completely transformed visual identity, one that became current with the evolution of the channel and reconnects with the people and content that make up Unimás. This was accomplished in large part by moving from a dark and completely graphic design to one that incorporated people, with added motion, color, energy, and a human side to the brand.
“Unimás has been a valued client for many years, and we are delighted to be expanding our relationship and for being chosen as an integral partner in the transformation of its network brand. This new visual identity is in lockstep with a vibrant and thrilling brand,” said Robert Machinist, Troika’s Chairman and CEO.
About Troika Media Group
Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products. Applying emerging technology, data science, and world-class creative, TMG helps brands deepen engagement with audiences and fans throughout the consumer journey and builds brand equity. Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more information, visit www.thetmgrp.com
Forward-Looking Statements
Certain statements in this press release that are not historical facts are forward-looking statements that reflect management's current expectations, assumptions, and estimates of future performance and economic conditions, and involve risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made herein. Forward-looking statements are generally identifiable by the use of forward-looking terminology such as "believe," "expects," "may," "looks to," "will," "should," "plan," "intend," "on condition," "target," "see," "potential," "estimates," "preliminary," or "anticipates" or the negative thereof or comparable terminology, or by discussion of strategy or goals or other future events, circumstances, or effects. Moreover, forward-looking statements in this release include, but are not limited to, the impact of the current COVID-19 pandemic, which may limit access to the Company's facilities, customers, management, support staff, and professional advisors, and to develop and deliver advanced voice and data communications systems, demand for the Company's products and services, economic conditions in the U.S. and worldwide, and the Company's ability to recruit and retain management, technical, and sales personnel. Further information relating to factors that may impact the Company's results and forward-looking statements are disclosed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company disclaims any intention or obligation, other than imposed by law, to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
Contact:
Troika Media Group
Kevin Aratari
kevin@troikamedia.com
Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com
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