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Following the July 11 Quaker State 400, Atlanta Motor Speedway (AMS) will undergo a major reconfiguration to enhance racing experiences. The project, set to debut in 2022, will increase turn banking from 24 to 28 degrees, creating the highest banking in NASCAR's intermediate tracks. The overall width will decrease from 55 to 40 feet, promoting closer and more competitive racing. The initiative arises from extensive collaboration with iRacing and aims to redefine NASCAR racing at AMS, which has a rich history of memorable moments.
Speedway Motorsports announced partnerships with EchoPark Automotive, Pit Boss Grills, and FEVO as entitlement sponsors for the inaugural NASCAR race weekend at Circuit of The Americas on May 21-23. EchoPark will headline the EchoPark Texas Grand Prix, marking a significant marketing opportunity for the pre-owned retail automotive segment. Pit Boss Grills will sponsor the Pit Boss 250, and FEVO will kick off the weekend with a fan event. Tickets are available starting at $25.
Alsco Uniforms is amplifying its presence in the NASCAR Xfinity Series by sponsoring four races, including the Alsco Uniforms 300 at Las Vegas Motor Speedway on March 6 and the Alsco Uniforms 250 at Texas Motor Speedway on June 12. This partnership with Speedway Motorsports, which has thrived over the years, aims to enhance brand exposure, aligning with Alsco's strong customer base in healthcare and industry. Additionally, Alsco has partnered with Jeb Burton and Kaulig Racing while maintaining ties with Richard Childress Racing in 2021.
Speedway Motorsports announced that the NASCAR Cup Series will debut at the Circuit of the Americas in Austin, Texas, on May 23, 2021. This historic event marks the first NASCAR race at this prominent venue, known for hosting both Formula 1 and MotoGP events. Speedway Motorsports President and CEO Marcus Smith expressed pride in this milestone, aiming to create unforgettable experiences for fans. The addition of the Austin race enhances NASCAR's presence in Texas, promising economic benefits and increased fan engagement.
