2024 Tripadvisor Winter Travel Index: A Thriving Winter Season Ahead, Sparked by Holiday Celebrations and Seasonal Joy
Tripadvisor's Winter Travel Index reveals strong travel intentions for the 2024 winter season, with 57% of Americans planning trips and 96% maintaining or increasing their travel frequency compared to last winter. 93% of travelers plan to spend the same or more than last year, with 53% increasing their budget. The survey shows 91% will travel for seasonal celebrations, with trips typically lasting 3-7 nights. New York City ranks as the top domestic destination, while Cancun leads international destinations for US travelers. Notably, 28% of travelers plan to visit three or more cities during their winter trip, and 85% consider activities essential to their travel experience.
Il Winter Travel Index di Tripadvisor rivela forti intenzioni di viaggio per la stagione invernale 2024, con il 57% degli americani che pianificano viaggi e il 96% che mantiene o aumenta la propria frequenza di viaggio rispetto allo scorso inverno. Il 93% dei viaggiatori prevede di spendere lo stesso o più rispetto all'anno scorso, con il 53% che aumenta il proprio budget. L'indagine mostra che il 91% viaggerà per celebrazioni stagionali, con viaggi che durano tipicamente 3-7 notti. New York City si classifica come la principale destinazione domestica, mentre Cancun è al primo posto tra le destinazioni internazionali per i viaggiatori statunitensi. È interessante notare che il 28% dei viaggiatori prevede di visitare tre o più città durante il proprio viaggio invernale e l'85% considera le attività essenziali per la propria esperienza di viaggio.
El Índice de Viajes de Invierno de Tripadvisor revela fuertes intenciones de viaje para la temporada invernal de 2024, con el 57% de los estadounidenses planeando viajes y el 96% manteniendo o aumentando su frecuencia de viaje en comparación con el invierno pasado. El 93% de los viajeros planea gastar lo mismo o más que el año anterior, con el 53% incrementando su presupuesto. La encuesta muestra que el 91% viajará para celebraciones estacionales, con viajes que suelen durar de 3 a 7 noches. La ciudad de Nueva York se clasifica como el principal destino nacional, mientras que Cancún encabeza las destinos internacionales para los viajeros estadounidenses. Notablemente, el 28% de los viajeros planea visitar tres o más ciudades durante su viaje de invierno, y el 85% considera que las actividades son esenciales para su experiencia de viaje.
트립어드바이저의 겨울 여행 지수는 2024년 겨울 시즌에 대한 강력한 여행 의향을 보여주고 있으며, 57%의 미국인이 여행을 계획하고 있고 96%는 지난해 겨울과 비교해 여행 빈도를 유지하거나 증가시키고 있습니다. 93%의 여행자는 지난해보다 같은 금액 이상을 지출할 계획이며, 53%는 예산을 늘리고 있습니다. 설문 조사에 따르면 91%가 계절 축제를 위해 여행할 계획이며, 여행은 일반적으로 3-7일 정도 지속됩니다. 뉴욕시는 국내 최고의 여행지로 자리 잡았고, 칸쿤은 미국 여행자를 위한 국제 여행지에서 1위를 기록했습니다. 특히, 28%의 여행자들은 겨울 여행 중 3개 이상의 도시를 방문할 계획이며, 85%는 활동이 여행 경험에 필수적이라고 생각합니다.
L'Index des Voyages d'Hiver de Tripadvisor révèle de fortes intentions de voyage pour la saison hivernale 2024, avec 57 % des Américains prévoyant des voyages et 96 % maintenant ou augmentant leur fréquence de voyage par rapport à l'hiver dernier. 93 % des voyageurs prévoient de dépenser le même montant ou plus que l'année précédente, avec 53 % augmentant leur budget. L'enquête montre que 91 % voyageront pour des célébrations saisonnières, les voyages durant généralement de 3 à 7 nuits. New York City se classe comme la principale destination nationale, tandis que Cancun est en tête des destinations internationales pour les voyageurs américains. Notamment, 28 % des voyageurs prévoient de visiter trois villes ou plus lors de leur voyage d'hiver et 85 % considèrent les activités comme essentielles à leur expérience de voyage.
Der Winterreiseindex von Tripadvisor zeigt starke Reiseintentionen für die Wintersaison 2024, wobei 57% der Amerikaner Reisen planen und 96% ihre Reisehäufigkeit im Vergleich zum letzten Winter beibehalten oder erhöhen. 93% der Reisenden planen, gleich viel oder mehr auszugeben als im Vorjahr, wobei 53% ihr Budget erhöhen. Die Umfrage zeigt, dass 91% für saisonale Feierlichkeiten reisen werden, wobei die Reisen typischerweise 3-7 Nächte dauern. New York City rangiert als das wichtigste Inlandsziel, während Cancun die internationale Destination für US-Reisende anführt. Bemerkenswert ist, dass 28% der Reisenden planen, während ihrer Winterreise drei oder mehr Städte zu besuchen, und 85% die Aktivitäten als wesentlich für ihr Reiseerlebnis betrachten.
- Strong consumer travel spending with 93% maintaining or increasing budget
- 96% of travelers planning to maintain or increase travel frequency
- 85% of travelers consider activities essential, indicating strong auxiliary revenue potential
- 57% of Americans planning winter travel, showing robust demand
- None.
Insights
The Winter Travel Index reveals strong consumer confidence in the travel sector, with
- High intent to travel:
57% of Americans planning winter trips, with96% maintaining or increasing travel frequency - Extended stays: Most travelers planning 3-7 night trips, suggesting higher booking values
- Multi-city exploration:
28% planning to visit 3+ cities, indicating increased platform engagement - Activity bookings:
85% view activities as essential, supporting Tripadvisor's experiences segment
The data suggests a strong winter season for Tripadvisor's core revenue streams - advertising, bookings and experiences. The trend toward treating winter as a primary vacation season, rather than just holiday travel, could lead to sustained platform engagement and revenue growth.
New York City Shines as the Top Domestic Destination, While Cancun Tops International Destinations for Sun and Fun
Tripadvisor's Winter Travel Index also spotlights the most traveled winter destinations for 2024, with
Winter Travel: It's not Just for Holidays any more
Winter holidays are a rare moment in time where calendars align as both work and school may be closed for a week or more. As a result, Tripadvisor's Winter Travel Index shows that a growing number of people are using the winter holiday season as their main vacation season, with well over one-quarter (
"Our latest Winter Travel Index shows that the vast majority of people (
2024 Top Winter Travel Destinations
From
For all destinations that top the Winter Travel Index for American travelers, see below.
Popular International Destinations for US Travelers | Popular Domestic Destinations for US Travelers |
1. | 1. |
2. | 2. |
3. | 3. |
4. Playa del Carmen, | 4. |
5. | 5. |
6. | 6. |
7. | 7. |
8. Palm - Eagle Beach, | 8. |
9. | 9. |
10. Bavaro, | 10. |
US Discretionary Spending and Travel
For Americans, travel spending remains strong, with
Methodology The data cited in this release was gathered and analyzed from two key sources:
- A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 4,850 consumers, in partnership with Qualtrics, conducted between September 06 - October 03, 2024 across six countries, including
Australia ,Italy ,Japan ,Singapore ,U.K. &U.S. - Site behavioral data sourced from first party traffic data on the Tripadvisor platform for searches made by travelers in the
U.S. ,U.K. andJapan between August 1 - October 20, 2024 for travel between November 1, 2024 - January 31, 2025.
About Tripadvisor, Inc.
Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor's website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.
Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.
* Source: SimilarWeb, unique users de-duplicated monthly, Nov 2024
** Source: Tripadvisor internal log files
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SOURCE Tripadvisor
FAQ
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