Super Bowl Spending Expected to Drop 19% As Fewer Americans Say They'll Watch

Rhea-AI Summary

According to LendingTree's survey, Super Bowl spending is projected to decline by 19% compared to last year, with average expected expenditures dropping from $108 to $88. Additionally, 28% of respondents indicated they will not watch the game, up from 21% in 2021. Northeasterners anticipate spending the most at $144, despite their teams being eliminated. 30% of Americans plan to bet on the game, with 1 in 3 using credit cards for their wagers. The survey highlights changing consumer habits influenced by financial constraints.

Positive

• Northeasterners are expected to spend $144 on Super Bowl festivities, more than double other regions.
• 30% of respondents plan to place Super Bowl-related bets, indicating continued consumer interest in betting.

Negative

• Super Bowl spending is set to decline by 19%, indicating reduced consumer confidence.
• The percentage of people who will not watch the game rose to 28%, suggesting a decrease in engagement.

CHARLOTTE, N.C., Feb. 8, 2022 /PRNewswire/ -- According to LendingTree's survey of more than 2,000 Americans, Super Bowl spending is expected to be down 19% from 2021, and more than a quarter of respondents says they won't be tuning in at all. On the other hand, 3 in 10 do plan on placing a Super Bowl-related bet (including on the Puppy Bowl!), and many of those bettors will be using a credit card to do so.

Key findings

• Expected consumer spending on the Super Bowl drops by 19%, with fewer Americans planning to watch. Americans expect to spend $88 this year on game day activities, compared with $108 last year. At the same time, 28% say they won't watch the big game, up from 21% last year.
• Northeasterners plan to be the biggest Super Bowl spenders — even though the four teams within the region all have been eliminated since the survey was conducted. Residents up north will spend $144 celebrating the Super Bowl, more than double the averages of the West and Midwest, and they're more likely to bet on the game than those in any other region.
• Three out of 10 of Americans will make a Super Bowl-related bet. Those most likely to wager on the big game include Gen Zers (42%), millennials (41%) and men (36%).
• One in 3 Super Bowl gamblers will use a credit card to place at least one of their bets. This could be partly attributed to the fact that 52% of bettors will place their best via mobile apps or websites, some of which accept credit cards as a payment method.
• About 1 in 7 Americans say they won money betting on the Super Bowl last year, while nearly 1 in 10 lost money. This year, most bettors will wager less than $100.

"While many Americans had a little extra cash in the bank last year at this time thanks to reduced spending and some government stimulus, most people have likely burned through that cushion," says Matt Schulz, LendingTree's credit card expert. "That may prompt more people to take a little more low-key approach to watching the game."

To view the full report, visit: https://www.lendingtree.com/credit-cards/study/super-bowl-spending-survey/.

Methodology
LendingTree commissioned Qualtrics to conduct an online survey of 2,097 consumers from Jan. 11-14, 2022. The survey was administered using a nonprobability-based sample, and quotas were used to ensure the sample base represented the overall population. All responses were reviewed by researchers for quality control.

About LendingTree
LendingTree (NASDAQ: TREE) is the nation's leading online marketplace that connects consumers with the choices they need to be confident in their financial decisions. LendingTree empowers consumers to shop for financial services the same way they would shop for airline tickets or hotel stays, comparing multiple offers from a nationwide network of over 500 partners in one simple search, and can choose the option that best fits their financial needs. Services include mortgage loans, mortgage refinances, auto loans, personal loans, business loans, student loans, insurance, credit cards and more. Through the LendingTree platform, consumers receive free credit scores, credit monitoring and recommendations to improve credit health. LendingTree proactively compares consumers' credit accounts against offers on our network and notifies consumers when there is an opportunity to save money. In short, LendingTree's purpose is to help simplify financial decisions for life's meaningful moments through choice, education and support. LendingTree, LLC is a subsidiary of LendingTree, Inc. For more information, go to www.lendingtree.com, dial 800-555-TREE, like our Facebook page and/or follow us on Twitter @LendingTree

MEDIA CONTACT:
Morgan Lanier
morgan@lendingtreenews.com

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SOURCE LendingTree.com

FAQ

What is the projected Super Bowl spending for 2022 according to TREE?

Super Bowl spending is expected to drop to $88 in 2022, down 19% from $108 in 2021.

How many people plan to bet on the Super Bowl, as per LendingTree's survey?

According to the survey, 30% of Americans plan to place a Super Bowl-related bet.

What is the trend in Super Bowl viewership for 2022?

The survey indicates that 28% of respondents will not watch the Super Bowl, up from 21% last year.

Which region expects to spend the most on Super Bowl activities in 2022?

Northeasterners are expected to spend the most, averaging $144 on Super Bowl celebrations.

What payment method will many bettors use for the Super Bowl?

Around 1 in 3 Super Bowl gamblers will use a credit card to place their bets.