Nearly 87 Million Americans Already Stockpiling For Potential Coronavirus Winter Wave
On December 1, 2020, a LendingTree survey revealed that over 86.7 million Americans (34%) are actively stockpiling household supplies in anticipation of a winter wave of COVID-19, with an additional 35% planning to do so. Key items purchased include food (64%), hand sanitizer (61%), and cleaning supplies (60%). On average, consumers spent $359 on supplies recently, up from $178 earlier in the pandemic. Additionally, 27% of consumers have credit card debt linked to these purchases. The survey, conducted from November 6-9, 2020, highlights the ongoing financial impact of the pandemic.
- Survey indicates consumer preparedness with stockpiling, potentially boosting demand for essential goods.
- Increased spending on supplies suggests consumers are prioritizing health and safety, which may benefit retailers.
- 27% of consumers are in credit card debt due to pandemic-related purchases, indicating financial strain.
- The need for stockpiling may highlight ongoing supply chain vulnerabilities and consumer anxiety.
CHARLOTTE, N.C., Dec. 1, 2020 /PRNewswire/ -- With another deadly wave of the coronavirus outbreak likely to take grip this winter, more than a third of consumers — or 86.7 million Americans — have already started stockpiling household supplies.
Many consumers remember all too well the frustrations of going from store to store in the early months of the pandemic, in an effort to find such scarce products as toilet paper and hand sanitizer. Not only are consumers taking strides to avoid a repeat of that scenario, but many are spending more money in the process, a LendingTree survey has found.
Full report: https://www.lendingtree.com/credit-cards/study/87-million-stockpiling-for-coronavirus-winter-wave/
Key findings
- More than a third of consumers (
34% ) — or 86.7 million — have already begun stockpiling supplies for a potential winter wave of COVID-19. An additional35% plan to stockpile, but haven't done so yet. That number jumps to44% for parents with kids under 18 (compared to28% with adult children and26% with no kids). - Of those who have begun stockpiling, the most-purchased items include: food (
64% ), hand sanitizer (61% ), cleaning supplies (60% ), face masks (60% ), water (49% ) and paper products (49% ). - Consumers have spent
$359 on average stocking up on coronavirus-related supplies during the month of October and the first week of November. When we conducted a similar survey at the beginning of the pandemic in March, Americans had spent$178 on average. 49% of Americans said there were some supplies they regret not purchasing when the first wave of the coronavirus pandemic hit the U.S. Among those with regrets, paper products (49% ), cleaning supplies (46% ), hand sanitizer (43% ), face masks (38% ) and alcohol (30% ) were the items consumers most wished they had stocked up on.27% of consumers have credit card debt related to purchasing pandemic-related supplies. Those most likely to be in debt include Americans laid off or furloughed due to the pandemic (42% vs.15% whose income was not impacted) and parents with young children (39% vs.18% of those with adult kids and19% of those with no kids).
The uncertainty surrounding the pandemic may cause anxiety, but preparing for the unknown can give you a sense of comfort — and protect your finances. "Stockpiling is often impulse buying, and the best way to combat impulse buying is by making a budget and a spending plan," said LendingTree's Chief Credit Analyst, Matt Schulz.
To view the full report, visit: https://www.lendingtree.com/credit-cards/study/87-million-stockpiling-for-coronavirus-winter-wave/
Methodology
LendingTree commissioned Qualtrics to conduct an online survey of 1,050 Americans, with the sample base proportioned to represent the overall population. The survey was fielded Nov. 6-9, 2020.
About LendingTree
LendingTree (NASDAQ: TREE) is the nation's leading online marketplace that connects consumers with the choices they need to be confident in their financial decisions. LendingTree empowers consumers to shop for financial services the same way they would shop for airline tickets or hotel stays, comparing multiple offers from a nationwide network of over 500 partners in one simple search, and can choose the option that best fits their financial needs. Services include mortgage loans, mortgage refinances, auto loans, personal loans, business loans, student loans, insurance, credit cards and more. Through the My LendingTree platform, consumers receive free credit scores, credit monitoring and recommendations to improve credit health. My LendingTree proactively compares consumers' credit accounts against offers on our network and notifies consumers when there is an opportunity to save money. In short, LendingTree's purpose is to help simplify financial decisions for life's meaningful moments through choice, education and support. LendingTree, LLC is a subsidiary of LendingTree, Inc. For more information, go to www.lendingtree.com, dial 800-555-TREE, like our Facebook page and/or follow us on Twitter @LendingTree
MEDIA CONTACT:
Morgan Lanier
morgan@lendingtreenews.com
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SOURCE LendingTree.com
FAQ
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