Stuart Weitzman Celebrates New Campaign With Release of Film, "How Lovely to be a Woman"
Stuart Weitzman, a Tapestry brand, launched its Fall 2024 campaign celebrating modern womanhood with a film titled 'How Lovely to Be a Woman'. The campaign features five new global ambassadors: Aly Raisman, Christy Turlington, Issa Rae, Lucy Liu, and Ming Xi. Each ambassador embodies the campaign's message of women's strength and confidence in unique ways:
- Aly Raisman: Athlete advocate for abuse prevention and mental health
- Christy Turlington: Model and maternal health activist
- Issa Rae: Actor, writer, producer, and rising business mogul
- Lucy Liu: Actress, director, producer, and visual artist
- Ming Xi: International supermodel and actress
The campaign film, directed by Matvey Fiks, features a remix of the 1963 musical song 'How Lovely to Be a Woman'. Fashion photographer Ned Rogers shot the campaign images. Stuart Weitzman aims to inspire women's confidence and empower them to be bold through this initiative.
Stuart Weitzman, un marchio di Tapestry, ha lanciato la sua campagna autunno 2024 celebrando la modernità della donna con un film intitolato 'How Lovely to Be a Woman'. La campagna presenta cinque nuove ambasciatrici globali: Aly Raisman, Christy Turlington, Issa Rae, Lucy Liu e Ming Xi. Ogni ambasciatrice incarna il messaggio della campagna sulla forza e la fiducia delle donne in modi unici:
- Aly Raisman: sostenitrice degli atleti per la prevenzione degli abusi e della salute mentale
- Christy Turlington: modella e attivista per la salute materna
- Issa Rae: attrice, scrittrice, produttrice e imprenditrice emergente
- Lucy Liu: attrice, regista, produttrice e artista visiva
- Ming Xi: supermodella internazionale e attrice
Il film della campagna, diretto da Matvey Fiks, presenta un remix della canzone musicale del 1963 'How Lovely to Be a Woman'. Il fotografo di moda Ned Rogers ha scattato le immagini della campagna. Stuart Weitzman mira a ispirare la fiducia delle donne e a dare loro il potere di essere audaci attraverso questa iniziativa.
Stuart Weitzman, una marca de Tapestry, lanzó su campaña de otoño 2024 celebrando la feminidad moderna con un cortometraje titulado 'How Lovely to Be a Woman'. La campaña presenta a cinco nuevas embajadoras globales: Aly Raisman, Christy Turlington, Issa Rae, Lucy Liu y Ming Xi. Cada embajadora encarna el mensaje de fuerza y confianza femenina de maneras únicas:
- Aly Raisman: defensora de los atletas para la prevención del abuso y la salud mental
- Christy Turlington: modelo y activista por la salud materna
- Issa Rae: actriz, escritora, productora y emprendedora en ascenso
- Lucy Liu: actriz, directora, productora y artista visual
- Ming Xi: supermodelo internacional y actriz
El cortometraje de la campaña, dirigido por Matvey Fiks, presenta un remix de la canción musical de 1963 'How Lovely to Be a Woman'. El fotógrafo de moda Ned Rogers fue el encargado de capturar las imágenes de la campaña. Stuart Weitzman busca inspirar la confianza de las mujeres y empoderarlas para que sean audaces a través de esta iniciativa.
스튜어트 웨이츠맨(Tapestry 브랜드)은 2024 가을 캠페인을 출시하며 현대 여성성을 기념하는 'How Lovely to Be a Woman'이라는 제목의 영화를 발표했습니다. 이 캠페인은 다섯 명의 새로운 글로벌 앰배서더(Aly Raisman, Christy Turlington, Issa Rae, Lucy Liu, Ming Xi)를 소개합니다. 각 앰배서더는 여성의 힘과 자신감이라는 캠페인의 메시지를 독특한 방식으로 구현합니다:
- Aly Raisman: 선수의 권리를 위한 학대 예방 및 정신 건강 옹호자
- Christy Turlington: 모델이자 모성 건강 활동가
- Issa Rae: 배우, 작가, 프로듀서이자 떠오르는 사업가
- Lucy Liu: 배우, 감독, 프로듀서 및 시각 예술가
- Ming Xi: 국제 슈퍼모델이자 배우
이 캠페인 영화를 Matvey Fiks가 감독했으며, 1963년 뮤지컬 곡 'How Lovely to Be a Woman'의 리믹스가 포함되어 있습니다. 패션 포토그래퍼 Ned Rogers가 캠페인 이미지를 촬영했습니다. 스튜어트 웨이츠맨은 이 이니셔티브를 통해 여성의 자신감을 고무하고 당당하게 나아갈 수 있도록 힘을 주고자 합니다.
Stuart Weitzman, une marque de Tapestry, a lancé sa campagne automne 2024 célébrant la féminité moderne avec un film intitulé 'How Lovely to Be a Woman'. La campagne présente cinq nouvelles ambassadrices mondiales : Aly Raisman, Christy Turlington, Issa Rae, Lucy Liu et Ming Xi. Chaque ambassadrice incarne le message de force et de confiance des femmes de manière unique :
- Aly Raisman : défenseure des athlètes pour la prévention des abus et la santé mentale
- Christy Turlington : mannequin et activiste pour la santé maternelle
- Issa Rae : actrice, écrivaine, productrice et entrepreneuse émergente
- Lucy Liu : actrice, réalisatrice, productrice et artiste visuelle
- Ming Xi : supermodel internationale et actrice
Le film de la campagne, réalisé par Matvey Fiks, présente un remix de la chanson musicale de 1963 'How Lovely to Be a Woman'. Le photographe de mode Ned Rogers a pris les images de la campagne. Stuart Weitzman vise à inspirer la confiance des femmes et à les encourager à être audacieuses à travers cette initiative.
Stuart Weitzman, eine Marke von Tapestry, hat seine Herbst 2024 Kampagne gestartet, die die moderne Weiblichkeit mit einem Film namens 'How Lovely to Be a Woman' feiert. Die Kampagne präsentiert fünf neue globale Botschafterinnen: Aly Raisman, Christy Turlington, Issa Rae, Lucy Liu und Ming Xi. Jede Botschafterin verkörpert die Botschaft der Kampagne über die Stärke und das Selbstbewusstsein von Frauen auf einzigartige Weise:
- Aly Raisman: Sportlerin und Aktivistin für Missbrauchsprävention und psychische Gesundheit
- Christy Turlington: Model und Aktivistin für Müttergesundheit
- Issa Rae: Schauspielerin, Autorin, Produzentin und aufstrebende Unternehmerin
- Lucy Liu: Schauspielerin, Regisseurin, Produzentin und bildende Künstlerin
- Ming Xi: internationale Supermodel und Schauspielerin
Der Kampagnenfilm, der von Matvey Fiks inszeniert wurde, enthält ein Remake des musikalischen Songs 'How Lovely to Be a Woman' aus dem Jahr 1963. Der Modefotograf Ned Rogers hat die Kampagnenbilder aufgenommen. Stuart Weitzman möchte mit dieser Initiative das Selbstbewusstsein von Frauen inspirieren und sie ermutigen, mutig zu sein.
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NEW YORK, NY / ACCESSWIRE / October 14, 2024 / Stuart Weitzman, part of Tapestry's house of brands, is committed to driving change on pressing global social issues. For 30 years, the brand has been celebrating the strength of women, seeking to inspire their confidence and empower them to be bold. And now, there's never been a more important time to stand strong as a woman.
In September, Stuart Weitzman launched the brand's Fall 2024 campaign and announced five new global ambassadors: Aly Raisman, Christy Turlington, Issa Rae, Lucy Liu and Ming Xi with the film, "How Lovely to Be a Woman". A celebration of modern womanhood, the campaign intends to capture the pleasures and pressures of simply being a woman in the world today. When faced with challenges and expectations, it is inspiring how women can time and time again choose to step into their confidence and stand strong. The new cast of brand ambassadors was especially chosen as they embody the breadth of this message in their own unique ways. They are multi-hyphenates who break the boundaries of traditional roles to exceed expectations and use their platforms for good:
Aly Raisman, The Athlete Advocate: The medal-winning gymnast, sports commentator and bestselling author is also a fierce advocate for abuse prevention, changing the discourse in the sport to champion self-love, mental health and body positivity.
Christy Turlington, The Model Maternal Health Activist: The iconic supermodel founded Every Mother Counts, a non-profit organization dedicated to making pregnancy and childbirth safe for every mother, everywhere, inspired by her own birth experience. A mother of two, she studied public health at Columbia University's Mailman School.
Issa Rae, The Modern Mogul: The Peabody Award-winning actor, writer and producer is also a mogul on the rise with businesses in the food, beverage, haircare, jewelry and entertainment industries. A red carpet style star, this marks her first global fashion campaign.
Lucy Liu, The Nonconforming Artist: The Emmy-nominated and SAG Award-winning actress, director, producer and mom is also a globally acclaimed visual artist. With a distinguished career spanning over three decades, she has been a pioneering force for AANHPI representation in Hollywood. Celebrated for her unique vision and boundless creativity, she continues to inspire with her untamed imagination.
Ming Xi, The Balancing Beauty: The international Chinese supermodel and actress breaks conventions as a mother of two young children with a prolific jet-setting career.
The film is directed by Matvey Fiks and features a remix of "How Lovely to Be a Woman" from the 1963 musical "Bye Bye Birdie." The images are shot by fashion photographer Ned Rogers, whose work has been featured in international Vogue editions, including Australia, China, Germany, Greece, Spain and the United Kingdom.
Learn more about the campaign here.
View additional multimedia and more ESG storytelling from Tapestry, Inc. on 3blmedia.com.
Contact Info:
Spokesperson: Tapestry, Inc.
Website: https://www.3blmedia.com/profiles/tapestry-inc
Email: info@3blmedia.com
SOURCE: Tapestry, Inc.
View the original press release on accesswire.com
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