Coach Presents "Holiday Is Where You Find It" A Holiday Campaign Championing The Importance Of Family And Optimism

Rhea-AI Summary

Coach announced its 2020 holiday campaign titled "Holiday Is Where You Find It", featuring global icons Jennifer Lopez and Michael B. Jordan, along with ambassadors like Kiko Mizuhara and Jeremy Lin. The campaign promotes positivity and family traditions during challenging times, showcased through short vignettes celebrating diverse celebrations. Coach introduces new products like the Beat Shoulder Bag and Hitch backpack. The brand emphasizes modern luxury and quality craftsmanship, available in approximately 55 countries.

Positive

• Strong brand representation with global icons such as Jennifer Lopez and Michael B. Jordan.
• Introduction of new products like the Beat Shoulder Bag and Hitch backpack, potentially boosting sales.

Negative

• None.

NEW YORK, Oct. 27, 2020 /PRNewswire/ -- Coach unveils "Holiday Is Where You Find It," its message for the 2020 holiday season, starring global faces of the house Jennifer Lopez and Michael B. Jordan with their families, as well as ambassadors Kiko Mizuhara, Jeremy Lin and Yang Zi and other members of the Coach Family.

Created during the unique events of 2020, the campaign spotlights Coach's belief in positivity, finding joy in the little things and seeking comfort in togetherness and familiar traditions. "Holiday Is Where You Find It" will be unveiled as a series of short vignettes and images in which the cast are seen celebrating traditions new and old. It underscores the message that holiday is a state-of-mind—no matter how you're celebrating this year. 

The campaign features "families" of the cast, including Jennifer Lopez's mother, Guadelupe Lopez, and children Emme and Max Muñiz. Jordan is photographed celebrating Kwanzaa with his parents Michael A. Jordan and Donna Jordan, brother Khalid Jordan and sister Jamila Jordan-Theus. Kiko Mizuhara appears alongside her sister, Yuka Mizuhara, while Jeremy Lin appears with his friend and trainer Josh Fan. It also features additional content with an extended Coach Family, including Camila Morrone, Megan Thee Stallion, Quincy, Yuna, and Ramla Ali.

To bring the campaign to life, Coach worked with a global family of creatives, including photographers and directors Ryan McGinley, Renell Medrano, Hao Zeng, Brad Ogbonna, Takako Noel, Yuaan, Fan Xin, DJ Furth, Zhangmeng, Jian LV and Christelle de Castro. 

"Holiday Is Where You Find It" will spotlight the house's Beat Shoulder Bag, inspired by the downtown attitude of New York, and its new Hitch backpack and belt bag for men.

Shop Coach Holiday here. 

ABOUT COACH
Coach is a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories.  Founded in 1941, Coach has a longstanding reputation built on quality craftsmanship and is defined by its confident New York style.  The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach.  Coach products are available in approximately 55 countries through its network of directly operated stores, travel retail shops and sales to wholesale customers and independent third party distributors, as well as through coach.com.

Coach is a Tapestry, Inc. brand.  Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

SOCIAL MEDIA: @Coach; #CoachHoliday; #CoachNY

CONTACT:
Brooke Hudson, Senior Manager, Global Brand Communications
212 594 1850 ext. 101639 / bhudson@coach.com 

Kate Mack, Senior Director, Global Celebrity and Influencer Relations
212 594 1850 ext. 101803 / kmack@coach.com

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SOURCE Coach, Inc.

FAQ

What is Coach's 2020 holiday campaign message?

Coach's 2020 holiday campaign message is "Holiday Is Where You Find It", focusing on family and positivity.

Who are the main faces of Coach's holiday campaign?

The main faces of Coach's holiday campaign include Jennifer Lopez and Michael B. Jordan.

What products are highlighted in Coach's holiday campaign?

The campaign highlights the Beat Shoulder Bag and the new Hitch backpack.

When was Coach's holiday campaign announced?

Coach's holiday campaign was announced on October 27, 2020.

What is TPR in relation to Coach?

TPR is the stock symbol for Tapestry, Inc., the parent company of Coach, listed on the New York Stock Exchange.