Coach Introduces Coach x Jennifer Lopez Collaboration With Special-Edition Hutton Bag
Coach has launched the Coach x Jennifer Lopez Hutton bag, marking the global superstar's first collaboration with the brand. This exclusive bag features refined calf leather and genuine snakeskin, designed under the vision of Creative Director Stuart Vevers. The design emphasizes authenticity and versatility, aligning with both Coach and Lopez's values. The collaboration includes social-first film vignettes showcasing Lopez's multifaceted talents.
The bag symbolizes modern luxury, crafted for a dynamic lifestyle.
- Launch of the Coach x Jennifer Lopez Hutton bag could enhance brand visibility and attract new customers.
- Collaboration with a high-profile celebrity like Jennifer Lopez may lead to increased sales and brand prestige.
- None.
NEW YORK, Oct. 1, 2020 /PRNewswire/ -- Coach introduces the Coach x Jennifer Lopez Hutton bag as part of the global superstar's first collaboration with the house. Designed with Creative Director Stuart Vevers and inspired by the values of authenticity and inclusivity that Coach and Lopez share, the bag reimagines the house's modern-day icon with Lopez's singular approach to style.
Crafted in refined calf leather and genuine snakeskin, the Coach x Jennifer Lopez Hutton bag is finished with a special hangtag and storypatch featuring the star's signature. Designed by a multi-hyphenate with multi-hyphenate lives in mind, the timeless, versatile bag is made for living on-the-go.
To launch the collaboration, Coach releases a series of social-first film vignettes and accompanying images that feature Lopez as the producer, the dancer, and the recording artist––spotlighting the multi-hyphenate she is, as well as the versatility of the bag's design.
"It was really fun to create something unique and special with Jennifer," said Vevers. "She brings her passion and style to everything she does and her approach to this design felt personal and authentic."
"Designing my first bag with Coach was a great experience," said Lopez. "I really wanted the Coach x Jennifer Lopez Hutton to feel like me. The colorblock leather and polished hardware details are really my style. It's a bag that makes me look pulled together and ready for anything, and I can't wait to share it with everyone."
Shop Coach x Jennifer Lopez here.
About Coach
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.
SOCIAL MEDIA: @Coach; #CoachNY #CoachxJLo
CONTACT:
Brooke Hudson, Senior Manager, Global Brand Communications
212 594 1850 ext. 101639 / bhudson@coach.com
Kate Mack, Senior Director, Global Celebrity and Influencer Relations
212 594 1850 ext. 101803 / kmack@coach.com
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SOURCE Coach, Inc.
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