Coach Announces Partnership With "More Than A Vote"

Rhea-AI Summary

Coach has announced a partnership with More Than A Vote, an organization led by LeBron James focused on combating voter suppression. This collaboration aims to mobilize resources to protect voting rights, particularly in communities of color. Coach’s CEO, Jide Zeitlin, emphasized the need to ensure equal access to voting as a foundation of democracy. The brand’s involvement signifies a commitment to addressing racial inequality while enhancing educational opportunities for Black and Latinx youth.

Positive

• Partnership with More Than A Vote enhances brand reputation and demonstrates social responsibility.
• Commitment to protecting voting rights may strengthen customer loyalty.
• Engagement in social issues aligns with modern consumer values, potentially increasing market share.

Negative

• None.

NEW YORK, June 23, 2020 /PRNewswire/ -- Coach today announces its partnership with More Than A Vote, a new voting rights organization led by LeBron James and a coalition of Black athletes and entertainers aimed at combating voter suppression and misinformation that disproportionately disenfranchises communities of color.

"The foundation of democracy is the right to vote," said Jide Zeitlin, Chairman and Chief Executive Officer of Tapestry, Inc. and Interim CEO of the Coach Brand. "America cannot resolve systemic racism and inequality without ending voter suppression. We are proud to partner with More Than A Vote and to work toward equal access to the ballot box for every single eligible American."

Coach is committed to mobilizing the full resources of the brand—from employees and collaborators to our network of stores—to help amplify MTAV's mission to energize, educate and protect voters in U.S. cities where voter suppression and misinformation are rampant. The partnership is one step in Coach's broader commitment to supporting nonprofits working at the forefront of addressing racial inequality, with a focus on protecting voting rights, public safety, and expanding education opportunities for Black and Latinx youth.

Brought together by a shared mission to drive positive change, Coach's partnership with More Than A Vote is grounded in the fashion house's values of inclusion, optimism and authenticity. Its support for the nonprofit will help connect influential figures to people of color and further amplify a shared message of equality, inclusivity and access to education.

"Coach is setting the pace by stepping up to the plate as a founding partner with More Than A Vote in the fight against voter suppression," said Addisu Demissie, Executive Director of More Than A Vote. "Our power lies in the strength of our collective voices. We're incredibly grateful to have Coach's voice from day one. Their generosity will pay dividends in our efforts to combat systematic attempts to limit access to the ballot box and strip Black citizens and other people of color of their constitutionally guaranteed right to vote."

About Coach
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is a Tapestry, Inc. brand.  Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

SOCIAL MEDIA: @Coach; #CoachNY

CONTACT:
Amanda Peña, Senior Director, Global PR & Brand Communications
212 594 1850 ext. 101854 / apena@coach.com 

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SOURCE Coach, Inc.

FAQ

What is Coach's partnership with More Than A Vote about?

Coach partnered with More Than A Vote to combat voter suppression and protect voting rights, focusing on communities of color.

Who is leading the More Than A Vote organization?

The More Than A Vote organization is led by LeBron James and a coalition of Black athletes and entertainers.

What are the goals of Coach's partnership with More Than A Vote?

The goals are to mobilize resources, educate voters, and ensure equal access to the ballot box.

Who is the CEO of Coach?

The CEO of Coach is Jide Zeitlin, who is also the Chairman of Tapestry, Inc.

What is the ticker symbol for Tapestry, Inc.?

Tapestry, Inc. is publicly listed on the New York Stock Exchange under the ticker symbol TPR.