Celebrating Teachers Across the Country
Tapestry, through its Coach brand, celebrated Teacher Appreciation Week by hosting pop-up shopping events for 1,500 teachers across four US cities: Miami, Chicago, New York, and San Jose. This initiative, done in collaboration with Soles4Souls, provided educators with complimentary styling sessions and products. Over 160 Coach store team members volunteered to assist in these events, adding a personalized touch with thank you notes and warm welcomes. Testimonials from participating teachers highlighted the emotional impact and gratitude felt due to the generosity of Coach’s efforts.
- Coach celebrated Teacher Appreciation Week, enhancing brand image and community engagement.
- 1,500 teachers received complimentary shopping experiences in Miami, Chicago, New York, and San Jose.
- Over 160 Coach store team members volunteered, demonstrating strong employee engagement and corporate culture.
- Positive testimonials from teachers may boost Coach's reputation and public goodwill.
- Collaboration with Soles4Souls added a charitable aspect to the initiative, reinforcing CSR efforts.
- The event incurred operational costs for Coach without direct revenue generation.
- Potential opportunity cost as store resources were diverted to the event instead of regular operations.
- Long-term impact on sales and profitability from these events remains unclear.
Coach surprises 1500 teachers in cities across the US with pop-up shopping experiences
NORTHAMPTON, MA / ACCESSWIRE / June 17, 2024 / Tapestry, Inc.
From Miami to Chicago, New York to San Jose, Tapestry is proud to celebrate teachers across the country with the help of Coach!
To recognize and reward the educators who inspire us every day, Coach teamed up again with Soles4Souls to surprise 1,500 teachers with shopping experiences last month as part of Teacher Appreciation Week. They created pop-up shops across four cities in the US, and over 160 Coach store team members volunteered to help the teachers ‘shop' and style various Coach product - all at no cost to them.
Beyond product, what made our Teacher Appreciation events extra special is the involvement of our Coach Cares field volunteers. From our spirit teams who welcomed guests with cheer and rounds of applause and Coach personal shoppers giving styling and functionality tips, to our checkout crew providing the educators with a shopping bag and personalized thank you notes - a little personal touch went a long way!
Following the Chicago event, one educator shared that, "When I arrived, I was overwhelmed by the welcome of the Coach personnel. Their demonstration of gratitude and generosity had me in tears. In my 24 years working as an educator for CPS [Chicago Public Schools], I have never felt so appreciated."
Testaments like these wouldn't be possible without the incredible people who make up hashtag#OurTapestry. Thank you to Coach and the store team volunteers who made the Teacher Appreciation Week events possible!
View additional multimedia and more ESG storytelling from Tapestry, Inc. on 3blmedia.com.
Contact Info:
Spokesperson: Tapestry, Inc.
Website: https://www.3blmedia.com/profiles/tapestry-inc
Email: info@3blmedia.com
SOURCE: Tapestry, Inc.
View the original press release on accesswire.com
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