Tri Pointe Homes Introduces New Community Twinleaf Townes Featuring Interior Designs by Acclaimed Designer Bobby Berk
Tri Pointe Homes (NYSE: TPH) announces Twinleaf Townes, a new 102-townhome community in Chapel Hill's Durham County section. The development features interior designs by celebrity designer Bobby Berk, offering six unique floorplans ranging from 2,098 to 2,317 square feet, with prices starting in the $400Ks.
Homebuyers can choose from 10 exclusive 'BB Edit' design collections. The townhomes will offer 3-4 bedrooms, 2-3 bathrooms, and 2-bay garages. Three model homes, personally curated by Berk, will open in March 2025. The community is strategically located near Research Triangle Park, major universities, and the Raleigh-Durham International Airport.
Tri Pointe Homes (NYSE: TPH) annuncia Twinleaf Townes, una nuova comunità di 102 townhome nella sezione della Contea di Durham a Chapel Hill. Lo sviluppo presenta design interni dello stilista celebrity Bobby Berk, offrendo sei piante uniche che vanno da 2.098 a 2.317 piedi quadrati, con prezzi a partire dai 400K.
I compratori possono scegliere tra 10 collezioni di design esclusive 'BB Edit'. Le townhome offriranno 3-4 camere da letto, 2-3 bagni e garage per 2 auto. Tre case modello, curate personalmente da Berk, apriranno a marzo 2025. La comunità è strategicamente situata vicino al Research Triangle Park, alle principali università e all'Aeroporto Internazionale di Raleigh-Durham.
Tri Pointe Homes (NYSE: TPH) anuncia Twinleaf Townes, una nueva comunidad de 102 casas adosadas en la sección del Condado de Durham en Chapel Hill. El desarrollo cuenta con diseños interiores del diseñador famoso Bobby Berk, ofreciendo seis planos de planta únicos que van de 2,098 a 2,317 pies cuadrados, con precios que comienzan alrededor de los 400K.
Los compradores de casas pueden elegir entre 10 colecciones de diseño exclusivas de 'BB Edit'. Las casas adosadas ofrecerán 3-4 dormitorios, 2-3 baños y garajes para 2 autos. Tres casas modelo, personalmente curadas por Berk, abrirán en marzo de 2025. La comunidad está estratégicamente ubicada cerca del Research Triangle Park, principales universidades y el Aeropuerto Internacional de Raleigh-Durham.
Tri Pointe Homes (NYSE: TPH)는 챕먼 힐의 더럼 카운티 섹션에 102채의 타운홈 커뮤니티인 Twinleaf Townes를 발표했습니다. 이 개발은 유명 디자이너 Bobby Berk의 인테리어 디자인을 특징으로 하며, 면적이 2,098에서 2,317제곱피트에 이르는 6개의 독특한 평면도를 제공합니다. 가격은 400K 달러대부터 시작합니다.
주택 구매자는 10개의 독점 'BB Edit' 디자인 컬렉션 중에서 선택할 수 있습니다. 타운홈은 3-4개의 침실, 2-3개의 욕실, 2개의 차고를 제공합니다. Berk가 개인적으로 큐레이션한 3개의 모델홈은 2025년 3월에 오픈할 예정입니다. 이 커뮤니티는 리서치 트라이앵글 파크, 주요 대학들, 그리고 롤리-더럼 국제공항 근처에 전략적으로 위치해 있습니다.
Tri Pointe Homes (NYSE: TPH) annonce Twinleaf Townes, une nouvelle communauté de 102 maisons de ville dans la section du comté de Durham à Chapel Hill. Le développement comprend des designs intérieurs du célèbre designer Bobby Berk, offrant six plans d'étage uniques allant de 2 098 à 2 317 pieds carrés, avec des prix commençant à 400K $.
Les acheteurs peuvent choisir parmi 10 collections de design exclusives 'BB Edit'. Les maisons de ville offriront de 3 à 4 chambres, de 2 à 3 salles de bain et des garages pour 2 voitures. Trois maisons modèles, spécialement choisies par Berk, ouvriront en mars 2025. La communauté est stratégiquement située près du Research Triangle Park, des grandes universités, et de l'aéroport international de Raleigh-Durham.
Tri Pointe Homes (NYSE: TPH) kündigt Twinleaf Townes an, eine neue Gemeinschaft mit 102 Stadthäusern im Durham County Bereich von Chapel Hill. Die Entwicklung umfasst Innendesigns des prominenten Designers Bobby Berk und bietet sechs einzigartige Grundrisse von 2.098 bis 2.317 Quadratfuß, mit Preisen, die bei 400K beginnen.
Hauskäufer können aus 10 exklusiven 'BB Edit' Designkollektionen wählen. Die Stadthäuser bieten 3-4 Schlafzimmer, 2-3 Badezimmer und Garagen für 2 Autos. Drei Musterhäuser, die persönlich von Berk kuratiert wurden, werden im März 2025 eröffnet. Die Gemeinschaft liegt strategisch günstig in der Nähe des Research Triangle Park, wichtiger Universitäten und des Raleigh-Durham International Airport.
- Launch of 102 new townhomes in the strategic Chapel Hill location
- Partnership with celebrity designer Bobby Berk adds premium value proposition
- Strategic location near major educational and business hubs
- Diverse offering with six floorplans and 10 design collections
- None.
Insights
The launch of Twinleaf Townes represents a strategic move in the luxury townhome segment, targeting the affluent Research Triangle market. With base pricing in the
The project's location near Research Triangle Park, major universities and RDU Airport positions it well for young professionals and academics - a key demographic in the region. The 2,098-2,317 square foot floorplans align with current market demands for spacious, premium townhomes. However, this launch comes amid challenging market conditions with elevated mortgage rates affecting affordability metrics.
While the Bobby Berk partnership may drive initial interest and differentiate the product, the fundamental value proposition will ultimately depend on price point competitiveness and execution. The development represents approximately
The Twinleaf Townes development demonstrates TPH's evolving approach to product differentiation in the competitive homebuilding space. The integration of designer-curated collections addresses the growing consumer demand for move-in-ready, professionally styled homes - a trend accelerated by social media and home improvement shows.
The six distinct floorplans with 10 design collections create an attractive value proposition, balancing standardization for operational efficiency with sufficient customization to appeal to design-conscious buyers. The project's density and product mix suggest careful land planning to optimize returns on the parcel.
The March 2025 model home opening timeline indicates TPH's confidence in maintaining construction schedules despite industry-wide supply chain and labor challenges. However, the premium positioning and reliance on design-focused marketing will test price elasticity in a market adjusting to higher borrowing costs.
First Bobby Berk-Designed Homes in the Triangle Feature Interiors Focused on Personal Style
"Working in collaboration with Tri Pointe Homes on Twinleaf Townes is incredibly rewarding given our shared desire to create innovative designs that speak to how people live in their homes," said Berk. "Your surroundings affect every aspect of your life, including your physical and mental well-being, and I was truly inspired by the beautiful surroundings in the Triangle, which influenced the designs to evoke peacefulness and serenity. My passion is creating spaces that are designed and organized in a way that nourishes one's spirit, and I can't wait for people to explore my designs as part of their homebuying journey with Tri Pointe Homes."
Located at the intersection of Interstate 40 and Farrington Road in
Building on a relationship with Berk that began in 2015 and expanded into a design collaboration in 2023, Twinleaf Townes gives Triangle homebuyers in-person access to Bobby Berk's integrated whole-home interior designs that create incredible living spaces. Tri Pointe Homes currently has 25 BB Edit neighborhoods across the
"At Tri Pointe Homes, we take immense pride in offering homebuyers exceptional design options to enhance their lives at every stage," said Bob Davenport, Division President of Tri Pointe Homes Raleigh. "Collaborating with Bobby Berk on Twinleaf Townes allows us to deliver innovative, personalized living spaces that resonate with our customers and community."
Homebuyers will also have access to Tri Pointe Homes' award-winning Design Studio, featuring its unique Style Finder quiz, a creative journey to guide homebuyers to their personal interior design preference. The BB Edit also includes the "Get the Look" shop, a library of Bobby Berk-selected home furnishings and furniture pieces that can be purchased separately to complete specific looks.
For more information or to join the early interest list, please visit
https://www.tripointehomes.com/nc/raleigh/twinleaf-townes/.
About Tri Pointe Homes® -
One of the largest homebuilders in the
About Bobby Berk
Emmy-winning Bobby Berk is a design expert and TV host known for his work transforming lives and living spaces on Netflix's Queer Eye. Bobby leads his eponymous multi-faceted brand, including comprehensive lifestyle destination BobbyBerk.com. His design firm has quickly become a leader in the home building industry, and in 2020, Architectural Digest crowned Bobby as one of the "most famous interior designers working today". Most recently, Bobby released his first book, Right at Home: How Good Design Is Good For The Mind, available now.
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SOURCE Tri Pointe Homes
FAQ
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