TOV, the First-Ever Jewish Advocacy ETF, Tops $100 Million in Assets Days After Launch
The JLens 500 Jewish Advocacy U.S. ETF (NYSE:TOV) has surpassed $100 million in assets within two weeks of its February 27, 2025 launch on the New York Stock Exchange. The fund, whose ticker 'TOV' means 'good' in Hebrew, aims to match U.S. Large Cap index fund performance while advancing Jewish advocacy in corporate settings.
The milestone was achieved partly through seed capital from several U.S. Jewish organizations and the ADL Foundation. TOV tracks the JLens 500 Jewish Advocacy U.S. Index, investing in America's 500 largest public companies, screening and scoring them based on Jewish values alignment. The fund employs an 'own and advocate' approach, engaging with management, boards, proxy voting, and shareholder advocacy.
The ETF's creation was prompted by the surge in antisemitism following October 7, 2023, particularly addressing BDS movement actions against corporations and workplace hostility toward Jewish employees. The fund is sponsored by JLens, a Registered Investment Advisor and ADL affiliate, with Empowered Funds serving as Fund Advisor.
Il JLens 500 Jewish Advocacy U.S. ETF (NYSE:TOV) ha superato 100 milioni di dollari in attivi entro due settimane dal suo lancio, avvenuto il 27 febbraio 2025, sulla Borsa di New York. Il fondo, il cui ticker 'TOV' significa 'buono' in ebraico, mira a eguagliare le performance dei fondi indicizzati delle grandi aziende statunitensi, promuovendo al contempo l'advocacy ebraica negli ambienti aziendali.
Questo traguardo è stato raggiunto anche grazie a capitali iniziali forniti da diverse organizzazioni ebraiche statunitensi e dalla Fondazione ADL. TOV segue l'andamento del JLens 500 Jewish Advocacy U.S. Index, investendo nelle 500 più grandi aziende pubbliche americane, selezionandole e valutandole in base all'allineamento con i valori ebraici. Il fondo adotta un approccio 'possiedi e promuovi', coinvolgendo la gestione, i consigli, il voto per delega e l'advocacy degli azionisti.
La creazione dell'ETF è stata stimolata dall'aumento dell'antisemitismo dopo il 7 ottobre 2023, affrontando in particolare le azioni del movimento BDS contro le aziende e l'ostilità nei luoghi di lavoro verso i dipendenti ebraici. Il fondo è sponsorizzato da JLens, un consulente per gli investimenti registrato e affiliato all'ADL, con Empowered Funds che funge da consulente del fondo.
El JLens 500 Jewish Advocacy U.S. ETF (NYSE:TOV) ha superado 100 millones de dólares en activos en las dos semanas posteriores a su lanzamiento el 27 de febrero de 2025 en la Bolsa de Nueva York. El fondo, cuyo ticker 'TOV' significa 'bueno' en hebreo, busca igualar el rendimiento de los fondos indexados de grandes capitalizaciones de EE. UU. mientras promueve la defensa judía en entornos corporativos.
Este hito se logró en parte gracias al capital inicial de varias organizaciones judías de EE. UU. y a la Fundación ADL. TOV sigue el JLens 500 Jewish Advocacy U.S. Index, invirtiendo en las 500 empresas públicas más grandes de América, filtrándolas y puntuándolas en función de su alineación con los valores judíos. El fondo emplea un enfoque de 'poseer y abogar', involucrándose con la gestión, los consejos, el voto por poder y la defensa de los accionistas.
La creación del ETF fue impulsada por el aumento del antisemitismo tras el 7 de octubre de 2023, abordando en particular las acciones del movimiento BDS contra las corporaciones y la hostilidad en el lugar de trabajo hacia los empleados judíos. El fondo es patrocinado por JLens, un asesor de inversiones registrado y afiliado a ADL, con Empowered Funds actuando como asesor del fondo.
JLens 500 Jewish Advocacy U.S. ETF (NYSE:TOV)는 2025년 2월 27일 뉴욕 증권 거래소에 출시된 이후 2주 만에 1억 달러 이상의 자산을 초과했습니다. 'TOV'라는 티커는 히브리어로 '좋다'는 뜻이며, 이 펀드는 미국 대형주 지수 펀드의 성과를 맞추면서 기업 환경에서 유대인 옹호를 증진하는 것을 목표로 하고 있습니다.
이 이정표는 여러 미국 유대인 단체와 ADL 재단의 초기 자본 덕분에 달성되었습니다. TOV는 JLens 500 Jewish Advocacy U.S. Index를 추적하며, 미국의 500개 대형 상장 기업에 투자하고 이들 기업을 유대인 가치와의 일치 여부에 따라 선별하고 평가합니다. 이 펀드는 '소유하고 옹호하라'는 접근 방식을 채택하여 경영진, 이사회, 위임 투표 및 주주 옹호에 참여합니다.
ETF의 설립은 2023년 10월 7일 이후 반유대주의가 급증함에 따라 촉발되었으며, 특히 기업에 대한 BDS 운동의 행동과 유대인 직원에 대한 직장 내 적대감을 다루고 있습니다. 이 펀드는 JLens에 의해 후원되며, JLens는 등록된 투자 자문사이자 ADL의 제휴사로, Empowered Funds가 펀드 자문 역할을 하고 있습니다.
Le JLens 500 Jewish Advocacy U.S. ETF (NYSE:TOV) a dépassé 100 millions de dollars d'actifs deux semaines après son lancement le 27 février 2025 sur le New York Stock Exchange. Le fonds, dont le ticker 'TOV' signifie 'bon' en hébreu, vise à égaler la performance des fonds indiciels des grandes capitalisations américaines tout en faisant avancer la défense des droits juifs dans les environnements d'entreprise.
Ce jalon a été atteint en partie grâce à un capital de départ provenant de plusieurs organisations juives américaines et de la Fondation ADL. TOV suit l'Indice JLens 500 Jewish Advocacy U.S., investissant dans les 500 plus grandes entreprises publiques américaines, les sélectionnant et les notant en fonction de leur alignement avec les valeurs juives. Le fonds adopte une approche 'posséder et défendre', s'engageant avec la direction, les conseils d'administration, le vote par procuration et la défense des actionnaires.
La création de l'ETF a été motivée par la montée de l'antisémitisme après le 7 octobre 2023, abordant en particulier les actions du mouvement BDS contre les entreprises et l'hostilité en milieu de travail envers les employés juifs. Le fonds est parrainé par JLens, un conseiller en investissements enregistré et affilié à l'ADL, avec Empowered Funds agissant en tant que conseiller du fonds.
Der JLens 500 Jewish Advocacy U.S. ETF (NYSE:TOV) hat innerhalb von zwei Wochen nach seinem Start am 27. Februar 2025 an der New Yorker Börse 100 Millionen Dollar an Vermögenswerten überschritten. Der Fonds, dessen Ticker 'TOV' auf Hebräisch 'gut' bedeutet, zielt darauf ab, die Performance von US-Indexfonds für große Unternehmen zu erreichen und gleichzeitig die jüdische Interessenvertretung in Unternehmensumfeldern voranzutreiben.
Dieser Meilenstein wurde teilweise durch Startkapital mehrerer US-jüdischer Organisationen und der ADL-Stiftung erreicht. TOV verfolgt den JLens 500 Jewish Advocacy U.S. Index und investiert in die 500 größten öffentlichen Unternehmen Amerikas, die anhand ihrer Übereinstimmung mit jüdischen Werten ausgewählt und bewertet werden. Der Fonds verfolgt einen Ansatz von 'Besitzen und Vertreten', indem er sich mit dem Management, den Vorständen, der Stimmabgabe durch Vollmachten und der Aktionärsvertretung beschäftigt.
Die Gründung des ETFs wurde durch den Anstieg des Antisemitismus nach dem 7. Oktober 2023 angestoßen, insbesondere durch die Aktionen der BDS-Bewegung gegen Unternehmen und die Feindseligkeit am Arbeitsplatz gegenüber jüdischen Mitarbeitern. Der Fonds wird von JLens gesponsert, einem registrierten Anlageberater und ADL-Partner, wobei Empowered Funds als Fondsberater fungiert.
- Rapid asset growth to $100M within two weeks of launch indicates strong investor demand
- Secured significant institutional backing through seed capital from multiple organizations
- Broad market exposure through tracking 500 largest U.S. public companies
- New fund with no established track record
- Performance metrics not yet available to evaluate against stated benchmark objectives
Insights
The rapid accumulation of
TOV's investment strategy merges large-cap market exposure with values-based advocacy, positioning it in both the mainstream index fund space and the growing ESG/values-based investing segment. By tracking the 500 largest U.S. companies while applying Jewish values-based screening, the fund offers a differentiated approach to large-cap investing.
The seed capital from established organizations like the ADL Foundation provided important initial liquidity, addressing the common chicken-and-egg problem new ETFs face. This institutional backing likely enhanced early credibility among retail and institutional investors alike.
From a business perspective, reaching the
This success demonstrates market appetite for investment products that combine mainstream market exposure with targeted advocacy mechanisms, potentially signaling opportunities for similar products in adjacent spaces.
Rapid Growth of New ETF Signals Strong Investor Interest in Shareholder Advocacy Tools Designed to Combat Antisemitism and Hate
TOV achieved the
The Fund was sponsored by JLens, a Registered Investment Advisor (RIA) and affiliate of ADL (the Anti-Defamation League), to offer investors a way to align their financial goals with Jewish values, while investing in America's largest companies. TOV tracks the JLens 500 Jewish Advocacy
“The dramatic growth of TOV’s assets to
The creation of TOV was inspired by the need for non-traditional tools to combat the dramatic spike in antisemitism following the Hamas attack on
Ari Hoffnung, Managing Director of JLens, the RIA and non-profit organization serving as the ETF’s sponsor, noted, “We are deeply grateful for the tremendous show of support for TOV. Our ‘own and advocate’ approach resonates with those who recognize that we can have the greatest impact by engaging directly with companies and encouraging them to champion values that benefit both the Jewish community and society at large.”
Empowered Funds (dba ETF Architect, LLC) is the Fund Advisor. For more information about the JLens 500 Jewish Advocacy
About TOV ETF
The JLens 500 Jewish Advocacy
About ADL
ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all. More at www.adl.org.
About JLens
Founded in 2012, JLens is a 501(c)(3) nonprofit and Registered Investment Advisor that empowers investors to align their capital with Jewish values and advocates for Jewish communal priorities in the corporate arena. JLens’ Jewish Investor Network is composed of over 30 Jewish institutions, representing
The fund's investment objectives, risks, charges and expenses must be considered carefully before investing. The Prospectus and SAI contains this and other important information about the investment company, and it may be obtained by calling (215) 330-4476. Read it carefully before investing.
ADL and JLens are affiliated nonprofit organizations. Neither organization's staff receive direct or indirect compensation for referrals or purchases of TOV ETF or any other investment products. This communication is informational and does not constitute a securities offer.
Investing involves risk. Principal loss is possible. The Index considers JLens’ Jewish Value Pillars in its index methodology and may exclude otherwise profitable investments in companies which have been identified as being in conflict with JLens’ Jewish Value Pillars. The Fund is not actively managed, and the Adviser will not sell any investments due to current or projected underperformance of the securities, industries or sector in which it invests, unless the investment is removed from the Index, sold in connection with a rebalancing of the Index as addressed in the Index methodology, or sold to comply with the Fund’s investment limitations.
Large-Capitalization Companies Risk: Large- capitalization companies may trail the returns of the overall stock market. Large capitalization stocks tend to go through cycles of doing better – or worse – than the stock market in general. These periods have, in the past, lasted for as long as several years. When large capitalization companies are out of favor, these securities may lose value or may not appreciate in line with the overall market. In addition, large capitalization companies may be unable to respond quickly to new competitive challenges, such as changes in technology or consumer tastes, and also may not be able to attain the high growth rate of successful small companies, especially during extended periods of economic expansion.
Jewish Values Investing Risk: The Index considers JLens’ Jewish Value Pillars.
The JLens 500 Jewish Advocacy
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ADL
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Source: JLens
FAQ
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