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Toll Brothers Opens New Model Home at its Beckham Place at Morningside Community in Atlanta

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Toll Brothers (NYSE:TOL), a leading luxury home builder, has officially opened a model home at Beckham Place at Morningside, a new community of luxury townhomes in Atlanta, Georgia. The community features 60 townhomes with rooftop terraces, with prices starting in the low $700,000s. The townhomes range from 1,768 to over 2,044 square feet and include 3-4 bedrooms, 3.5 baths, and 2-car garages. Located in the sought-after Morningside-Lenox Park neighborhood, the community is close to popular sites like the Atlanta Beltline and Piedmont Park. Onsite amenities include a swimming pool, pavilion, and fire pit. The model home and sales center are now open for tours.

Positive
  • Opening of a new model home in a high-demand neighborhood signals growth and attractiveness.
  • 60 new luxury townhomes with modern, high-end designs.
  • Home prices start in the low $700,000s, potentially attracting affluent buyers.
  • Proximity to key Atlanta landmarks like Piedmont Park and the Atlanta Beltline.
  • Onsite resort-style amenities such as a swimming pool, pavilion, and fire pit.
  • Strategic location in Morningside-Lenox Park, a well-known and desirable area.
Negative
  • High starting prices may limit the buyer pool to affluent customers only.
  • supply of only 60 townhomes may not meet high demand, leading to potential buyer dissatisfaction.
  • The focus on luxury could alienate potential buyers looking for more affordable options.

Modern luxury community near Midtown and Piedmont Park features stunning architectural and interior design

ATLANTA, June 13, 2024 (GLOBE NEWSWIRE) -- Toll Brothers, Inc. (NYSE:TOL), the nation’s leading builder of luxury homes, announced its stunning new model home is now open at Beckham Place at Morningside, a community of luxury townhomes in Atlanta, Georgia. Beckham Place at Morningside offers 60 new construction townhomes, each with rooftop terrace views. Home prices start in the low $700,000s. The Toll Brothers Sales Center and model home are open and available for tours at 1770 Beckham Place in Northeast Atlanta.

The thoughtfully crafted Beckham Place at Morningside model home features innovative architecture and stunning interiors, showcasing the perfect blend of luxury and contemporary design. Toll Brothers offers new four-story luxury townhomes at Beckham Place at Morningside, with 3 to 4 bedrooms, 3.5 baths, 2-car garages, and rooftop terraces. The modern home designs range from 1,768 to over 2,044 square feet of luxury living space. 

Beckham Place at Morningside is ideally situated in Atlanta’s established Morningside-Lenox Park neighborhood, just steps away from the Atlanta Beltline, Piedmont Park, the historic neighborhoods of Ansley Park and Virginia Highlands, and within easy walking distance to a variety of local shops and restaurants.  Onsite resort-style amenities including a community swimming pool, pavilion, and fire pit.

“With its luxury home designs and location within one of Atlanta’s most coveted walkable in-town neighborhoods, Beckham Place at Morningside truly provides home buyers with the best of what Atlanta has to offer,” said Eric White, Division President of Toll Brothers in Atlanta. “Morningside is one of Atlanta’s most desirable neighborhoods, and the supply of new residential construction here is limited. We look forward to welcoming home buyers to Beckham Place so they can see for themselves the exceptional lifestyle our new home community offers.” 

For more information on Beckham Place at Morningside and to schedule an appointment to tour the new Toll Brothers model home, call 855-229-5676, or visit TollBrothers.com/GA.

Beckham Place at Morningside by Toll Brothers

About Toll Brothers
Toll Brothers, Inc., a Fortune 500 Company, is the nation's leading builder of luxury homes. The Company was founded 57 years ago in 1967 and became a public company in 1986. Its common stock is listed on the New York Stock Exchange under the symbol “TOL.” The Company serves first-time, move-up, empty-nester, active-adult, and second-home buyers, as well as urban and suburban renters. Toll Brothers builds in over 60 markets in 24 states: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and Washington, as well as in the District of Columbia. The Company operates its own architectural, engineering, mortgage, title, land development, smart home technology, and landscape subsidiaries. The Company also develops master-planned and golf course communities and operates its own lumber distribution, house component assembly, and manufacturing operations.    

In 2024, Toll Brothers marked 10 years in a row being named to the Fortune World's Most Admired Companies™ list. Toll Brothers has also been named Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year from Professional Builder magazine. For more information visit TollBrothers.com.

From Fortune, ©2024 Fortune Media IP Limited. All rights reserved. Used under license.

Contact: Andrea Meck | Toll Brothers, Director, Public Relations & Social Media | 215-938-8169 | ameck@tollbrothers.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6cb2ae8f-9050-4908-9efb-9467c1e565d1

Sent by Toll Brothers via Regional Globe Newswire (TOLL-REG)


FAQ

What is the starting price for homes at Beckham Place at Morningside?

Home prices start in the low $700,000s.

How many townhomes are available at Beckham Place at Morningside?

There are 60 new construction townhomes available.

What are the features of the townhomes at Beckham Place at Morningside?

The townhomes feature 3-4 bedrooms, 3.5 baths, 2-car garages, and rooftop terraces.

Where is Beckham Place at Morningside located?

It is located in the Morningside-Lenox Park neighborhood in Northeast Atlanta.

What amenities are available at Beckham Place at Morningside?

Amenities include a community swimming pool, pavilion, and fire pit.

Toll Brothers, Inc.

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