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Toll Brothers Announces New Luxury Home Community Opening This Weekend in Palm Springs, California

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Toll Brothers (NYSE:TOL) announced the opening of Nola at Escena, a new luxury home community in Palm Springs, California, launching sales on December 7, 2024. The exclusive neighborhood will feature 40 single-story homes ranging from 2,200 to 2,400+ square feet, priced from $1.3 million.

Located within the gated Escena golf community, homes will offer 2-3 bedrooms, 2-3 bathrooms, and a 2-car garage with pool. Residents will have access to the public Escena Golf Club and Escena Lounge & Grill, along with proximity to retail, dining, parks, hiking trails, and Palm Springs International Airport.

Toll Brothers (NYSE:TOL) ha annunciato l'apertura di Nola at Escena, una nuova comunità di case di lusso a Palm Springs, California, con inizio delle vendite il 7 dicembre 2024. Il quartiere esclusivo presenterà 40 case unifamiliari di un piano, con metrature comprese tra 2.200 e oltre 2.400 piedi quadrati, a partire da 1,3 milioni di dollari.

Situate all'interno della comunità golfistica recintata di Escena, le abitazioni offriranno 2-3 camere da letto, 2-3 bagni e un garage per 2 auto con piscina. I residenti avranno accesso al pubblico Escena Golf Club e a Escena Lounge & Grill, oltre alla vicinanza a negozi, ristoranti, parchi, sentieri per escursioni e all'aeroporto internazionale di Palm Springs.

Toll Brothers (NYSE:TOL) anunció la apertura de Nola at Escena, una nueva comunidad de casas de lujo en Palm Springs, California, con el inicio de las ventas el 7 de diciembre de 2024. El vecindario exclusivo contará con 40 casas unifamiliares de una sola planta, con superficies que van de 2,200 a más de 2,400 pies cuadrados, con precios a partir de 1.3 millones de dólares.

Ubicadas dentro de la comunidad de golf cerrada de Escena, las casas ofrecerán de 2 a 3 dormitorios, de 2 a 3 baños y un garaje para 2 autos con piscina. Los residentes tendrán acceso al Escena Golf Club público y al Escena Lounge & Grill, además de estar cerca de tiendas, restaurantes, parques, senderos para caminatas y el Aeropuerto Internacional de Palm Springs.

톨 브라더스 (NYSE:TOL)는 캘리포니아 팜 스프링스에 새로 열린 고급 주택 단지 Nola at Escena의 개장을 발표하며, 판매는 2024년 12월 7일에 시작됩니다. 이 독점적인 동네는 2,200~2,400+ 제곱피트 크기의 단층 단독 주택 40채로 구성되며, 가격은 130만 달러부터 시작합니다.

에스세나 골프 커뮤니티 내에 위치한 이 주택들은 2~3개의 침실, 2~3개의 욕실, 수영장이 있는 2대 차고를 제공합니다. 주민들은 공공 에스세나 골프 클럽 및 에스세나 라운지 & 그릴에 접근할 수 있으며, 소매점, 식당, 공원, 하이킹 트레일, 팜 스프링스 국제공항과 가까운 위치에 있습니다.

Toll Brothers (NYSE:TOL) a annoncé l'ouverture de Nola at Escena, une nouvelle communauté de maisons de luxe à Palm Springs, Californie, dont les ventes commenceront le 7 décembre 2024. Le quartier exclusif comprendra 40 maisons unifamiliales de plain-pied, allant de 2 200 à plus de 2 400 pieds carrés, à partir de 1,3 million de dollars.

Situées au sein de la communauté de golf sécurisée d'Escena, les maisons offriront de 2 à 3 chambres, de 2 à 3 salles de bains et un garage pour 2 voitures avec piscine. Les résidents auront accès au public Escena Golf Club et à l'Escena Lounge & Grill, ainsi qu'une proximité avec des commerces, des restaurants, des parcs, des sentiers de randonnée et l'aéroport international de Palm Springs.

Toll Brothers (NYSE:TOL) hat die Eröffnung von Nola at Escena angekündigt, einer neuen Luxuswohnanlage in Palm Springs, Kalifornien, deren Verkauf am 7. Dezember 2024 beginnt. Die exklusive Nachbarschaft wird 40 einstöckige Einfamilienhäuser mit einer Fläche von 2.200 bis über 2.400 Quadratfuß umfassen, die ab 1,3 Millionen Dollar angeboten werden.

Die Häuser befinden sich in der bewachten Golf-Community Escena und bieten 2-3 Schlafzimmer, 2-3 Badezimmer sowie eine Garage für 2 Autos mit Pool. Die Bewohner haben Zugang zum öffentlichen Escena Golf Club und zum Escena Lounge & Grill, sowie eine günstige Lage zu Einzelhandelsgeschäften, Restaurants, Parks, Wanderwegen und dem internationalen Flughafen von Palm Springs.

Positive
  • Launch of premium-priced luxury homes starting at $1.3 million
  • Strategic location in high-demand Palm Springs area
  • Exclusive development to 40 units, suggesting strong pricing power
  • Integration with existing golf club amenities enhancing property value
Negative
  • None.

Insights

This new luxury community launch in Palm Springs represents a strategic expansion in a high-demand market. The $1.3 million starting price point positions these homes in the premium segment, targeting affluent buyers in a desirable location. With only 40 homes planned, the inventory creates exclusivity and potential pricing power.

The community's location within a gated golf development and proximity to Palm Springs amenities enhances its market appeal. The focus on single-story designs ranging from 2,200 to 2,400+ square feet aligns with current luxury market preferences, particularly among empty-nesters and second-home buyers. The timing of this launch coincides with continued strong demand for luxury homes in resort destinations.

The development's architectural features and customization options through the Design Studio demonstrate Toll Brothers' premium positioning strategy. The modern open-concept designs with contemporary, international and mid-century exteriors cater to the sophisticated Palm Springs aesthetic, while the inclusion of pools and golf amenities reinforces the luxury resort lifestyle proposition.

The project's small scale of 40 units suggests efficient capital deployment while maintaining pricing discipline. This controlled inventory approach typically supports margin protection and helps maintain the premium positioning of the Toll Brothers brand in the luxury segment.

PALM SPRINGS, Calif., Dec. 04, 2024 (GLOBE NEWSWIRE) -- Toll Brothers, Inc. (NYSE:TOL), the nation’s leading builder of luxury homes, today announced its newest community, Nola at Escena, will open for sale this Saturday, December 7, 2024. This exclusive Toll Brothers neighborhood of only 40 homes will offer the rare opportunity to own a new luxury home in the heart of a modern desert oasis in Palm Springs, California. The community is located at 1323 Celadon Street in Palm Springs.

Located within the gated Escena golf community, Nola at Escena will feature three single-story home designs ranging from 2,200 to 2,400+ square feet. These innovative homes will offer 2 to 3 bedrooms, 2 to 3 bathrooms, an attached 2-car garage, and a pool. Each home will be built with the outstanding quality, craftsmanship, and value for which Toll Brothers is known. Residents will enjoy year-round resort-style living with modern open-concept designs and sophisticated architecture, including contemporary, international, and mid-century exteriors.

Home buyers will experience one-stop shopping at the Toll Brothers Design Studio. The state-of-the-art Design Studio allows home buyers to choose from a wide array of selections to personalize their dream home with the assistance of Toll Brothers professional Design Consultants.

Nola at Escena by Toll Brothers

“We are excited to be a part of the Escena community and to continue building in this highly desirable area,” said Brad Hare, Division President of Toll Brothers in Southern California. “Nola at Escena will offer residents the best in luxury living with exceptional home designs and resort-style golf amenities in a prime location in Palm Springs.”

Situated near high-end retail, dining, parks, hiking trails, and the Palm Springs International Airport, Nola at Escena provides convenient access to everything Palm Springs has to offer. The public Escena Golf Club and Escena Lounge & Grill are just beyond the community gates, offering perfect opportunities for homeowners to play, dine, and entertain.

Toll Brothers homes in Nola at Escena will be priced from $1.3 million. For more information on Toll Brothers communities in the area and to join the interest list for Nola at Escena, call (866) 232-1631 or visit TollBrothers.com/CA.

About Toll Brothers

Toll Brothers, Inc., a Fortune 500 Company, is the nation’s leading builder of luxury homes. The Company was founded 57 years ago in 1967 and became a public company in 1986. Its common stock is listed on the New York Stock Exchange under the symbol “TOL.” The Company serves first-time, move-up, empty-nester, active-adult, and second-home buyers, as well as urban and suburban renters. Toll Brothers builds in over 60 markets in 24 states: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Indiana, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and Washington, as well as in the District of Columbia. The Company operates its own architectural, engineering, mortgage, title, land development, smart home technology, and landscape subsidiaries. The Company also develops master-planned and golf course communities as well as operates its own lumber distribution, house component assembly, and manufacturing operations.

In 2024, Toll Brothers marked 10 years in a row being named to the Fortune World’s Most Admired Companies™ list and the Company’s Chairman and CEO Douglas C. Yearley, Jr. was named one of 25 Top CEOs by Barron’s magazine. Toll Brothers has also been named Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year from Professional Builder magazine. For more information visit TollBrothers.com.

From Fortune, ©2024 Fortune Media IP Limited. All rights reserved. Used under license.

Contact: Andrea Meck | Toll Brothers, Director, Public Relations & Social Media | 215-938-8169 | ameck@tollbrothers.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0739dd8f-45e2-42ce-88df-790540d830b5

Sent by Toll Brothers via Regional Globe Newswire (TOLL-REG)


FAQ

When will Toll Brothers (TOL) open Nola at Escena in Palm Springs?

Toll Brothers will open Nola at Escena for sale on Saturday, December 7, 2024, in Palm Springs, California.

What is the starting price for homes at Toll Brothers' Nola at Escena?

Homes at Nola at Escena will be priced from $1.3 million.

How many homes will Toll Brothers (TOL) build at Nola at Escena?

Toll Brothers will build 40 homes at the Nola at Escena community in Palm Springs.

What are the home sizes at Toll Brothers' Nola at Escena development?

The homes at Nola at Escena will range from 2,200 to 2,400+ square feet, featuring 2-3 bedrooms and 2-3 bathrooms.

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