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Toll Brothers Announces New Luxury Home Community Coming Soon to South Reno, Nevada

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Toll Brothers (NYSE:TOL) announced its newest luxury home community, Ascente, coming to South Reno, Nevada in spring 2025. The development will feature three collections of single-family homes ranging from 2,600 to 6,300+ square feet, with prices starting at $1.1 million.

The community, located near Mount Rose Highway, will offer homes with mountain views of Mount Rose and the Sierra Nevada range. Buyers will have access to the Toll Brothers Design Studio for personalization options. The development includes trails for walking, hiking, and biking, with proximity to Washoe County School District schools and local amenities.

Construction of the Sales Center and model homes is currently underway, with sales launching in spring 2025.

Toll Brothers (NYSE:TOL) ha annunciato la sua nuova comunità di case di lusso, Ascente, che sorgerà a South Reno, Nevada, nella primavera del 2025. Il progetto comprenderà tre collezioni di case unifamiliari che variano da 2.600 a oltre 6.300 piedi quadrati, con prezzi a partire da 1,1 milioni di dollari.

La comunità, situata vicino alla Mount Rose Highway, offrirà case con vista sulle montagne del Mount Rose e sulla catena della Sierra Nevada. Gli acquirenti avranno accesso allo studio di design di Toll Brothers per opzioni di personalizzazione. Lo sviluppo include sentieri per passeggiate, escursioni e ciclismo, con vicinanza alle scuole del Washoe County School District e alle comodità locali.

La costruzione del centro vendite e delle case modello è attualmente in corso, con le vendite che partiranno nella primavera del 2025.

Toll Brothers (NYSE:TOL) anunció su nueva comunidad de casas de lujo, Ascente, que llegará a South Reno, Nevada, en la primavera de 2025. El desarrollo contará con tres colecciones de casas unifamiliares que van de 2,600 a más de 6,300 pies cuadrados, con precios que comienzan en $1.1 millones.

La comunidad, ubicada cerca de la Mount Rose Highway, ofrecerá casas con vistas a las montañas del Mount Rose y la cadena Sierra Nevada. Los compradores tendrán acceso al estudio de diseño de Toll Brothers para opciones de personalización. El desarrollo incluye senderos para caminar, hacer senderismo y andar en bicicleta, además de estar cerca de las escuelas del distrito escolar del condado de Washoe y comodidades locales.

La construcción del centro de ventas y las casas modelo está actualmente en curso, con ventas que comenzarán en la primavera de 2025.

Toll Brothers (NYSE:TOL)는 2025년 봄, 네바다주 사우스 레노에 새로운 고급 주택 커뮤니티인 Ascente를 발표했습니다. 이 개발 프로젝트는 2,600~6,300평방피트에 이르는 세 가지 단독 주택 컬렉션을 포함하며, 가격은 110만 달러부터 시작됩니다.

미국 로즈 하이웨이 근처에 위치한 이 커뮤니티는 미국 로즈와 시에라 네바다 산맥의 산뷰를 제공합니다. 구매자들은 개인화 옵션을 위해 Toll Brothers 디자인 스튜디오에 접근할 수 있습니다. 개발 지역에는 걷기, 하이킹 및 자전거 타기를 위한 산책로가 포함되어 있으며, 워쇼 카운티 교육구의 학교와 지역 편의 시설과 가깝습니다.

현재 판매 센터 및 모델 주택의 건설이 진행 중이며, 2025년 봄에 판매가 시작될 예정입니다.

Toll Brothers (NYSE:TOL) a annoncé sa nouvelle communauté de maisons de luxe, Ascente, qui sera lancée à South Reno, Nevada, au printemps 2025. Le développement comprendra trois collections de maisons unifamiliales allant de 2 600 à plus de 6 300 pieds carrés, avec des prix à partir de 1,1 million de dollars.

La communauté, située près de la Mount Rose Highway, offrira des maisons avec vue sur la montagne du Mount Rose et la chaîne de la Sierra Nevada. Les acheteurs auront accès au Studio de Design Toll Brothers pour des options de personnalisation. Le développement comprend des sentiers pour la marche, les randonnées et le vélo, tout en étant proche des écoles du district scolaire du comté de Washoe et des commodités locales.

La construction du centre de vente et des maisons modèles est actuellement en cours, avec le lancement des ventes prévu au printemps 2025.

Toll Brothers (NYSE:TOL) hat seine neueste Luxuswohnanlage, Ascente, angekündigt, die im Frühjahr 2025 in South Reno, Nevada, eröffnet wird. Die Entwicklung umfasst drei Kollektionen von Einfamilienhäusern mit Größen von 2.600 bis über 6.300 Quadratfuß, wobei die Preise bei 1,1 Millionen Dollar beginnen.

Die Gemeinde, die in der Nähe der Mount Rose Highway liegt, bietet Häuser mit Blick auf die Berge des Mount Rose und die Sierra Nevada. Käufer haben Zugang zum Toll Brothers Design Studio für Personalisierungsoptionen. Die Entwicklung umfasst Wander- und Radwege und liegt in der Nähe der Schulen des Washoe County School District sowie lokaler Annehmlichkeiten.

Der Bau des Verkaufszentrums und der Musterhäuser ist derzeit im Gange, mit Verkaufsstart im Frühjahr 2025.

Positive
  • New luxury home development with premium pricing starting at $1.1 million
  • Large home sizes ranging from 2,600 to 6,300+ square feet
  • Strategic location with mountain views and access to outdoor amenities
  • Proximity to quality schools and local conveniences
Negative
  • None.

Insights

This new luxury development in South Reno marks a calculated expansion by Toll Brothers in a market experiencing significant demographic shifts. The starting price point of $1.1 million positions this project strategically in the high-end segment, while the substantial size range of 2,600 to 6,300+ square feet caters to various luxury buyer preferences.

The timing of this announcement is particularly noteworthy given the current real estate market dynamics. Reno has emerged as a growing destination for affluent buyers seeking tax advantages and lifestyle benefits, especially those relocating from California. The project's location near Mount Rose, offering mountain views and outdoor amenities, directly addresses the premium segment's increasing preference for lifestyle-oriented communities.

For investors, this development represents Toll Brothers' continued execution of its luxury-focused strategy. The company's emphasis on high-end markets typically yields stronger margins compared to entry-level housing. The Design Studio concept, allowing extensive customization, historically has proven to be a significant revenue driver through upgrade options and premium features.

While this single community won't materially impact Toll Brothers' overall financial performance given the company's size, it demonstrates their ability to identify and capitalize on emerging luxury markets. The spring 2025 sales timeline suggests confidence in sustained demand for premium housing despite broader market uncertainties.

RENO, Nev., Jan. 22, 2025 (GLOBE NEWSWIRE) -- Toll Brothers, Inc. (NYSE:TOL), the nation’s leading builder of luxury homes, today announced its newest community, Ascente by Toll Brothers, is coming soon to Fawn Lane near Mount Rose Highway in South Reno, Nevada. Construction of the Sales Center and model homes is currently underway, and sales will begin in spring 2025.

Ascente by Toll Brothers is a sophisticated new home community in South Reno with breathtaking mountain views. The community will offer three distinct collections of luxurious single-family homes priced from $1.1 million. Homes will range from 2,600 to 6,300+ square feet with exceptional included features, an array of personalization options, and architecture inspired by the area’s rugged beauty. Each home will be built with the outstanding quality, craftsmanship, and value for which Toll Brothers is known.

Home buyers will experience one-stop shopping at the Toll Brothers Design Studio. The state-of-the-art Design Studio allows home buyers to choose from a wide array of selections to personalize their dream home with the assistance of Toll Brothers professional Design Consultants.

Ascente by Toll Brothers

“Our new Ascente community will offer residents the unique opportunity to live amidst nature with stunning views of Mount Rose and the Sierra Nevada range,” said Donna O’Connell, Division President of Toll Brothers in Reno. “We are thrilled to introduce our exciting new architectural designs to home buyers in this area. With exceptional included features, expansive living spaces, and unrivaled personalization options, this community will redefine luxury living in South Reno.”

Residents will enjoy trails for walking, hiking and biking, with direct access to the surrounding natural beauty. The community’s location offers proximity to top schools of the Washoe County School District, plus convenient shopping, dining, and entertainment nearby.

For more information and to join the interest list for Ascente by Toll Brothers, prospective home buyers can call (855) 400-8655 or visit TollBrothers.com/Reno.

About Toll Brothers 
Toll Brothers, Inc., a Fortune 500 Company, is the nation’s leading builder of luxury homes. The Company was founded 58 years ago in 1967 and became a public company in 1986. Its common stock is listed on the New York Stock Exchange under the symbol “TOL.” The Company serves first-time, move-up, empty-nester, active-adult, and second-home buyers, as well as urban and suburban renters. Toll Brothers builds in over 60 markets in 24 states: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Indiana, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and Washington, as well as in the District of Columbia. The Company operates its own architectural, engineering, mortgage, title, land development, smart home technology, and landscape subsidiaries. The Company also develops master-planned and golf course communities as well as operates its own lumber distribution, house component assembly, and manufacturing operations. 

In 2024, Toll Brothers marked 10 years in a row being named to the Fortune World’s Most Admired Companies™ list and the Company’s Chairman and CEO Douglas C. Yearley, Jr. was named one of 25 Top CEOs by Barron’s magazine. Toll Brothers has also been named Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year from Professional Builder magazine. For more information visit TollBrothers.com

From Fortune, ©2024 Fortune Media IP Limited. All rights reserved. Used under license.

Contact: Andrea Meck | Toll Brothers, Senior Director, Public Relations & Social Media | 215-938-8169 | ameck@tollbrothers.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3e0060ca-8e55-453a-947a-31c0e935fe03

Sent by Toll Brothers via Regional Globe Newswire (TOLL-REG)


FAQ

When will Toll Brothers (TOL) begin sales at the new Ascente community in Reno?

Sales at Ascente by Toll Brothers will begin in spring 2025.

What is the starting price for homes in TOL's new Ascente community?

Homes in the Ascente community will start at $1.1 million.

What is the size range of homes in TOL's Ascente development?

Homes will range from 2,600 to 6,300+ square feet.

Where is TOL's new Ascente community located in Reno?

Ascente is located on Fawn Lane near Mount Rose Highway in South Reno, Nevada.

What amenities will be available at TOL's Ascente community in Reno?

The community will feature trails for walking, hiking, and biking, with views of Mount Rose and the Sierra Nevada range, plus access to nearby shopping, dining, and entertainment.

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