TAAT® to be Sold in All 34 Texas Buc-ee’s Stores by Monday September 12

Rhea-AI Summary

TAAT Global Alternatives Inc. (OTCQX: TOBAF) has announced that its flagship product, TAAT, will be available in all 34 Buc-ee’s locations across Texas starting September 12, 2022. This strategic placement aims to leverage Buc-ee’s as an ‘Anchor Account’ to increase brand awareness among Texas’s adult smokers. Buc-ee’s locations attract a diverse customer base, and the partnership is expected to enhance TAAT's market presence in a state with approximately 28,000 tobacco retailers.

Positive

• TAAT will be available in all 34 Buc-ee’s locations, tapping into a significant customer base.
• Buc-ee’s serves as an 'Anchor Account' for TAAT, aiming to enhance brand visibility.
• Strategic partnership aligns with the company's goal to accelerate commercialization efforts in Texas.

Negative

• None.

The Company confirms TAAT® Original, Smooth, and Menthol will be sold in all 34 Texas Buc-ee’s locations by Monday, September 12, 2022. Buc-ee’s will be the Company’s “Anchor Account” in Texas

LAS VEGAS and VANCOUVER, British Columbia, Sept. 07, 2022 (GLOBE NEWSWIRE) -- TAAT® GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT®”) is pleased to announce that its flagship product TAAT® will be sold in all 34 Buc-ee’s locations in the state of Texas by Monday, September 12, 2022, as part of the upcoming rollout of TAAT® across the state (population 29.5 million¹, adult smoking incidence rate of 14.7%²). In a press release dated September 2, 2022, TAAT® announced its relationship with Buc-ee’s, a regional chain of 43 gas stations and travel centres in seven Southern U.S. states. With this placement, the initial footprint of TAAT® in the Buc-ee’s chain will cover approximately 80% of all Buc-ee’s locations, including the New Braunfels, TX storefront that holds the world record for the largest convenience store at 66,335 square feet in size³.

The Company believes that Buc-ee’s will act as an “Anchor Account” for the state of Texas where it plans to accelerate commercialization efforts for TAAT®. Buc-ee’s attracts tourists and motorists passing through Texas, along with steady patronage from a loyal base of local customers. Adult smokers from these segments who enter Buc-ee’s stores in Texas will now be able to “Try TAAT®”. In addition to its vast range of unique merchandise, Buc-ee’s has a famous smoked brisket offering⁴ among its other around-the-clock food and beverage options. Buc-ee’s is also renowned for its upscale and remarkably clean restrooms and in 2012 was voted the winner of Cintas’ annual America’s Best Restroom Contest⁵.

TAAT® is already stocked in the tobacco product displays of several Buc-ee’s locations in the state of Texas, including the “world’s largest convenience store” in New Braunfels, TX (pictured above). By Monday, September 12, 2022, all 34 Texas Buc-ee’s locations will be carrying TAAT® products.

Readers using news aggregation services may be unable to view the media above. Please access SEDAR or the Investor Relations section of the Company’s website for a version of this press release containing all published media.

TAAT® Chief Executive Officer Michael Saxon commented, “We are thrilled to be taking the next step with Buc-ee’s. Placing TAAT® in all Texas locations of one of the best-known local retailers is an incredible milestone for our brand, as we continue to build our awareness with adult smokers. We are thankful to the Buc-ee’s team for providing TAAT® with prime merchandising and advertising placement behind each of its 143 cash registers in its Texas locations. We are putting a strategic focus on Texas, for which Buc-ee’s will be our initial anchor account. Our success in Buc-ee’s will help us further expand in one the of the country’s largest states which has approximately 28,000 tobacco retailers⁶. This week I am working directly with our sales team in Austin, TX where we are interacting face-to-face with the Buc-ee’s team to explore how we can maximize this opportunity.”

Sources

1 - https://www.census.gov/quickfacts/TX

2 - https://www.cdc.gov/statesystem/cigaretteuseadult.html

3 - https://buc-ees.com/about/world-record-holder/

4 - https://www.cbs42.com/news/watch-what-makes-the-brisket-at-buc-ees-so-good/

5 - https://www.businesswire.com/news/home/20121119006381/en/Buc-ee%E2%80%99s-New-Braunfels-Bathroom-is-America%E2%80%99s-Best

6 - https://www.dshs.texas.gov/tobacco/pdf/2015-Texans-Tobacco-Report-121215.pdf

On behalf of the Board of Directors of the Company,

TAAT® GLOBAL ALTERNATIVES INC.

“Michael Saxon”

Michael Saxon, CEO and Director

For further information, please contact:

TAAT® Investor Relations
1-833-TAAT-USA (1-833-822-8872)
investor@taatglobal.com

THE CANADIAN SECURITIES EXCHANGE (“CSE”) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE, NOR HAS OR DOES THE CSE’S REGULATION SERVICES PROVIDER.

About TAAT® Global Alternatives Inc.

TAAT® develops, manufactures, and distributes alternative products in categories such as tobacco, hemp, kratom, and other emerging CPG segments. Its flagship product is a nicotine-free/tobacco-free combustible with a patent-pending base material formulation, sold in several thousand U.S. stores. With over CAD $80 million in overall gross revenue annually, TAAT®’s facilities include an operations centre in Nevada, as well as a distribution centre and multiple convenience stores in Ohio.

For more information, please visit http://taatglobal.com.

Forward-Looking Statements

This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur, or be achieved. Forward-looking information in this news release includes statements regarding the anticipated performance of TAAT® in the tobacco industry, in addition to the following: Anticipated outcomes from the existing and upcoming placements of TAAT® in Texas Buc-ee’s stores as described in the press release, and the continued presence/performance of TAAT® in Texas. The forward-looking information reflects management’s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in preparing the forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed timeframes or at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes to the growth and size of the tobacco markets; (iii) changes to the regulatory landscape applicable to the Company's business; and (iv) other factors beyond the control of the Company. The Company operates in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for the Company’s management to predict all risk factors, nor can the Company assess the impact of all factors on Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking information. The forward-looking information included in this news release are made as of the date of this news release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable law.

The statements in this news release have not been evaluated by Health Canada or the U.S. Food and Drug Administration. As each individual is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claims or guarantees can be made as to the effects of the Company’s products on an individual’s health and well-being. The Company’s products are not intended to diagnose, treat, cure, or prevent any disease.

This news release may contain trademarked names of third-party entities (or their respective offerings with trademarked names) typically in reference to (i) relationships had by the Company with such third-party entities as referred to in this release and/or (ii) client/vendor/service provider parties whose relationship with the Company is/are referred to in this release. All rights to such trademarks are reserved by their respective owners or licensees.

Statement Regarding Third-Party Investor Relations Firms

Disclosures relating to investor relations firms retained by TAAT® Global Alternatives Inc. can be found under the Company's profile on http://sedar.com.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c83ebd87-afe5-4d9b-bab5-4de5bef148b9

FAQ

When will TAAT products be available at Buc-ee's locations in Texas?

TAAT products will be available in all 34 Buc-ee's locations starting September 12, 2022.

What is the significance of Buc-ee's for TAAT's business strategy?

Buc-ee's is seen as an 'Anchor Account' for TAAT, helping to boost brand awareness among adult smokers in Texas.

How many Buc-ee's locations will carry TAAT products?

All 34 Buc-ee’s locations in Texas will carry TAAT products.

What is the estimated adult smoking incidence rate in Texas?

The adult smoking incidence rate in Texas is approximately 14.7%.

How many tobacco retailers are there in Texas?

Texas has around 28,000 tobacco retailers.