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Tinley's Provides Corporate Update and Announces Results of Its 2024 Annual and Special Meeting of Shareholders

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The Tinley Beverage Company provided a corporate update and announced results from its 2024 annual meeting. Key achievements include raising $3.3 million through private placements and reducing company debt by $7.0 million. The company generated over $1 million in trailing 12-month sales at Total Wine locations, maintaining a top 5 position among non-alcohol brands.

Strategic focus for 2025 includes expanding distribution networks, implementing comprehensive marketing programs, and launching sampling initiatives across 50+ California Total Wine and BevMo locations. At the annual meeting, shareholders approved a potential name change to 'Beckett's Inc.' and authorized a possible 15-1 share consolidation, though management has no immediate plans for the latter.

La Tinley Beverage Company ha fornito un aggiornamento aziendale e annunciato i risultati della sua riunione annuale 2024. Tra i principali traguardi figurano la raccolta di 3,3 milioni di dollari attraverso collocamenti privati e la riduzione del debito aziendale di 7 milioni di dollari. L'azienda ha generato oltre 1 milione di dollari di vendite negli ultimi 12 mesi presso le sedi di Total Wine, mantenendo una posizione tra le prime 5 tra i marchi non alcolici.

Il focus strategico per il 2025 include l'espansione delle reti di distribuzione, l'implementazione di programmi di marketing completi e il lancio di iniziative di campionamento in oltre 50 sedi di Total Wine e BevMo in California. Durante l'assemblea annuale, gli azionisti hanno approvato un possibile cambio di nome in 'Beckett's Inc.' e autorizzato una potenziale consolidazione delle azioni 15-1, anche se la direzione non ha piani immediati per quest'ultima.

La Tinley Beverage Company proporcionó una actualización corporativa y anunció los resultados de su reunión anual de 2024. Los logros clave incluyen la recaudación de 3.3 millones de dólares a través de colocaciones privadas y la reducción de la deuda de la compañía en 7.0 millones de dólares. La empresa generó más de 1 millón de dólares en ventas de los últimos 12 meses en las ubicaciones de Total Wine, manteniendo una posición entre las 5 mejores marcas no alcohólicas.

El enfoque estratégico para 2025 incluye la expansión de las redes de distribución, la implementación de programas de marketing integrales y el lanzamiento de iniciativas de muestreo en más de 50 ubicaciones de Total Wine y BevMo en California. En la reunión anual, los accionistas aprobaron un posible cambio de nombre a 'Beckett's Inc.' y autorizaron una posible consolidación de acciones de 15-1, aunque la dirección no tiene planes inmediatos para lo último.

틴리 음료 회사는 회사 업데이트를 제공하고 2024년 연례 회의 결과를 발표했습니다. 주요 성과로는 사모 배치를 통해 330만 달러를 모금하고 회사 부채를 700만 달러 줄인 것이 있습니다. 이 회사는 토탈 와인 매장에서 지난 12개월 동안 100만 달러 이상의 매출을 올리며 비알콜 브랜드 중 상위 5위 안에 들어갔습니다.

2025년 전략적 초점은 유통 네트워크 확장, 포괄적인 마케팅 프로그램 시행, 그리고 50개 이상의 캘리포니아 토탈 와인 및 BevMo 매장에서의 샘플링 이니셔티브 출시를 포함합니다. 연례 회의에서 주주들은 '베켓츠 Inc.'로의 이름 변경 가능성을 승인하고 15-1 주식 통합을 허가했으나, 경영진은 즉각적인 계획은 없습니다.

La Tinley Beverage Company a fourni une mise à jour de l'entreprise et a annoncé les résultats de sa réunion annuelle de 2024. Parmi les principales réussites, on note la levée de 3,3 millions de dollars grâce à des placements privés et la réduction de la dette de l'entreprise de 7 millions de dollars. L'entreprise a généré plus de 1 million de dollars de ventes au cours des 12 derniers mois dans les points de vente Total Wine, maintenant une position parmi les 5 meilleures marques non alcoolisées.

Le focus stratégique pour 2025 inclut l'expansion des réseaux de distribution, la mise en œuvre de programmes marketing complets et le lancement d'initiatives d'échantillonnage dans plus de 50 points de vente Total Wine et BevMo en Californie. Lors de l'assemblée annuelle, les actionnaires ont approuvé un éventuel changement de nom en 'Beckett's Inc.' et ont autorisé une possible consolidation des actions 15-1, bien que la direction n'ait pas de plans immédiats pour cette dernière.

Die Tinley Beverage Company hat ein Unternehmensupdate bereitgestellt und die Ergebnisse ihrer Jahreshauptversammlung 2024 bekannt gegeben. Zu den wichtigsten Erfolgen gehört die Beschaffung von 3,3 Millionen Dollar durch private Platzierungen und die Reduzierung der Unternehmensschulden um 7,0 Millionen Dollar. Das Unternehmen erzielte über 1 Million Dollar an Verkaufszahlen in den letzten 12 Monaten an Total Wine Standorten und hält eine Top-5-Position unter den alkoholfreien Marken.

Der strategische Fokus für 2025 umfasst die Erweiterung der Vertriebsnetze, die Implementierung umfassender Marketingprogramme und den Start von Sampling-Initiativen in über 50 Total Wine und BevMo Standorten in Kalifornien. Auf der Jahreshauptversammlung genehmigten die Aktionäre einen möglichen Namenswechsel in 'Beckett's Inc.' und erteilten eine Genehmigung für eine mögliche 15-1-Aktionenkonsolidierung, obwohl das Management keine unmittelbaren Pläne dafür hat.

Positive
  • Raised $3.3 million through private placements
  • Reduced company debt by $7.0 million, eliminating all secured debt
  • Generated over $1 million in trailing 12-month sales at Total Wine
  • Achieved top 5 position among non-alcohol brands at Total Wine
  • Expanded into new markets (Texas, Florida, and Louisiana)
Negative
  • Facing distribution challenges and resource constraints
  • Required strategic capital raises to finance operations
  • Needed to transfer bottling line to strategic partner to reduce debt

Toronto, Ontario and Los Angeles, California--(Newsfile Corp. - December 9, 2024) - The Tinley Beverage Company Inc. (CSE: TNY) (OTCQB: TNYBF) ("Tinley's" or the "Company") is pleased to provide a corporate update and announce the results of its 2024 annual and special meeting (the "Meeting") of shareholders ("Shareholders").

Corporate Update

Tinley's will continue to focus the Company's attention and resources on the production, sales and brand building of its Beckett's no-alcohol and Hemp THC-infused ("HD9") beverages and hopes to provide Shareholders with more frequent corporate and business updates as and when important information and business updates become available.

Our mission remains focused on expanding the availability of our non-alcoholic beverage portfolio - both non-infused and HD9 products – while building brand awareness and consumer demand. Although distribution challenges and resource constraints have been significant hurdles for Tinley's, we are gaining momentum and making strategic progress.

The Company's primary corporate and business achievements in 2024 included:

Financial Affairs and Corporate Balance Sheet

  • Tinley's successfully completed two strategic capital raises to finance production and marketing initiatives, raising gross proceeds of approximately $3.3 million pursuant to private placements of equity
  • Tinley's significantly improved its financial position through debt settlements by reducing approximately $7.0 million of Company debt, including eliminating all secured debt and reducing trade debt, pursuant to the issuance of additional shares and warrants and the transfer of Tinley's bottling line to its strategic partner Blaze Life Holdings, LLC, at a deemed price of approximately $3.5 million

Total Wine Success Story

  • Tinley's generated over $1 million in trailing 12-month sales at Total Wine locations
  • Tinley's maintained consistent inventory levels at Total Wine & More ("Total Wine")
  • Achieved top 5 position (by sales) among all non-alcohol brands at Total Wine locations
  • Obtained commitment for 2025 Dry January endcap displays at Total Wine locations nationwide
  • Launched HD9 products in Texas, Florida, and Louisiana Total Wine locations

Market Expansion

  • Established early-stage Atlantic distribution partnership for Massachusetts and Rhode Island
  • Secured GoPuff/BevMo liquor chain agreement for California market
  • Launched e-commerce presence on the Company's DrinkBecketts.com website and Amazon

The Company's 2025 strategic focus includes:

Distribution Growth

  • Tinley's intends to work on the expansion of its distribution network through Tinley's broker partners at Emergent Beverages in the US Northeast and Southeast
  • Tinley's intends to provide increased support to Total Wine and BevMo with comprehensive marketing programs including samplings, coupons, and the introduction of new products
  • Tinley's goal for 2025 is to capitalize on the growing demand for NA and HD9 beverages, as consumers, distributors and retailers seek alternatives to weakening alcohol sales across the US

Brand Development

  • Tinley's intends to launch sampling programs for Dry January across 50+ California Total Wine and BevMo locations and expects to continue this program throughout 2025 if and when new retailers are secured
  • Tinley's intends to implement consumer discount programs
  • Tinley's intends to create comprehensive consumer marketing plans including a strong social media presence and Customer Retention Management (CRM) initiatives
  • Tinley's intends to devote resources towards its e-commerce business for both non-alcoholic and HD9 products on our own channels and with third parties such as Amazon

Product Innovation

  • A key objective of Tinley's is to expand its product line by adding new flavour options - Tinley's intends to introduce new seasonal flavors and variety packs, subject to market demand

The Company's CEO, Mr. Larry Weintraub stated, "In my time at Tinley's, I've seen firsthand the immense potential of our vision and the dedication of our team. The year 2024 has been pivotal, marked by increased financial health and strategic planning that positions us for growth. Our performance at Total Wine & More, the continued rise of both the NA and HD9 beverage categories, and our expanding distribution network indicate that we are on track for success in the year ahead."

2024 Annual and Special Meeting Results

At the Meeting, Shareholders overwhelmingly approved each of the resolutions put to Shareholders for consideration and all of management's director nominees were duly elected for the ensuing year, with all such resolutions receiving at least 92.67% of affirmative votes of those cast in person or by proxy at the Meeting.

The motion asking for a special resolution of the shareholders to change the Company's name from "The Tinley Beverage Company Inc." to "Beckett's Inc." was approved by 99.08% of shareholders represented in person or by proxy at the meeting. Accordingly, the Company intends to file articles of amendment under the Business Corporations Act (Ontario) in early 2025 to affect the name change. Additional details relating to the timing of the name change will be announced by the Company in due course.

At the meeting, Shareholders approved a special resolution to consolidate the Company's shares on a basis of up to 15-1 with a 92.67% majority. While this special resolution authorizes the Company to consolidate its shares at any time, management does not currently have an intention to complete a share consolidation in the near term. Management's position could change based on a number of factors, including but not limited to market forces, changes in the capital markets, the Company's ability to raise future financing, trading volume and share price and changes in Tinley's overall business.

In addition, Shareholders voted in favour of resolutions ratifying the Company's equity incentive plan and re-appointing Zeifmans LLP as the Company's auditor.

For additional details about the business considered at the Meeting, please visit the Company's profile on SEDAR+ (www.sedarplus.ca).

Forward-Looking Statements

This news release contains forward-looking statements and information (collectively, "forward-looking statements") within the meaning of applicable Canadian securities laws. Forward-looking statements are statements and information that are not historical facts but instead include financial projections and estimates, statements regarding plans, goals, objectives and intentions, statements regarding the Company's expectations with respect to its future business and operations, management's expectations regarding growth and phrases containing words such as "ongoing", "estimates", "intends", "expects", "anticipates", or the negative thereof or any other variations thereon or comparable terminology referring to future events or results, or that events or conditions "will", "may", "could", or "should" occur or be achieved, or comparable terminology referring to future events or results. Factors that could cause actual results to differ materially from any forward-looking statement include, but are not limited to, the timing of the receipt of all final CSE approval of the name change, timing of the name change and any other amendments to the articles of the Company, including any potential share consolidation, the Company's ability to successfully implement its 2025 business strategy, including its growth, brand development and product innovation goals, and the timing of such implementation, political risks, uncertainties relating to the availability, and costs, of financing needed in the future, changes in equity markets, inflation, changes in exchange rates, fluctuations in input costs, and changes in consumer tastes and preferences. Forward-looking statements are subject to significant risks and uncertainties, and other factors that could cause actual results to differ materially from expected results. Readers should not place undue reliance on forward-looking statements. These forward-looking statements are made as of the date hereof and the Company assumes no responsibility to update them or revise them to reflect new events or circumstances other than as required by law. Products, formulations, and timelines outlined herein are subject to change at any time.

For further information, please contact:

The Tinley Beverage Company Inc.
Larry Weintraub, CEO
relations@drinktinley.com (CSE: TNY) (OTCQB: TNYBF)
Twitter: @drinktinleys and @drinkbecketts
Instagram: @drinktinleys and @drinkbecketts
www.drinktinley.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/232893

FAQ

What were Tinley's (TNYBF) key financial achievements in 2024?

In 2024, Tinley's raised $3.3 million through private placements and reduced company debt by $7.0 million, including eliminating all secured debt through share issuance and the transfer of its bottling line.

How much revenue did Tinley's (TNYBF) generate at Total Wine in 2024?

Tinley's generated over $1 million in trailing 12-month sales at Total Wine locations and maintained a top 5 position among all non-alcohol brands.

What major corporate changes did Tinley's (TNYBF) shareholders approve in 2024?

Shareholders approved changing the company name to 'Beckett's Inc.' with 99.08% approval and authorized a potential 15-1 share consolidation with 92.67% approval.

TINLEY BEVERAGE CO ORD

OTC:TNYBF

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6.74M
268.31M
40.41%
Beverages - Wineries & Distilleries
Consumer Defensive
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United States of America
Toronto