TNL Mediagene, Following Business Insider Japan, to Launch Business Insider Taiwan in Summer 2025, Targeting Mandarin Speakers Worldwide
TNL Mediagene (NASDAQ:TNMG) has announced plans to launch Business Insider Taiwan in Summer 2025, expanding its digital media presence in Asia. This follows the company's successful operation of Business Insider Japan, which has attracted millions of monthly unique users since 2017.
The new platform will target Chinese-speaking audiences globally, offering business news, technology coverage, and innovation insights. TNL Mediagene plans to introduce new advertising and subscription products, including multi-language advertising packages in English, Chinese, and Japanese, along with video content distribution, data analytical products, and subscription services.
The expansion builds on TNL Mediagene's existing presence in Taiwan through The News Lens, their independent news outlet. The company aims to strengthen its position as a next-generation media company focusing on millennial and Generation Z audiences across Asia.
TNL Mediagene (NASDAQ:TNMG) ha annunciato il lancio di Business Insider Taiwan nell'estate 2025, ampliando così la sua presenza nel settore dei media digitali in Asia. Questa iniziativa segue il successo di Business Insider Japan, che dal 2017 ha attratto milioni di utenti unici mensili.
La nuova piattaforma sarà rivolta a un pubblico di lingua cinese a livello globale, offrendo notizie di business, copertura tecnologica e approfondimenti sull'innovazione. TNL Mediagene prevede di introdurre nuovi prodotti pubblicitari e abbonamenti, inclusi pacchetti pubblicitari multilingue in inglese, cinese e giapponese, insieme a contenuti video, prodotti di analisi dati e servizi in abbonamento.
L'espansione si basa sulla presenza consolidata di TNL Mediagene a Taiwan tramite The News Lens, il loro media indipendente. L'azienda punta a rafforzare la propria posizione come media di nuova generazione, focalizzato sulle generazioni millennial e Z in tutta l'Asia.
TNL Mediagene (NASDAQ:TNMG) ha anunciado planes para lanzar Business Insider Taiwan en el verano de 2025, ampliando su presencia en medios digitales en Asia. Esto sigue al éxito de Business Insider Japón, que desde 2017 ha atraído a millones de usuarios únicos mensuales.
La nueva plataforma estará dirigida a audiencias de habla china a nivel global, ofreciendo noticias de negocios, cobertura tecnológica y perspectivas sobre innovación. TNL Mediagene planea introducir nuevos productos publicitarios y de suscripción, incluyendo paquetes publicitarios multilingües en inglés, chino y japonés, junto con distribución de contenido en video, productos de análisis de datos y servicios de suscripción.
La expansión se apoya en la presencia existente de TNL Mediagene en Taiwán a través de The News Lens, su medio independiente. La empresa busca fortalecer su posición como una compañía de medios de próxima generación enfocada en las generaciones millennial y Z en toda Asia.
TNL Mediagene (NASDAQ:TNMG)는 2025년 여름에 Business Insider Taiwan을 출시할 계획을 발표하며 아시아 내 디지털 미디어 입지를 확장하고 있습니다. 이는 2017년부터 매달 수백만 명의 고유 방문자를 유치한 Business Insider Japan의 성공에 이은 것입니다.
새 플랫폼은 전 세계 중국어 사용자를 대상으로 비즈니스 뉴스, 기술 보도 및 혁신 인사이트를 제공할 예정입니다. TNL Mediagene는 영어, 중국어, 일본어 다국어 광고 패키지와 함께 동영상 콘텐츠 배포, 데이터 분석 제품 및 구독 서비스를 포함한 새로운 광고 및 구독 상품을 도입할 계획입니다.
이번 확장은 독립 뉴스 매체인 The News Lens를 통한 대만 내 기존 입지를 기반으로 합니다. 회사는 아시아 전역의 밀레니얼 세대와 Z세대에 초점을 맞춘 차세대 미디어 기업으로서의 입지를 강화하고자 합니다.
TNL Mediagene (NASDAQ:TNMG) a annoncé son projet de lancement de Business Insider Taiwan à l'été 2025, étendant ainsi sa présence dans les médias numériques en Asie. Cette initiative fait suite au succès de Business Insider Japan, qui attire depuis 2017 des millions d'utilisateurs uniques chaque mois.
La nouvelle plateforme ciblera les audiences sinophones à l'échelle mondiale, proposant des actualités économiques, une couverture technologique et des analyses sur l'innovation. TNL Mediagene prévoit d'introduire de nouveaux produits publicitaires et d'abonnement, incluant des packs publicitaires multilingues en anglais, chinois et japonais, ainsi que la diffusion de contenus vidéo, des produits d'analyse de données et des services d'abonnement.
Cette expansion s'appuie sur la présence existante de TNL Mediagene à Taïwan via The News Lens, leur média indépendant. L'entreprise vise à renforcer sa position de média de nouvelle génération, axé sur les générations milléniale et Z à travers l'Asie.
TNL Mediagene (NASDAQ:TNMG) hat Pläne angekündigt, Business Insider Taiwan im Sommer 2025 zu starten und damit seine digitale Medienpräsenz in Asien auszubauen. Dies folgt auf den erfolgreichen Betrieb von Business Insider Japan, das seit 2017 monatlich Millionen von einzigartigen Nutzern anzieht.
Die neue Plattform richtet sich an chinesischsprachige Zielgruppen weltweit und bietet Wirtschaftsnachrichten, Technologieberichterstattung und Einblicke in Innovationen. TNL Mediagene plant die Einführung neuer Werbe- und Abonnementprodukte, darunter mehrsprachige Werbepakete in Englisch, Chinesisch und Japanisch sowie Video-Content-Verteilung, datenanalytische Produkte und Abonnementdienste.
Die Expansion baut auf der bestehenden Präsenz von TNL Mediagene in Taiwan durch The News Lens, ihr unabhängiges Nachrichtenportal, auf. Das Unternehmen will seine Position als Medienunternehmen der nächsten Generation stärken, das sich auf die Millennials und Generation Z in ganz Asien konzentriert.
- Expansion into large Chinese-speaking market through Business Insider Taiwan launch
- Proven success with Business Insider Japan attracting millions of monthly users
- Diversification of revenue streams through new advertising and subscription products
- Multi-language capability enabling broader market reach
- Final branding not yet confirmed as Business Insider Taiwan name is provisional
- Launch timeline extends to Summer 2025, indicating delayed revenue impact
The
The move is an important step in
"We are confident in our ability to provide reliable information and attract Chinese-speaking readers, as we have done with The News Lens, our independent Taiwanese news media outlet," said TNL Mediagene Chief Executive and Co-Founder Joey Chung. "This is an opportunity to extend our reach to the hundreds of millions of Chinese-speaking readers seeking insights into global business trends and technological innovation."
Business Insider is a leading global news brand renowned for its coverage of business, technology, and innovation — helping millions of readers get more out of their careers and lives through its award-winning journalism.
As part of the launch of Business Insider Taiwan, TNL Mediagene plans to introduce new advertising and subscription products. These offerings will provide advertisers with targeted access to
"We have been operating Business Insider Japan since 2017, and we are very excited to launch the
*The name "Business Insider Taiwan" used in this release is a provisional designation for convenience. The official name will be determined at a later date.
About TNL Mediagene
Headquartered in
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This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.
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