TNL Mediagene Announces "Brandformance," an Advertising Strategy that Boosts E-Commerce Growth through Cultivating Loyal Customers
TNL Mediagene (NASDAQ: TNMG) has unveiled its new 'Brandformance Strategy,' an innovative advertising approach combining branding and performance metrics to enhance e-commerce growth. The strategy leverages the company's media engagement and content creation capabilities to drive consumer behavior changes and improve advertising effectiveness.
The company's approach is built on three core strengths:
- A trusted media brand built on authentic content
- Creation of accessible, expertise-driven content
- Development of compelling problem-solution narratives
Mediagene's strategy focuses on developing brand content that simultaneously increases purchase consideration and buying desire, aiming to improve overall performance measure effectiveness and operational efficiency.
TNL Mediagene (NASDAQ: TNMG) ha svelato la sua nuova 'Strategia di Brandformance', un approccio pubblicitario innovativo che combina branding e metriche di performance per potenziare la crescita dell'e-commerce. La strategia sfrutta le capacità di coinvolgimento dei media e creazione di contenuti dell'azienda per influenzare i comportamenti dei consumatori e migliorare l'efficacia della pubblicità.
L'approccio dell'azienda si basa su tre punti di forza fondamentali:
- Un marchio media affidabile costruito su contenuti autentici
- Creazione di contenuti accessibili e basati su competenze
- Sviluppo di narrazioni coinvolgenti che presentano problemi e soluzioni
La strategia di Mediagene si concentra sullo sviluppo di contenuti di marca che aumentano simultaneamente la considerazione d'acquisto e il desiderio di acquisto, mirando a migliorare l'efficacia delle misure di performance complessive e l'efficienza operativa.
TNL Mediagene (NASDAQ: TNMG) ha presentado su nueva 'Estrategia de Brandformance', un enfoque publicitario innovador que combina el branding y las métricas de rendimiento para potenciar el crecimiento del comercio electrónico. La estrategia aprovecha las capacidades de compromiso mediático y creación de contenido de la empresa para impulsar cambios en el comportamiento del consumidor y mejorar la efectividad publicitaria.
El enfoque de la compañía se basa en tres fortalezas clave:
- Una marca de medios de confianza construida sobre contenido auténtico
- Creación de contenido accesible y basado en la experiencia
- Desarrollo de narrativas atractivas que presentan problemas y soluciones
La estrategia de Mediagene se centra en desarrollar contenido de marca que simultáneamente aumente la consideración de compra y el deseo de compra, con el objetivo de mejorar la efectividad de las medidas de rendimiento global y la eficiencia operativa.
TNL Mediagene (NASDAQ: TNMG)는 브랜드와 성과 지표를 결합하여 전자상거래 성장을 촉진하는 혁신적인 광고 접근 방식인 '브랜드퍼포먼스 전략'을 공개했습니다. 이 전략은 소비자 행동 변화를 유도하고 광고 효과를 개선하기 위해 회사의 미디어 참여 및 콘텐츠 제작 능력을 활용합니다.
회사의 접근 방식은 세 가지 핵심 강점에 기반하고 있습니다:
- 진정한 콘텐츠를 바탕으로 구축된 신뢰할 수 있는 미디어 브랜드
- 접근 가능한 전문 지식 기반 콘텐츠의 제작
- 문제 해결 내러티브의 매력적인 개발
Mediagene의 전략은 구매 고려와 구매 욕구를 동시에 증가시키는 브랜드 콘텐츠 개발에 중점을 두어, 전반적인 성과 측정의 효과성과 운영 효율성을 향상시키는 것을 목표로 합니다.
TNL Mediagene (NASDAQ: TNMG) a dévoilé sa nouvelle 'Stratégie de Brandformance', une approche publicitaire innovante qui combine le branding et les métriques de performance pour stimuler la croissance du commerce électronique. La stratégie exploite les capacités d'engagement médiatique et de création de contenu de l'entreprise pour influencer les comportements des consommateurs et améliorer l'efficacité publicitaire.
L'approche de l'entreprise repose sur trois forces fondamentales :
- Une marque médiatique de confiance construite sur un contenu authentique
- Création de contenu accessible basé sur l'expertise
- Développement de récits captivants présentant des problèmes et des solutions
La stratégie de Mediagene se concentre sur le développement de contenu de marque qui augmente simultanément la considération d'achat et le désir d'achat, visant à améliorer l'efficacité des mesures de performance globales et l'efficacité opérationnelle.
TNL Mediagene (NASDAQ: TNMG) hat seine neue 'Brandformance-Strategie' vorgestellt, einen innovativen Werbeansatz, der Branding und Leistungskennzahlen kombiniert, um das Wachstum des E-Commerce zu fördern. Die Strategie nutzt die Medienengagement- und Content-Erstellungsfähigkeiten des Unternehmens, um Veränderungen im Verbraucherverhalten zu bewirken und die Werbewirksamkeit zu verbessern.
Der Ansatz des Unternehmens basiert auf drei Kernstärken:
- Eine vertrauenswürdige Medienmarke, die auf authentischen Inhalten basiert
- Erstellung von zugänglichen, kompetenzbasierten Inhalten
- Entwicklung von fesselnden Problemlösungsnarrativen
Die Strategie von Mediagene konzentriert sich darauf, Markeninhalte zu entwickeln, die gleichzeitig die Kaufüberlegung und den Kaufwunsch erhöhen und darauf abzielen, die Gesamteffektivität der Leistungskennzahlen und die betriebliche Effizienz zu verbessern.
- Innovative advertising strategy combining branding and performance metrics
- Leverages existing media and content creation capabilities
- Multi-channel approach spanning awareness to purchase conversion
- Strategy documentation currently only available in Japanese
- No specific performance metrics or ROI data provided
What is "Brandformance"?
At Mediagene, the Company defines "Brandformance" as an approach that contributes to branding and results in improved performance.
To maximize the effectiveness of performance measures, the Company simultaneously develops brand content measures that not only increase the number of users considering a purchase, but also play a role in increasing their desire to buy. Through this approach, the Company aims to improve the overall effectiveness of performance measures and increase the efficiency of its efforts.
Mediagene's 3 Strengths
The key to brand performance is "content power and analytical power", and the following three strengths of Mediagene support this.
1. Trusted media brand
Mediagene has established credibility as a media company by accumulating authentic content from the reader's perspective over many years. This not only helps with brand awareness, but also helps drive user purchases.
2. Creates easy-to-understand content that leverages expertise
The Company produces easy-to-understand content that is tailored to the target audience without using too many technical terms. By increasing user understanding, Mediagene effectively communicates the value of the advertiser's product.
3. Compelling problem framing and solution stories
The Company designs stories around the themes of "what problem can be solved" and "who will benefit". The context of each medium is used to best engage each audience.
Content Strategy to Drive Purchases
Mediagene's content can be used to drive everything from awareness to purchase. In addition, by taking advantage of the characteristics of each medium, the Company can engage users with original content.
For more information about Brandformance, please see below (Japanese only):
https://www.mediagene.co.jp/brand-formance
About TNL Mediagene
TNL Mediagene (NASDAQ: TNMG), a
About Mediagene Inc.
Mediagene operates a total of 17 brands, including 14 media tailored for specific target communities and 3 commerce services. Its portfolio features Business Insider Japan, offering economic news for millennials; Gizmodo Japan, which covers tech and new products; Mashing Up, a community-driven media focused on fostering an inclusive future; and Machi-ya, a crowdfunding service specializing in gadgets. https://www.mediagene.co.jp/en/
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.
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SOURCE TNL Mediagene
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