Un-carrier Un-wrapped 2024

Rhea-AI Summary

T-Mobile highlights its major achievements in 2024, including the launch of enhanced streaming benefits with Hulu joining Apple TV+, Netflix, and MLB.TV in the Go5G Next plan, offering over $400 yearly in streaming value. The company introduced Magenta Status providing travel and entertainment perks, including Hilton hotel discounts and car rental benefits. The T-Life app reached #1 on app stores with 47.5M active users. Notable developments included sports tech enhancements, Metro Flex plans launch, expanded flight Wi-Fi coverage, and significant network achievements. The company outlined plans at Capital Markets Day to increase Core Adjusted EBITDA by $10B by 2027, focusing on AI integration and market expansion.

Positive

• Enhanced streaming bundle offering $400+ annual value
• T-Life app reached #1 with 47.5M active users
• Projected $10B increase in Core Adjusted EBITDA by 2027
• Expanded flight Wi-Fi coverage with major airlines
• Swept wireless network awards for 5G performance

Negative

• None.

Insights

Market Research Analyst

The extensive 2024 review highlights T-Mobile's strategic expansion across multiple revenue streams and customer engagement initiatives. Key developments include the addition of premium streaming services to Go5G Next plans, generating $400 in annual customer value and the successful launch of Magenta Status, which diversifies revenue through travel and entertainment partnerships. The T-Life app's achievement of 47.5 million active users represents significant digital engagement growth.

The company's network infrastructure investments and partnerships with NVIDIA, Ericsson and Nokia position it for AI-driven operational efficiencies. The Capital Markets Day revelation of targeting a $10 billion Core Adjusted EBITDA increase by 2027 signals strong financial trajectory. The expansion into adjacent markets through T-Priority and T-Ads demonstrates promising revenue diversification strategy.

For investors, these developments indicate robust customer retention potential and multiple growth vectors beyond traditional telecom services. The strategic focus on value-added services and infrastructure modernization suggests sustainable competitive advantages in the evolving telecommunications landscape.

Tech Expert

T-Mobile's technological initiatives in 2024 demonstrate significant advancement in network capabilities and digital transformation. The implementation of 5G private networks for sports events and the partnership for AI-RAN Innovation Center represent cutting-edge infrastructure development. The network's consistent recognition in industry benchmarks validates the technical superiority of their 5G deployment strategy.

The successful scaling of the T-Life app to 47.5 million users showcases strong digital platform execution, while the enhanced Project 10Million with doubled data capacity (200GB from 100GB) reflects network capacity improvements. The $5 connected device strategy for Go5G Next plans indicates efficient network resource utilization and scalability.

These developments position T-Mobile advantageously for emerging technologies and use cases, particularly in AI and IoT applications, suggesting strong technical moats against competitors.

Unboxing the 12 Magenta Moments that made this year unforgettable!

BELLEVUE, Wash.--(BUSINESS WIRE)-- As 2024 winds down, it’s the perfect time to relive the highlights that made this year epic — like binge-watching “The Bear,” streaming “Espresso” on repeat and embracing the sweet T-Life. As we get ready for everything that 2025 has in store, let’s take a look back at some of the biggest T-Mobile milestones that made 2024 a year to remember.

Unboxing the 12 Magenta Moments that made this year unforgettable! (Photo: Business Wire)

Offered Big Savings for Streamers

T-Mobile started 2024 with a bang, launching the best entertainment streaming bundle in wireless with the Go5G Next plan. That’s right — Hulu joined the impressive lineup of streaming perks, including Apple TV+ on Us, Netflix on Us, and MLB.TV on Us. With over $35 in monthly streaming benefits — adding up to over $400 a year — T-Mobile customers can officially say goodbye to boredom and hello to nonstop entertainment. Unwrap more.

Unlocked a Whole New World of Perks with Magenta Status

In February, T-Mobile elevated travel and entertainment experiences to VIP status with the launch of Magenta Status. 15% discount at Hilton hotels? Yes, please! Hilton Honors Silver status? Sounds great! How about hassle-free Dollar and Hertz car returns? Check, check and check! But the Un-carrier didn’t stop there — with $5 movie nights, a 25% discount on select Live Nation concerts, plus the already mentioned best-in-class entertainment streaming bundle, Magenta Status is serving up serious VIP vibes that keeps getting better (stay tuned!). Unwrap more.

T-Life App Hit the Scene

T-Mobile launched its new T-Life app in February, giving a major glow-up to the way customers manage their Un-carrier life — whether you want to change your plan, upgrade your device or just see what kinds of deals and free stuff you can score every week through T-Mobile Tuesdays. The customer experience is easier than ever with one app for everything — and the masses have noticed: In December 2024, T-Life reached the No. 1 spot overall on both the Apple App Store and Google Play, surpassing 47.5 million active users. Unwrap more.

Changed the Game for Sports Fans

T-Mobile took sports tech to the next level with exciting 5G enhancements at major sporting events this year. Kicking off the year with Taylor’s boyfriend’s Big Game, fans at Allegiant Stadium and across Las Vegas used the permanent upgrades T-Mobile made (partly for the 2023 Grand Prix), helping local and visiting fans share every moment in real-time. By the spring, T-Mobile's first-ever 5G private network in U.S. golf delivered stunning broadcast quality shots of Hole 13 and exclusive fan experiences at the PGA Championship. Finally, MLB All-Star Week provided fans with seamless entry via facial recognition and immersive batting practice shows, thanks to T-Mobile’s award-winning 5G network. Unwrap more.

Pulled the Ultimate Flex in Prepaid

In May, Metro by T-Mobile launched its new Metro Flex plans, tackling prepaid’s biggest “yada” by offering customers an industry-first: a free 5G phone when they join and the same great deals as new customers when they stay. Metro celebrated the launch with Chrissy Teigen in Times Square, where people could share their biggest relationship “flex” moments for a chance to win a trip to Nada Yada Island (aka a dream vacation). Teigen also took time to chat with T-Mobile about her favorite apps and the importance of staying connected when she’s on the go. Unwrap more.

Kept Customers Connected from Gate to Gate

With free full flight Wi-Fi on most domestic flights on Alaska, American, Delta and United Airlines, T-Mobile customers on Go5G plans don’t have to worry about being offline at 30,000 feet, making summer travel more enjoyable than ever. And collectively, T-Mobile customers took advantage of this sweet perk in a major way, using over 28 million free Wi-Fi sessions this year alone! And this August, T-Mobile customers scored even more coverage for their travels abroad on Delta, with free Wi-Fi on select long-haul international flights. Unwrap more.

Put a Taste of Magenta in That Me Espresso

Magenta Status seriously turned up the volume — especially as summer concert season heated up — with exclusive perks like T-Mobile Reserved Tickets. This fan-favorite benefit gives customers access to tickets for the hottest concerts, comedy shows, festivals, Vegas residencies and more, including Sabrina Carpenter’s latest tour. And T-Mobile didn’t stop there. To celebrate, T-Mobile partnered with Sabrina Carpenter to bring “Sweet Spot” pop-up trucks to select cities like Los Angeles, Dallas and Seattle, where fans got to snag last minute tickets, Sabrina-themed treats, limited-edition signed merch and other goodies. To keep it Short N’ Sweet: Magenta Status rules. Unwrap more.

Gave Small-Town Teams Big-Time Victories

T-Mobile’s Friday Night 5G Lights competition kicked off football season with some help from NFL legend Rob Gronkowski — you know, Gronk! After months of fierce competition among more than 1,700 high schools across all 50 states and votes from thousands of fans worldwide for the Top 16 finalists, Inola High School from Inola, Oklahoma emerged victorious, securing the grand prize (a $2 million value!) to transform its high school football field into a state-of-the-art stadium. The win includes a $100,000 grant for the school, weight room from GronkFitness.com, new teched-out scoreboard, consultation with football field experience experts, 5G network upgrades package and an epic tailgate party celebration with live music and a 5G-powered halftime drone show. You know how the old saying goes: Clear eyes. Full hearts. 5G. Can’t lose. Unwrap more.

Unveiled Bold Future Plans at Capital Markets Day

T-Mobile’s Capital Markets Day event in September outlined an ambitious three-year strategy to shake up the wireless and broadband landscapes (yep, again), aiming to deliver a $10 billion increase in Core Adjusted EBITDA by 2027 at the high-end of guidance. The plan will leverage the power of AI to enhance customer experiences and streamline operations, while working in partnership with NVIDIA, Ericsson and Nokia on cutting-edge projects such as the AI-RAN Innovation Center. Key objectives include expanding market share, boosting broadband and expanding into smart new adjacencies, from connectivity solutions for first responders through T-Priority to T-Ads — ultimately delivering strong returns for shareholders. Unwrap more.

Connected More for Less

T-Mobile is on a mission to make things simpler and more affordable all while providing the best value in wireless. That’s why the Un-carrier started off Q4 by redefining connectivity with the ultimate upgrade to its Go5G Next and Go5G Business Next plans. With the ability to add connected devices like tablets and smartwatches for just $5 each per month, T-Mobile customers on our best plans can now stay connected across multiple devices more easily than ever before. Unwrap more.

Up-leveled Education for Students Nationwide

T-Mobile continued to push forward on Project 10Million — the Un-carrier’s $10.7 billion commitment to close the educational digital divide by offering free internet connectivity and mobile hotspots for up to 10 million eligible student households. In September, T-Mobile expanded its Project 10Million offering, doubling the included data from 100GB to 200GB and adding a new low-cost 10GB data pass option if users hit their data limit. And in early October, T-Mobile partnered with Grammy-winning artist and education advocate Common to further amplify its efforts. Through Project 10Million and its other education initiatives, T-Mobile has connected nearly 6 million students since 2020, providing $6.4 billion in products and services to keep the future bright. Unwrap more.

Swept (Wireless) Awards Season

T-Mobile’s 5G network continued its streak as America's most decorated 5G network, sweeping awards across the board this year, with the most recent one reaffirming T-Mobile has the world’s best 5G availability. From the fastest download speeds to the best video experience, the Un-carrier continued to dominate industry benchmarks, including Opensignal and Ookla Market Analysis reports. Recognized for its unparalleled coverage and stability, T-Mobile’s 5G network has set the gold standard in network excellence, with top honors for things like speed, consistency, availability, performance and way more. Unwrap more.

Whew! Talk about an epic year. And that’s not even counting the star power of Mint Mobile joining the Magenta family — because, you know, we’re not ones to brag or anything.

Qualifying plans required for full suite of benefits; see here for details: www.t-mobile.com/status. See T-Mobile Tuesdays for current offers and details. Hilton: Subject to availability at participating hotels. Hilton Honors membership required. Full terms & conditions apply.

About T-Mobile

T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20241218169204/en/

Media Contact

T-Mobile US, Inc. Media Relations

MediaRelations@t-mobile.com

Investor Relations Contact

T-Mobile US, Inc.

Investor.Relations@t-mobile.com

https://investor.t-mobile.com

Source: T-Mobile US, Inc.

FAQ

What new streaming benefits did T-Mobile (TMUS) add to Go5G Next plan in 2024?

T-Mobile added Hulu to its Go5G Next plan, joining existing benefits like Apple TV+, Netflix, and MLB.TV, providing over $35 in monthly streaming benefits totaling more than $400 annually.

How many active users did T-Mobile's T-Life app reach in December 2024?

T-Mobile's T-Life app reached 47.5 million active users and achieved the No. 1 spot on both Apple App Store and Google Play in December 2024.

What is T-Mobile's (TMUS) Core Adjusted EBITDA target for 2027?

T-Mobile aims to deliver a $10 billion increase in Core Adjusted EBITDA by 2027, as announced during their Capital Markets Day event in September 2024.

What travel benefits does T-Mobile's Magenta Status offer in 2024?

Magenta Status offers a 15% discount at Hilton hotels, Hilton Honors Silver status, hassle-free Dollar and Hertz car returns, $5 movie nights, and 25% discount on select Live Nation concerts.

How many free Wi-Fi sessions did T-Mobile customers use on flights in 2024?

T-Mobile customers used over 28 million free Wi-Fi sessions on domestic flights with Alaska, American, Delta, and United Airlines in 2024.