Un-carrier Un-wrapped 2024
T-Mobile highlights its major achievements in 2024, including the launch of enhanced streaming benefits with Hulu joining Apple TV+, Netflix, and MLB.TV in the Go5G Next plan, offering over $400 yearly in streaming value. The company introduced Magenta Status providing travel and entertainment perks, including Hilton hotel discounts and car rental benefits. The T-Life app reached #1 on app stores with 47.5M active users. Notable developments included sports tech enhancements, Metro Flex plans launch, expanded flight Wi-Fi coverage, and significant network achievements. The company outlined plans at Capital Markets Day to increase Core Adjusted EBITDA by $10B by 2027, focusing on AI integration and market expansion.
T-Mobile mette in evidenza i suoi principali successi nel 2024, incluso il lancio di vantaggi di streaming migliorati con Hulu che si unisce a Apple TV+, Netflix e MLB.TV nel piano Go5G Next, offrendo oltre $400 all'anno in valore di streaming. L'azienda ha introdotto Magenta Status, fornendo vantaggi per viaggi e intrattenimento, tra cui sconti sugli hotel Hilton e vantaggi per il noleggio auto. L'app T-Life ha raggiunto il primo posto negli store con 47,5 milioni di utenti attivi. Sviluppi notevoli hanno incluso miglioramenti della tecnologia sportiva, il lancio dei piani Metro Flex, l'espansione della copertura Wi-Fi in volo e importanti traguardi di rete. L'azienda ha delineato piani durante il Capital Markets Day per incrementare l'EBITDA core adjusted di 10 miliardi di dollari entro il 2027, concentrandosi sull'integrazione dell'IA e sull'espansione del mercato.
T-Mobile destaca sus logros más importantes en 2024, incluyendo el lanzamiento de beneficios de streaming mejorados con Hulu uniéndose a Apple TV+, Netflix y MLB.TV en el plan Go5G Next, ofreciendo más de $400 al año en valor de streaming. La compañía introdujo Magenta Status, que proporciona ventajas para viajes y entretenimiento, incluidos descuentos en hoteles Hilton y beneficios para el alquiler de coches. La aplicación T-Life alcanzó el número 1 en las tiendas de aplicaciones con 47.5 millones de usuarios activos. Los desarrollos notables incluyeron mejoras en tecnología deportiva, lanzamiento de planes Metro Flex, expansión de la cobertura de Wi-Fi en vuelos y logros importantes en la red. La empresa esbozó planes en el Capital Markets Day para aumentar el EBITDA ajustado central en $10 mil millones para 2027, enfocándose en la integración de IA y la expansión del mercado.
T-Mobile은 2024년의 주요 성과를 강조하며, Hulu가 Apple TV+, Netflix, MLB.TV와 함께 Go5G Next 플랜에 합류하여 연간 400달러 이상의 스트리밍 가치를 제공하는 향상된 스트리밍 혜택을 발표했습니다. 이 회사는 힐튼 호텔 할인 및 자동차 대여 혜택을 포함한 여행 및 엔터테인먼트 특전을 제공하는 Magenta Status를 도입했습니다. T-Life 앱은 4,750만 명의 활성 사용자와 함께 앱 스토어에서 1위를 차지했습니다. 주목할 만한 개발에는 스포츠 기술 개선, Metro Flex 플랜 출시, 비행 중 Wi-Fi 범위 확대 및 중요한 네트워크 성과가 포함되었습니다. 회사는 2027년까지 조정된 EBITDA를 100억 달러까지 늘리겠다는 계획을 Capital Markets Day에서 설명하며 AI 통합 및 시장 확장에 집중한다고 밝혔습니다.
T-Mobile souligne ses réalisations majeures en 2024, y compris le lancement d'avantages de streaming améliorés avec Hulu rejoignant Apple TV+, Netflix et MLB.TV dans le plan Go5G Next, offrant plus de 400 $ par an en valeur de streaming. L'entreprise a introduit Magenta Status, fournissant des avantages pour les voyages et les loisirs, y compris des réductions sur les hôtels Hilton et des avantages de location de voiture. L'application T-Life a atteint la première place des magasins d'applications avec 47,5 millions d'utilisateurs actifs. Les développements notables comprenaient des améliorations technologiques sportives, le lancement des plans Metro Flex, l'élargissement de la couverture Wi-Fi en vol et des réalisations réseau significatives. L'entreprise a exposé ses plans lors de la journée des marchés de capitaux pour augmenter le EBITDA ajusté de base de 10 milliards de dollars d'ici 2027, en mettant l'accent sur l'intégration de l'IA et l'expansion du marché.
T-Mobile hebt seine wichtigsten Erfolge im Jahr 2024 hervor, einschließlich der Einführung verbesserter Streaming-Vorteile mit Hulu, das sich Apple TV+, Netflix und MLB.TV im Go5G Next-Plan anschließt und über 400 Dollar jährlich an Streaming-Wert bietet. Das Unternehmen stellte Magenta Status vor und bietet Reise- und Freizeitvorteile, einschließlich Rabatte auf Hilton Hotels und Mietwagenbenefits. Die T-Life-App erreichte mit 47,5 Millionen aktiven Nutzern den ersten Platz in den App-Stores. Zu den bemerkenswerten Entwicklungen gehörten Verbesserungen der Sporttechnologie, die Einführung der Metro Flex-Pläne, erweiterte WLAN-Abdeckung in Flugzeugen und bedeutende Netzwerkleistungen. Das Unternehmen skizzierte auf dem Capital Markets Day Pläne, das Core Adjusted EBITDA bis 2027 um 10 Milliarden Dollar zu steigern, mit Fokus auf KI-Integration und Markterweiterung.
- Enhanced streaming bundle offering $400+ annual value
- T-Life app reached #1 with 47.5M active users
- Projected $10B increase in Core Adjusted EBITDA by 2027
- Expanded flight Wi-Fi coverage with major airlines
- Swept wireless network awards for 5G performance
- None.
Insights
The extensive 2024 review highlights T-Mobile's strategic expansion across multiple revenue streams and customer engagement initiatives. Key developments include the addition of premium streaming services to Go5G Next plans, generating
The company's network infrastructure investments and partnerships with NVIDIA, Ericsson and Nokia position it for AI-driven operational efficiencies. The Capital Markets Day revelation of targeting a
For investors, these developments indicate robust customer retention potential and multiple growth vectors beyond traditional telecom services. The strategic focus on value-added services and infrastructure modernization suggests sustainable competitive advantages in the evolving telecommunications landscape.
T-Mobile's technological initiatives in 2024 demonstrate significant advancement in network capabilities and digital transformation. The implementation of 5G private networks for sports events and the partnership for AI-RAN Innovation Center represent cutting-edge infrastructure development. The network's consistent recognition in industry benchmarks validates the technical superiority of their 5G deployment strategy.
The successful scaling of the T-Life app to 47.5 million users showcases strong digital platform execution, while the enhanced Project 10Million with doubled data capacity (200GB from 100GB) reflects network capacity improvements. The
These developments position T-Mobile advantageously for emerging technologies and use cases, particularly in AI and IoT applications, suggesting strong technical moats against competitors.
Unboxing the 12 Magenta Moments that made this year unforgettable!
Unboxing the 12 Magenta Moments that made this year unforgettable! (Photo: Business Wire)
Offered Big Savings for Streamers
T-Mobile started 2024 with a bang, launching the best entertainment streaming bundle in wireless with the Go5G Next plan. That’s right — Hulu joined the impressive lineup of streaming perks, including Apple TV+ on Us, Netflix on Us, and MLB.TV on Us. With over
Unlocked a Whole New World of Perks with Magenta Status
In February, T-Mobile elevated travel and entertainment experiences to VIP status with the launch of Magenta Status.
T-Life App Hit the Scene
T-Mobile launched its new T-Life app in February, giving a major glow-up to the way customers manage their Un-carrier life — whether you want to change your plan, upgrade your device or just see what kinds of deals and free stuff you can score every week through T-Mobile Tuesdays. The customer experience is easier than ever with one app for everything — and the masses have noticed: In December 2024, T-Life reached the No. 1 spot overall on both the Apple App Store and Google Play, surpassing 47.5 million active users. Unwrap more.
Changed the Game for Sports Fans
T-Mobile took sports tech to the next level with exciting 5G enhancements at major sporting events this year. Kicking off the year with Taylor’s boyfriend’s Big Game, fans at Allegiant Stadium and across
Pulled the Ultimate Flex in Prepaid
In May, Metro by T-Mobile launched its new Metro Flex plans, tackling prepaid’s biggest “yada” by offering customers an industry-first: a free 5G phone when they join and the same great deals as new customers when they stay. Metro celebrated the launch with Chrissy Teigen in Times Square, where people could share their biggest relationship “flex” moments for a chance to win a trip to Nada Yada Island (aka a dream vacation). Teigen also took time to chat with T-Mobile about her favorite apps and the importance of staying connected when she’s on the go. Unwrap more.
Kept Customers Connected from Gate to Gate
With free full flight Wi-Fi on most domestic flights on
Put a Taste of Magenta in That Me Espresso
Magenta Status seriously turned up the volume — especially as summer concert season heated up — with exclusive perks like T-Mobile Reserved Tickets. This fan-favorite benefit gives customers access to tickets for the hottest concerts, comedy shows, festivals, Vegas residencies and more, including Sabrina Carpenter’s latest tour. And T-Mobile didn’t stop there. To celebrate, T-Mobile partnered with Sabrina Carpenter to bring “Sweet Spot” pop-up trucks to select cities like
Gave Small-Town Teams Big-Time Victories
T-Mobile’s Friday Night 5G Lights competition kicked off football season with some help from NFL legend Rob Gronkowski — you know, Gronk! After months of fierce competition among more than 1,700 high schools across all 50 states and votes from thousands of fans worldwide for the Top 16 finalists, Inola High School from
Unveiled Bold Future Plans at Capital Markets Day
T-Mobile’s Capital Markets Day event in September outlined an ambitious three-year strategy to shake up the wireless and broadband landscapes (yep, again), aiming to deliver a
Connected More for Less
T-Mobile is on a mission to make things simpler and more affordable all while providing the best value in wireless. That’s why the Un-carrier started off Q4 by redefining connectivity with the ultimate upgrade to its Go5G Next and Go5G Business Next plans. With the ability to add connected devices like tablets and smartwatches for just
Up-leveled Education for Students Nationwide
T-Mobile continued to push forward on Project 10Million — the Un-carrier’s
Swept (Wireless) Awards Season
T-Mobile’s 5G network continued its streak as America's most decorated 5G network, sweeping awards across the board this year, with the most recent one reaffirming T-Mobile has the world’s best 5G availability. From the fastest download speeds to the best video experience, the Un-carrier continued to dominate industry benchmarks, including Opensignal and Ookla Market Analysis reports. Recognized for its unparalleled coverage and stability, T-Mobile’s 5G network has set the gold standard in network excellence, with top honors for things like speed, consistency, availability, performance and way more. Unwrap more.
Whew! Talk about an epic year. And that’s not even counting the star power of Mint Mobile joining the Magenta family — because, you know, we’re not ones to brag or anything.
Qualifying plans required for full suite of benefits; see here for details: www.t-mobile.com/status. See T-Mobile Tuesdays for current offers and details. Hilton: Subject to availability at participating hotels. Hilton Honors membership required. Full terms & conditions apply.
About T-Mobile
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241218169204/en/
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