Un-carrier Un-wrapped 2024
Unboxing the 12 Magenta Moments that made this year unforgettable!

Unboxing the 12 Magenta Moments that made this year unforgettable! (Photo: Business Wire)
Offered Big Savings for Streamers
T-Mobile started 2024 with a bang, launching the best entertainment streaming bundle in wireless with the Go5G Next plan. That’s right — Hulu joined the impressive lineup of streaming perks, including Apple TV+ on Us, Netflix on Us, and MLB.TV on Us. With over
Unlocked a Whole New World of Perks with Magenta Status
In February, T-Mobile elevated travel and entertainment experiences to VIP status with the launch of Magenta Status.
T-Life App Hit the Scene
T-Mobile launched its new T-Life app in February, giving a major glow-up to the way customers manage their Un-carrier life — whether you want to change your plan, upgrade your device or just see what kinds of deals and free stuff you can score every week through T-Mobile Tuesdays. The customer experience is easier than ever with one app for everything — and the masses have noticed: In December 2024, T-Life reached the No. 1 spot overall on both the Apple App Store and Google Play, surpassing 47.5 million active users. Unwrap more.
Changed the Game for Sports Fans
T-Mobile took sports tech to the next level with exciting 5G enhancements at major sporting events this year. Kicking off the year with Taylor’s boyfriend’s Big Game, fans at Allegiant Stadium and across
Pulled the Ultimate Flex in Prepaid
In May, Metro by T-Mobile launched its new Metro Flex plans, tackling prepaid’s biggest “yada” by offering customers an industry-first: a free 5G phone when they join and the same great deals as new customers when they stay. Metro celebrated the launch with Chrissy Teigen in Times Square, where people could share their biggest relationship “flex” moments for a chance to win a trip to Nada Yada Island (aka a dream vacation). Teigen also took time to chat with T-Mobile about her favorite apps and the importance of staying connected when she’s on the go. Unwrap more.
Kept Customers Connected from Gate to Gate
With free full flight Wi-Fi on most domestic flights on
Put a Taste of Magenta in That Me Espresso
Magenta Status seriously turned up the volume — especially as summer concert season heated up — with exclusive perks like T-Mobile Reserved Tickets. This fan-favorite benefit gives customers access to tickets for the hottest concerts, comedy shows, festivals, Vegas residencies and more, including Sabrina Carpenter’s latest tour. And T-Mobile didn’t stop there. To celebrate, T-Mobile partnered with Sabrina Carpenter to bring “Sweet Spot” pop-up trucks to select cities like
Gave Small-Town Teams Big-Time Victories
T-Mobile’s Friday Night 5G Lights competition kicked off football season with some help from NFL legend Rob Gronkowski — you know, Gronk! After months of fierce competition among more than 1,700 high schools across all 50 states and votes from thousands of fans worldwide for the Top 16 finalists, Inola High School from
Unveiled Bold Future Plans at Capital Markets Day
T-Mobile’s Capital Markets Day event in September outlined an ambitious three-year strategy to shake up the wireless and broadband landscapes (yep, again), aiming to deliver a
Connected More for Less
T-Mobile is on a mission to make things simpler and more affordable all while providing the best value in wireless. That’s why the Un-carrier started off Q4 by redefining connectivity with the ultimate upgrade to its Go5G Next and Go5G Business Next plans. With the ability to add connected devices like tablets and smartwatches for just
Up-leveled Education for Students Nationwide
T-Mobile continued to push forward on Project 10Million — the Un-carrier’s
Swept (Wireless) Awards Season
T-Mobile’s 5G network continued its streak as America's most decorated 5G network, sweeping awards across the board this year, with the most recent one reaffirming T-Mobile has the world’s best 5G availability. From the fastest download speeds to the best video experience, the Un-carrier continued to dominate industry benchmarks, including Opensignal and Ookla Market Analysis reports. Recognized for its unparalleled coverage and stability, T-Mobile’s 5G network has set the gold standard in network excellence, with top honors for things like speed, consistency, availability, performance and way more. Unwrap more.
Whew! Talk about an epic year. And that’s not even counting the star power of Mint Mobile joining the Magenta family — because, you know, we’re not ones to brag or anything.
Qualifying plans required for full suite of benefits; see here for details: www.t-mobile.com/status. See T-Mobile Tuesdays for current offers and details. Hilton: Subject to availability at participating hotels. Hilton Honors membership required. Full terms & conditions apply.
About T-Mobile
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241218169204/en/
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