T-Mobile to Debut New 5G-Fueled Fan Experiences at FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX
T-Mobile (TMUS) announced new 5G-powered experiences for the FORMULA 1 LAS VEGAS GRAND PRIX from Nov. 21-23. The innovations include 5G-enhanced camera views with trackside and aerial perspectives, instant race replays in the F1 Las Vegas app, and optimized event operations through 5G network slicing for ticketing and point-of-sale transactions. The T-Mobile Zone at Sphere will return featuring performances from Ludacris, Alesso, and OneRepublic. T-Mobile customers get exclusive VIP access to Club Magenta with premium views and amenities. The company's 5G network covers over 330 million people across 2 million square miles, with Ultra Capacity 5G reaching more than 300 million people.
T-Mobile (TMUS) ha annunciato nuove esperienze potenziate dal 5G per il FORMULA 1 LAS VEGAS GRAND PRIX dal 21 al 23 novembre. Le innovazioni includono visuali delle telecamere potenziate 5G con prospettive a bordo pista e aeree, riproduzioni istantanee delle gare nell'app F1 Las Vegas e operazioni ottimizzate dell'evento tramite slicing della rete 5G per biglietteria e transazioni al punto vendita. La T-Mobile Zone presso Sphere tornerà con esibizioni di Ludacris, Alesso e OneRepublic. I clienti T-Mobile avranno accesso esclusivo VIP al Club Magenta con viste e servizi premium. La rete 5G dell'azienda copre oltre 330 milioni di persone su 2 milioni di miglia quadrate, con l'Ultra Capacity 5G che raggiunge oltre 300 milioni di persone.
T-Mobile (TMUS) anunció nuevas experiencias impulsadas por 5G para el FORMULA 1 LAS VEGAS GRAND PRIX del 21 al 23 de noviembre. Las innovaciones incluyen vistas de cámaras mejoradas por 5G con perspectivas desde la pista y aéreas, repeticiones instantáneas de la carrera en la app F1 Las Vegas y operaciones optimizadas del evento a través de segmentación de red 5G para la venta de boletos y transacciones en el punto de venta. La Zona T-Mobile en Sphere regresará con presentaciones de Ludacris, Alesso y OneRepublic. Los clientes de T-Mobile tienen acceso VIP exclusivo al Club Magenta con vistas y servicios premium. La red 5G de la compañía cubre a más de 330 millones de personas en 2 millones de millas cuadradas, con Ultra Capacity 5G alcanzando a más de 300 millones de personas.
T-Mobile (TMUS)는 11월 21일부터 23일까지 열리는 FORMULA 1 LAS VEGAS GRAND PRIX를 위해 5G 기반의 새로운 경험을 발표했습니다. 혁신 사항으로는 5G 강화 카메라 뷰가 포함되어 있으며, 트랙과 공중에서의 시점을 제공하고, F1 Las Vegas 앱에서 즉각적인 레이스 리플레이를 제공하며, 티켓 판매 및 결제 거래를 위한 5G 네트워크 슬라이싱으로 이벤트 운영을 최적화합니다. Sphere에 위치한 T-Mobile Zone이 돌아와 Ludacris, Alesso, OneRepublic의 공연이 펼쳐집니다. T-Mobile 고객은 프리미엄 뷰와 편의 시설을 갖춘 Club Magenta에 독점 VIP 접근이 가능합니다. 회사의 5G 네트워크는 2백만 평방 마일에서 3억 3천만 명 이상의 사람들을 커버하며, Ultra Capacity 5G는 3억 명 이상의 사람들에게 도달합니다.
T-Mobile (TMUS) a annoncé de nouvelles expériences alimentées par la 5G pour le FORMULA 1 LAS VEGAS GRAND PRIX du 21 au 23 novembre. Les innovations comprennent des vues de caméra améliorées par la 5G avec des perspectives au bord de la piste et aériennes, des rediffusions instantanées de la course dans l'application F1 Las Vegas, et des opérations d'événement optimisées grâce à la segmentation de réseau 5G pour les ventes de billets et les transactions au point de vente. La zone T-Mobile au Sphere fera son retour avec des performances de Ludacris, Alesso et OneRepublic. Les clients T-Mobile bénéficient d'un accès VIP exclusif au Club Magenta avec des vues et des commodités premium. Le réseau 5G de l'entreprise couvre plus de 330 millions de personnes sur 2 millions de miles carrés, l'Ultra Capacity 5G atteignant plus de 300 millions de personnes.
T-Mobile (TMUS) hat neue 5G-gestützte Erlebnisse für den FORMULA 1 LAS VEGAS GRAND PRIX vom 21. bis 23. November angekündigt. Zu den Innovationen gehören 5G-verbesserte Kamerasichten mit Ansichten vom Streckenrand und aus der Luft, sofortige Rennwiederholungen in der F1 Las Vegas-App und optimierte Veranstaltungsabläufe durch 5G-Netzsegmentierung für Ticketvertrieb und Verkaufsstellen-Transaktionen. Die T-Mobile Zone im Sphere wird mit Auftritten von Ludacris, Alesso und OneRepublic zurückkehren. T-Mobile-Kunden erhalten exklusiven VIP-Zugang zum Club Magenta mit Premium-Aussichten und Annehmlichkeiten. Das 5G-Netz des Unternehmens deckt über 330 Millionen Menschen auf 2 Millionen Quadratmeilen ab, wobei das Ultra Capacity 5G mehr als 300 Millionen Menschen erreicht.
- Leading market position with 5G network covering 330 million people
- Enhanced revenue opportunities through event operations and point-of-sale systems
- Strategic partnership with F1 strengthening brand visibility
- Technology integration demonstrating practical 5G applications
- None.
Insights
The F1 Las Vegas Grand Prix partnership represents a strategic marketing and technology showcase for T-Mobile, but has minimal direct financial impact on the company's bottom line. While the event demonstrates T-Mobile's 5G network capabilities and provides valuable brand exposure, the investment in infrastructure and event experiences is primarily a marketing expense rather than a revenue driver.
The key business aspects include:
- Network slicing deployment for point-of-sale systems and content delivery
- Brand activation through the T-Mobile Zone reaching
25,000 visitors - Customer retention plays via exclusive VIP access and perks
- 5G network demonstration in a high-profile setting
This news, while showcasing T-Mobile's technological capabilities, is more about brand positioning than material business impact. The actual financial implications for T-Mobile's
From the first lap to the checkered flag, the Un-carrier is delivering new 5G innovations for fans at the track and watching at home, including new race views via 5G broadcast cameras, race replays in the F1
T-Mobile to Debut New 5G-Fueled Fan Experiences at FORMULA 1 HEINEKEN SILVER
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Immersive 5G-Enhanced Camera Views. Fans tuning into the race will enjoy first-person trackside and sweeping aerial views of the race and
Las Vegas thanks to new 5G-connected cameras and a 5G-connected drone. -
5G-Powered Race Replays. In addition to giving fans a 360-degree tour of the Las Vegas Strip Circuit™ powered by 5G-connected cameras in the F1
Las Vegas app, T-Mobile's 5G network is providing fans with instant race replays so they don’t miss a second of the action. And, through the app, T-Mobile customers will also enjoy exclusive views of every spin out, lead change and more as another way the Un-carrier gives its customers the VIP treatment with Magenta Status. - Efficient, 5G-Optimized Event Operations. T-Mobile is using 5G network slicing to enhance event operations by powering all point-of-sale and ticketing transactions so fans can seamlessly get into the event and make purchases without delay. The Un-carrier is also unlocking rapid content delivery so photographers can upload and share content with fans at race speed.
- T-Mobile Zone at Sphere and Exclusive VIP Access for T-Mobile Customers. With nearly 25,000 visitors last year, the T-Mobile Zone at Sphere is back and will feature performances from Ludacris, Alesso, OneRepublic and more at the T-Mobile Stage. Plus, T-Mobile customers can enjoy VIP vibes with the best views of all the entertainment and live action on the track at Club Magenta.
“At T-Mobile, we want to leverage our unique capabilities to help our partners find new ways to innovate. Building on the success of the inaugural Las Vegas Grand Prix race, we are shifting things into high gear this year to go even further, beyond event connectivity, to improve the fan experience and onsite operations during race weekend,” said Mike Katz, President of Marketing, Strategy and Products, T-Mobile. “Teaming up with LVGP, we're creating new innovations to enhance the fan experiences, like 5G-powered broadcast cameras to give fans new angles of the action, and optimizing event operations by giving photographers lightning-fast content uploads and powering all point-of-sale and ticketing transactions — all fueled by capabilities only available at T-Mobile on our leading 5G network.”
5G-Connected Cameras Unlock Never-Before-Seen Views of the Race
Fans tuning into the race will see brand new immersive views of the race thanks to new 5G-connected cameras. The cameras will include a 5G drone capturing sky views of the iconic Las Vegas Strip, and roaming cameras at track level delivering first-person views from across the circuit. Las Vegas Grand Prix partnered with T-Mobile to enhance connectivity and will leverage network slicing to support the data-intensive broadcast feeds, quickly and securely transmitting large packets of data directly to the TV compound so that producers can give fans new camera views on the live HD broadcast.
Fans at the track will also enjoy new 5G camera angles in the Las Vegas Grand Prix Campus Show, which will highlight the most iconic moments throughout race weekend. Legendary racing commentator Bob Varsha will host the Campus Show joined by a stacked lineup of reporters and analysts to keep fans up to speed on everything happening at the race. The production will leverage network slicing to transmit new 5G camera views from the T-Mobile Zone at Sphere and the F1 Paddock Club Rooftop, in addition to the 5G drone and track-level roaming cameras featured in the race broadcast.
The F1 Las Vegas App Returns, Loaded with More 5G-Enhanced Features
With nearly 120,000 downloads last year, the popular F1
The F1
Efficient, 5G-Optimized Event Operations
Ahead of the inaugural race last year, T-Mobile laid the 5G connectivity foundation, deploying a 5G hybrid network throughout the Las Vegas Grand Prix Pit Building, team garages and fan zones, along with T-Mobile Wi-Fi to support critical connectivity needs for attendees, event staff and race teams. This means that all attendees, T-Mobile customers or not, will be able to stay connected with complimentary Wi-Fi as well.
At this year’s race, T-Mobile will leverage network slicing on its 5G standalone network to power all payment processing and ticket scanning at the event so fans can seamlessly get into their ticketed zone and grab concessions and swag without delay. Event photographers from Getty Images and other agencies will also use network slicing to quickly transfer photos over T-Mobile's 5G without having to make a pit-stop at a hard-wired connection, allowing images to be delivered to clients and fans at race speed.
Additionally, operations teams will use T-Mobile Push to Talk for real-time, on-demand communication for event staff on and off the course from set up through checkered flag.
T-Mobile Zone at Sphere and Exclusive VIP Access for T-Mobile Customers
One of the most popular destinations for race fans last year, the T-Mobile Zone at Sphere, is back with three nights of premier performances at the T-Mobile Stage featuring Ludacris, Alesso, OneRepublic and more. Plus, T-Mobile customers can enjoy the VIP vibes with the best views of all the entertainment and live action on the track at Club Magenta. The three-story lounge features private bars, silent disco DJ performances, daily giveaways, complimentary charging and more. All T-Mobile customers have access to Club Magenta thanks to Magenta Status and can bring up to two guests to share the experience.
More for Fans Around Las Vegas
Locals and visitors can stop by the T-Mobile Signature Store on the Las Vegas Strip (3791 Las Vegas Blvd South) to take a lap around the track in an interactive driving simulator and explore race technology with an augmented reality experience featuring a full-sized F1 car on Nov. 18-24 from 9 a.m. to 9 p.m. PT. And between Nov. 19-20, fans at the store can enter for a chance to win tickets to the race. An F1 driver will make an appearance to meet fans Nov. 19 at 4:45 p.m. PT, and on Nov. 20 at 12 p.m. PT, the first 500 T-Mobile customers in line can grab a free hat from the exclusive T-Mobile X Race Service limited-edition merch drop.
Fans can visit T-Mobile's hub at the F1 Las Vegas Grand Prix Fan Experience (Nov. 22-23 from 10 a.m. PT to 6 p.m. PT) and the Venetian Expo Hall (Nov. 21-23 from 12 p.m. PT to 8 p.m. PT) to create a custom virtual photo of themselves inside a McLaren driver suit, grab free swag, charge devices and more.
T-Mobile customers can also grab a free T-Mobile X McLaren F1 hat through T-Mobile Tuesdays in the T-Life app starting Nov. 19 and redeem at participating T-Mobile stores in the area, while supplies last.
Plus, T-Mobile customers will be covered with robust 5G coverage across the race circuit, grandstands and Las Vegas Strip. According to a new report from Opensignal, T-Mobile once again has the fastest download speeds and the most available 5G network across the event footprint.
T-Mobile is the leader in 5G, delivering America’s largest, fastest and most awarded 5G network. The Un-carrier’s 5G network covers more than 330 million people across 2 million square miles. More than 300 million people nationwide are covered by T-Mobile’s super-fast Ultra Capacity 5G with over 2x more square miles of coverage than similar mid-band 5G offerings from the Un-carrier’s closest competitors.
To learn more about T-Mobile at the Las Vegas Grand Prix, visit https://www.t-mobile.com/LVGP.
Follow @TMobileNews on X, formerly known as Twitter, to stay up to date with the latest company news.
See 5G device, coverage, & access details at T-Mobile.com. Free hat: Ltd-time offer while supplies last. Qual’g plan req’d. See T-Mobile Tuesdays app for details. Driving challenge is limited to registered participants on a first-come, first-served basis as space allows.
About T-Mobile
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in
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FAQ
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