T-Mobile’s Great 5G Upgrade Includes the Latest iPhone 12 Lineup

Rhea-AI Summary

T-Mobile (NASDAQ: TMUS) has launched its latest Un-carrier initiative, the Great Free 5G Phone Upgrade, as part of the #5GforAll campaign. This promotion offers customers a free iPhone 12 when trading in an iPhone 11, or half-off the iPhone 12 with older models. Available from April 18 to May 1, the initiative aims to encourage 5G adoption among the 92% of Americans without a 5G phone. Customers must complete 24 months of bill credits to receive the device, with potential charges if they cancel early.

Positive

• Launch of the Great Free 5G Phone Upgrade to promote 5G adoption.
• Free iPhone 12 with the trade-in of iPhone 11 increases customer engagement.
• Promotional period to draw in new customers and enhance brand loyalty.

Negative

• Only a limited-time offer (April 18 - May 1) may restrict customer participation.
• Potential for significant charges if customers cancel before receiving full credits.

T-Mobile (NASDAQ: TMUS) just unveiled the company’s latest Un-carrier move, a sweeping set of initiatives that mark the beginning of the #5GforAll era. T-Mobile’s Great Free 5G Phone Upgrade includes a free 5G smartphone. And iPhone lovers can get in on the fun too. Here’s how it breaks down:

• Get iPhone 12 on us — for free — with the trade-in of iPhone 11.
• Get half off iPhone 12 with the trade-in of most older iPhone models — iPhone 7 through 10.
• Get half off iPhone 12 mini with trade-in of ANY older iPhone— all the way back to the original! Still using an iPhone 5s? That works. iPhone 4? Yep. iPhone 3GS? That one also.

… all via 24 monthly bill credits. Simple. The trade-in must be paid off and in working condition. No add-a-line or port in required.

Over the past few years, billions of dollars have been spent to build 5G networks. Billions more have gone for ads touting the promise of a 5G-powered future. But for the 92% of Americans who don’t have a 5G phone as of the start of this year,¹ no 5G phone means no 5G experience. Now, T-Mobile is solving that by upgrading America to 5G.

But hurry because this iPhone offer is only available for a limited time from April 18 through May 1.

The elegantly designed iPhone 12 and iPhone 12 mini feature an advanced dual-camera system, edge-to-edge Super Retina XDR displays for a more immersive viewing experience, and the powerful Apple-design A14 Bionic chip, the fastest chip in a smartphone. And, you can rock every inch of T-Mobile’s 5G network, America’s largest, fastest and most reliable.

If you cancel your line before receiving 24 bill credits, you may owe up to the full value of your device (e.g., $829.99 – iPhone 12 64GB); if canceling your account, you can contact us first to instead make discounted monthly balance payments. Tax on pre-credit price due at sale. Qualifying credit & trade-in ($830: iPhone 11 Pro Max, 11 Pro, 11. $415: iPhone XS Max, XS, XR, X, 8 Plus, 8, 7 Plus, 7, 6s Plus, 6s, 6 Plus, 6, SE1, and SE2. $365: 5S, 5, 5c, 4S, 4, 3GS, 3G, Original iPhone.) required. $10 SIM card and $20 support charge may be required. Up to $830 via trade-in credit and bill credits; must be active and in good standing to receive credits; allow 2 bill cycles. Max 4/account. See T-Mobile.com for details.

Capable device required for 5G. Some uses may require certain plan or feature; see T-Mobile.com. Most Reliable: 5G mobile network results in the US are based on an audit report conducted by independent third-party umlaut containing crowdsourced data for user experience collected from September 2020 until February 2021. Full details can be found on: www.umlaut.com/en/benchmarking/USA. Fastest: Opensignal Awards – USA: 5G User Experience Report January 2021, based on independent analysis of average speeds from mobile measurements recorded during the period September 16 – December 14, 2020 © 2021 Opensignal Limited.

About T-Mobile

T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: https://www.t-mobile.com.

¹ “Making 5G Real,” PWC, https://www.pwc.com/us/5g

View source version on businesswire.com: https://www.businesswire.com/news/home/20210407005734/en/

FAQ

What is T-Mobile's latest initiative related to 5G?

T-Mobile has launched the Great Free 5G Phone Upgrade to promote 5G phones.

When does the T-Mobile 5G phone promotion start and end?

The promotion runs from April 18 to May 1.

How can customers get a free iPhone 12 with T-Mobile?

Customers can receive a free iPhone 12 by trading in an iPhone 11.

What are the trade-in options for the iPhone 12 at T-Mobile?

Customers can get half-off the iPhone 12 with most older iPhone models.

What happens if I cancel my T-Mobile line early during the promotion?

If you cancel before receiving 24 bill credits, you may owe the full device value.