T-Mobile Enhances Project 10Million Program and Announces New Partnership with Boys & Girls Clubs to Boost Digital Access for Even More Students
T-Mobile (NASDAQ: TMUS) has announced enhancements to its Project 10Million (P10M) initiative, aimed at bridging the digital divide for students. Key updates include:
1. Doubling the data allowance from 100GB to 200GB per year for five years for new and existing qualifying K-12 student families.
2. Introducing a new discounted 10GB data pass for $10 for families who exceed their data limit.
3. Partnering with Boys & Girls Clubs of America to expand program reach through nationwide enrollment campaigns and sign-up events.
4. Collaborating with artist and activist Common to champion digital equity and education.
Since 2020, P10M has provided $6.9 billion in products and services, connecting over 6 million students. The program aims to offer free hotspots, data plans, and access to low-cost devices for 10 million at-risk students.
T-Mobile (NASDAQ: TMUS) ha annunciato miglioramenti alla sua iniziativa Project 10Million (P10M), mirata a colmare il divario digitale per gli studenti. Le principali novità includono:
1. Doppio del limite di dati da 100GB a 200GB all'anno per cinque anni per le famiglie di studenti K-12 nuovi ed esistenti che soddisfano i requisiti.
2. Introduzione di un nuovo pass dati scontato da 10GB a $10 per le famiglie che superano il loro limite di dati.
3. Collaborazione con i Boys & Girls Clubs of America per ampliare la portata del programma tramite campagne di iscrizione nazionali e eventi di registrazione.
4. Collaborazione con l'artista e attivista Common per promuovere l'equità digitale e l'istruzione.
Dal 2020, P10M ha fornito $6.9 miliardi in prodotti e servizi, collegando oltre 6 milioni di studenti. Il programma mira a offrire hotspot gratuiti, piani dati e accesso a dispositivi a basso costo per 10 milioni di studenti a rischio.
T-Mobile (NASDAQ: TMUS) ha anunciado mejoras en su iniciativa Project 10Million (P10M), destinada a cerrar la brecha digital para los estudiantes. Las principales actualizaciones incluyen:
1. Duplicar la asignación de datos de 100GB a 200GB al año durante cinco años para las familias de estudiantes K-12, tanto nuevas como existentes, que califiquen.
2. Introducir un nuevo pase de datos de 10GB por $10 para las familias que superen su límite de datos.
3. Asociarse con los Boys & Girls Clubs of America para expandir el alcance del programa mediante campañas de inscripción a nivel nacional y eventos de registro.
4. Colaborar con el artista y activista Common para abogar por la equidad digital y la educación.
Desde 2020, P10M ha proporcionado $6.9 mil millones en productos y servicios, conectando a más de 6 millones de estudiantes. El programa tiene como objetivo ofrecer puntos de acceso gratuitos, planes de datos y acceso a dispositivos de bajo costo para 10 millones de estudiantes en riesgo.
T-Mobile (NASDAQ: TMUS)는 학생들의 디지털 격차를 해소하기 위한 Project 10Million (P10M) 이니셔티브의 개선 사항을 발표했습니다. 주요 업데이트는 다음과 같습니다:
1. 데이터 제공량을 100GB에서 200GB로 두 배로 늘림 - 5년 동안 새로운 및 기존 자격을 갖춘 K-12 학생 가구에 적용됩니다.
2. 데이터를 초과 사용하는 가정을 위한 $10에 10GB 데이터 패스 할인 제공.
3. Boys & Girls Clubs of America와 협력하여 전국적인 등록 캠페인과 등록 이벤트를 통해 프로그램의 범위를 확대합니다.
4. 아티스트이자 활동가인 Common과 협력하여 디지털 형평성과 교육을 옹호합니다.
2020년 이래로 P10M은 $69억 달러 상당의 제품 및 서비스를 제공하여 600만 명 이상의 학생을 연결했습니다. 이 프로그램은 1000만 명의 위험에 처한 학생들에게 무료 핫스팟, 데이터 플랜 및 저렴한 장치에 대한 접근을 제공하는 것을 목표로 합니다.
T-Mobile (NASDAQ: TMUS) a annoncé des améliorations à son initiative Project 10Million (P10M), visant à réduire la fracture numérique pour les étudiants. Les principales mises à jour comprennent :
1. Doubler l'allocation de données de 100 Go à 200 Go par an pendant cinq ans pour les familles d'élèves K-12 nouvelles et existantes qui remplissent les critères.
2. Introduction d'un nouveau pass de données à 10 Go pour 10 $ pour les familles qui dépassent leur limite de données.
3. Partenariat avec les Boys & Girls Clubs of America pour élargir la portée du programme par le biais de campagnes d'inscription nationales et d'événements d'inscription.
4. Collaboration avec l'artiste et activiste Common pour défendre l'équité numérique et l'éducation.
Depuis 2020, P10M a fourni 6,9 milliards de dollars de produits et services, connectant plus de 6 millions d'étudiants. Le programme vise à offrir des points d'accès gratuits, des forfaits de données et un accès à des appareils à bas prix pour 10 millions d'étudiants à risque.
T-Mobile (NASDAQ: TMUS) hat Verbesserungen seiner Initiative Project 10Million (P10M) angekündigt, die darauf abzielt, die digitale Kluft für Schüler zu überbrücken. Die wichtigsten Aktualisierungen umfassen:
1. Verdopplung des Datenvolumens von 100GB auf 200GB pro Jahr für fünf Jahre für neue und bestehende berechtigte K-12-Familien.
2. Einführung eines neuen 10GB-Datenpasses für $10 für Familien, die ihr Datenlimit überschreiten.
3. Partnerschaft mit den Boys & Girls Clubs of America, um die Reichweite des Programms durch landesweite Anmeldungen und Registrierungsveranstaltungen zu erweitern.
4. Zusammenarbeit mit dem Künstler und Aktivisten Common, um digitale Chancengleichheit und Bildung zu fördern.
Seit 2020 hat P10M Produkte und Dienstleistungen im Wert von 6,9 Milliarden Dollar bereitgestellt und über 6 Millionen Schüler verbunden. Das Programm zielt darauf ab, 10 Millionen gefährdeten Schülern kostenlose Hotspots, Datenpläne und Zugang zu kostengünstigen Geräten anzubieten.
- Doubling data allowance from 100GB to 200GB per year for qualifying K-12 student families
- Introduction of a new discounted 10GB data pass for $10
- Partnership with Boys & Girls Clubs of America to expand program reach
- Connected over 6 million students since 2020
- Provided $6.9 billion in products and services through Project 10Million
- None.
Insights
The expansion of T-Mobile's Project 10Million (P10M) marks a significant step in addressing the digital divide in education. By doubling the data allowance to 200GB per year for eligible participants, T-Mobile is responding to the 226% surge in educational technology use over the past five years. This increase aligns with the growing demands of digital learning, including video streaming and web calls.
The partnership with Boys & Girls Clubs of America is a strategic move to reach more students, particularly those in underserved communities. This collaboration, coupled with enrollment campaigns and sign-up events, has the potential to significantly expand the program's reach beyond the 6 million students already connected.
While this initiative is commendable from a social responsibility standpoint, its direct impact on T-Mobile's bottom line may be However, it could enhance brand perception and customer loyalty in the long term, potentially leading to increased market share in family-oriented demographics.
T-Mobile's enhancement of Project 10Million demonstrates a strategic long-term investment in corporate social responsibility and market expansion. The
The program's expansion, including doubling data allowances and partnering with a major youth organization, positions T-Mobile to potentially capture a larger share of the family and education market. This move could lead to increased brand loyalty and customer retention in a highly competitive telecom landscape.
While the immediate financial impact may be neutral or slightly negative due to increased data provision, the long-term benefits in terms of customer acquisition and retention could outweigh these costs. This initiative aligns with T-Mobile's "Un-carrier" brand identity, potentially differentiating it from competitors in corporate social responsibility efforts.
The Un-carrier is doubling the data for eligible P10M participants and launching a new partnership with the nation’s leading after-school organization to get free internet into the hands of more students and bridge the digital divide
The Un-carrier is doubling the data for eligible P10M participants and launching a new partnership with the nation’s leading after-school organization to get free internet into the hands of more students and bridge the digital divide (Graphic: Business Wire)
Starting Sept. 26, qualifying kindergarten through 12th grade student families who sign up for P10M with T-Mobile will now receive 200GB per year for five years, twice the previous 100GB allotment. Current Project 10Million families with T-Mobile will also enjoy increased data for the remainder of their five years. Student families will also be able to purchase a new highly discounted 10GB data pass for just
To continue helping bridge the digital divide and reach more students, the Un-carrier is also partnering with Boys & Girls Clubs of America to hold enrollment campaigns and sign-up events nationwide. Two events were recently held alongside Oscar, Emmy and Grammy award-winning artist and activist Common, a champion of digital equity, education and T-Mobile’s Project 10Million; one was held on Sept. 6 in
"We launched our groundbreaking Project 10Million program back in 2020 with a simple goal - to provide free or highly subsidized home Internet to up to 10Million students at home, so they won't fall behind in school," said Mike Sievert, CEO of T-Mobile. "And today, after providing more than 6 million students with the critical Internet access they need to succeed, we're making the program even better than ever, with a set of program enhancements, to help our largest and most important community program to make an even bigger impact."
“Our Club professionals are dedicated to ensuring all youth have the resources and support they need to achieve academic success. We believe strongly in the power of collaboration and community, which is why we’re joining forces with T-Mobile to make sure families with school-aged children have access to the essential connectivity that enables all youth to unlock their full potential,” said Jim Clark, President and CEO, Boys & Girls Clubs of America.
Additional Project 10Million back-to-school activations have been held or are to come in
T-Mobile announced Project 10Million in 2019 and launched the program in 2020 with the goal of offering 10 million at-risk students a free hotspot, free data plans, and access to at-cost laptops and tablets and has continued to improve the initiative to include a portfolio of options for schools and families. To date the company has provided
Data enhancements available for households eligible for the National School Lunch Program that sign up for Project 10Million directly with T-Mobile. Schools working with T-Mobile to provide access to Project 10Million for qualifying student populations may also be able to participate in these program enhancements. During congestion, Project 10Million customers may notice speeds lower than other customers due to data prioritization. Video typically streams in SD quality. Verify National School Lunch Program eligibility at signup.
About T-Mobile
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in
About Boys & Girls Clubs of America
For more than 160 years, Boys & Girls Clubs of America (BGCA.org) has provided a safe place for kids and teens to learn and grow. Clubs offer caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Boys & Girls Clubs programming promotes academic success, good character and leadership, and healthy lifestyles. Over 5,400 Clubs serve more than 3 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on
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