See Ya Speed Bumps. T-Mobile Unleashes 5G with New Magenta MAX Plan

Rhea-AI Summary

T-Mobile (NASDAQ: TMUS) has introduced the Magenta MAX, a new smartphone plan that maximizes the benefits of its extensive 5G network. This unlimited Premium Data plan allows customers to experience both 4G LTE and 5G without speed throttling, even for high data usage. The plan, available from February 24, includes features like UHD streaming, 40GB of mobile hotspot data, and Netflix on Us. Additionally, T-Mobile offers a Zero Cost to Switch deal, allowing customers to save up to $650 when switching from AT&T or Verizon, making it an attractive option for potential new subscribers.

Positive

• Launch of Magenta MAX plan enhancing 5G capacity and speed.
• Unlimited Premium Data without speed throttling for high data users.
• Enhanced features including UHD streaming and 40GB hotspot data.
• Zero Cost to Switch deal bringing up to $650 savings for new customers.

Negative

• None.

T-Mobile (NASDAQ: TMUS):

(Graphic: Business Wire)

What’s the news: In another 5G first, T-Mobile is unleashing the capacity of America’s largest and fastest 5G network with the new Magenta MAX, delivering unlimited Premium Data — both 4G LTE and 5G on your smartphone, so you can’t be slowed down based on how much you use. Plus, with T-Mobile’s new Zero Cost to Switch deal, AT&T and Verizon customers can get up to $650 and pay zero device switching costs when they bring their own phones.

Why it matters: Today’s wireless plans are built for limited-capacity 4G networks. Magenta MAX is the first plan built to take full advantage of 5G’s capacity and speed.

Who it’s for: Everyone who is tired of hearing what a 5G network can do and is ready to experience it.

T-Mobile (NASDAQ: TMUS) is un-leashing 5G like no one else. Introducing Magenta MAX, the first and only 5G smartphone plan built to show what a truly powerful 5G network can do for consumers. Magenta MAX delivers unlimited Premium Data — 4G and 5G — on your smartphone. That means you can’t be slowed down based on how much you use. Plus, Magenta MAX is made for video streaming with UHD (ultra-high definition) streaming up to 4K resolution and Netflix on Us on all MAX plans, now including single line customers. And Magenta MAX comes with the industry’s most generous smartphone mobile hotspot at 40GB of high-speed data included for consumers! Simply put, Magenta MAX sets a new bar in wireless, with the best benefits at a better price than other premium plans!

Legacy smartphone plans are built for lower capacity 4G LTE networks, so Verizon, AT&T and even T-Mobile’s unlimited plans allow providers to lower your network priority if you’ve used a massive amount of data, which means that you might hit speed bumps if the network gets congested. Verizon and AT&T market this as “Premium Data” and give most customers 50GB. But, there’s nothing premium about paying more for fast 5G that’s only in “some parts of some cities.”* Now we’re in the 5G era, and T-Mobile has lit up the highest-capacity 5G network available — a network so powerful it can start unleashing the power of 5G to deliver unlimited Premium Data.

Just to 5G flex, T-Mobile is also upgrading the core Magenta plan with double the Premium Data, from 50GB to 100GB, and nearly double the high-speed smartphone mobile hotspot data, from 3GB to 5GB. All for no additional cost. Existing Magenta and Magenta Plus customers can easily upgrade and keep current device or line promos, too!

For the millions who just got a shiny new 5G smartphone … but are stuck on Carrier plans built for 4G, T-Mobile is launching a new Zero Cost to Switch deal. Bring that new 5G phone to T-Mobile, get up to $650 per line to pay it off and there are zero device switching costs. Keep your phone, switch without the switching costs AND unleash 5G on the nation's largest and fastest 5G network. Win. Win. Win.

“We just joined forces with Sprint, and we’re already America’s 5G coverage and speed leader. Magenta MAX is just a first taste of what our network capacity allows us to do!” said T-Mobile CEO Mike Sievert. “When you’re a heavy data user with a super-fast 5G smartphone, you don’t want to be hit with speed bumps. It’s like having a Ferrari and being forced to drive it in the school zone. Well, now it’s time to open ‘er up on the wide open magenta road! And we are just getting started. Buckle up!”

“5G can deliver more data, faster, but consuming more, faster can quickly run afoul of rules found in plans built for 4G networks,” says Jason Leigh, Research Manager, 5G and Mobile Services Research at IDC. “Redesigning the traditional wireless service plan to take advantage of what 5G can do will create customer enthusiasm for a truly meaningful 5G experience."

Magenta MAX takes the place of Magenta Plus and launches February 24 for consumers and small businesses. Get unlimited talk, text and unlimited Premium Data — 4G and 5G — on your smartphone. So even if you use 200GB or more, you can’t be slowed down based on how much data you use. Plus, Magenta MAX is stacked with new and favorite Un-carrier extras:

• Netflix on Us – now for single lines and family plans
• unlimited UHD streaming at up to 4K UHD resolution
• 40GB of high-speed smartphone mobile hotspot data (and unlimited 3G speeds after that) – the industry’s best for consumers
• free thank you gifts and discounts on T-Mobile Tuesdays
• unlimited Gogo in-flight texting and Wi-Fi all flight long
• free texting and data in 210 countries and destinations
• unlimited talk, text and data in Mexico and Canada with up to 5GB of high-speed data
• free Scam Shield Premium protection, including free Scam Block and Caller ID

All for the same price as Magenta Plus, just $57 per line per month for three lines with autopay and monthly taxes and fees included. But right now, get Magenta MAX for just $47 per line per month for three lines with autopay for a limited time.

And Magenta MAX isn’t just the best plan at T-Mobile. It’s the best plan in wireless, loaded with features at a great price that saves hundreds compared to other premium plans. Right now, Verizon customers can save over $650 a year and AT&T customers can save over $475 a year — and even more because monthly taxes and fees aren’t included.

Zero Cost to Switch

Now it’s easier to say goodbye to Verizon and AT&T than ever before. T-Mobile’s new Zero Cost to Switch deal is designed for people who just upgraded to a super-fast 5G smartphone but are stuck on Carrier plans built for 4G and that limit their access to 5G. With Zero Cost to Switch, consumers and small businesses can …

switch to the Un-carrier,

AND keep their eligible phones and phone numbers, photos, contacts, favorite apps and more

AND T-Mobile will pay it off (up to $650 per line on eligible phones via virtual prepaid card)

AND T-Mobile will waive the costs associated with switching over their devices.

But, if you don’t have a 5G smartphone yet and want to upgrade, you can get a new 5G phone on us via 24 monthly bill credits when you pick up your new phone on T-Mobile’s interest-free Equipment Installment Plan and trade in an eligible device.

Largest & Fastest 5G Network

T-Mobile is America’s 5G leader with the largest and fastest 5G network. T-Mobile’s Extended Range 5G covers 280 million people across 1.6 million square miles — that’s nearly 2.5x more coverage than AT&T and nearly 4x more than Verizon! With Sprint now part of T-Mobile, the Un-carrier is widening its lead, using dedicated spectrum to bring customers with capable devices download speeds of around 300 Mbps in many places and peak speeds up to 1 Gbps. T-Mobile’s Ultra Capacity 5G already reaches 2,400 cities and towns and covers over 50x more people than Verizon covers with Ultra Wideband. So, what do you do when you are the largest and fastest? Let people experience 5G like no one else can, of course.

For more information on T-Mobile’s network, visit t-mobile.com/coverage and starting Feb 24, for more information on new Magenta MAX, and all of T-Mobile’s plans visit t-mobile.com/cell-phone-plans. For more information on T-Mobile’s Zero Cost to Switch deal, visit https://www.t-mobile.com/offers/switch-to-t-mobile-from-verizon-or-att.

And as always, follow T-Mobile’s Official Twitter Newsroom @TMobileNews to stay up to date with the latest company news.

* Source: actual Verizon commercials

Activate up to 4K UHD streaming on capable device, or video typically streams at 480p. Unlimited while on our network. After high-speed tethering allotment, unlimited on our network at max 3G speeds. Fastest 5G network per Opensignal Awards based on average speeds – USA: 5G User Experience Report January 2021. Some uses may require certain plan or feature; see T-Mobile.com. Qualifying credit required for pricing/offers. Zero Cost to Switch: Qualifying port-in, 90+ days with device & AT&T/VZN and timely redemption required. Virtual card typically takes 15 days. No cash access & expires in 6 months. Card issued by Sunrise Banks N.A., Member FDIC. T-Mobile will cover $10 SIM & $20 assisted support charges. $47/line: With monthly bill credits. Credits may take up to 2 bill cycles; credits will stop if you cancel any lines. Limit 1 offer per account. May not be combinable with some offers or discounts. $5 more/line without AutoPay. Free iPhone: If you cancel wireless service before 24 credits, credits may stop and remaining balance on required finance agreement may be due; if cancelling your account you can contact us first to instead continue making discounted monthly balance payments. Add’l line required. Tax on pre-credit price due at sale. Up to $830 via trade-in credit and bill credits. Must be active and in good standing to receive credits; allow 2 bill cycles. Max 4/account. ​

About T-Mobile

T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: https://www.t-mobile.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210222005687/en/

FAQ

What is the new Magenta MAX plan from T-Mobile?

The Magenta MAX plan is T-Mobile's unlimited smartphone plan that offers both 4G LTE and 5G Premium Data without throttling, designed to maximize the benefits of their extensive 5G network.

When will the Magenta MAX plan be available?

The Magenta MAX plan will be available starting February 24.

What benefits does the Magenta MAX plan offer?

The Magenta MAX plan includes unlimited Premium Data, UHD streaming, 40GB of high-speed mobile hotspot data, and access to Netflix on Us.

What is the Zero Cost to Switch deal from T-Mobile?

The Zero Cost to Switch deal allows customers from AT&T and Verizon to switch to T-Mobile and receive up to $650 to cover their switching costs.

How much can customers save by switching to T-Mobile?

Customers can save over $650 a year by switching from Verizon and over $475 a year from AT&T with the new Magenta MAX plan.