People, Not Products, are the Future of Banking, Finds Economist Intelligence Unit Report for Temenos
A recent report by the Economist Intelligence Unit, published by Temenos (SIX:TEMN), reveals that 81% of banks aim to enhance customer experience over product differentiation in the next four years. The report indicates a significant shift towards online banking, with 27% of UK adults holding digital-only bank accounts. Key priorities for banking executives include improving customer engagement, responsible lending, and financial inclusion. The study emphasizes the need for banks to adopt a customer-centric approach as they move online, highlighting that 71% expect cash transactions to shrink drastically by 2025.
- 81% of banks prioritize customer experience over products, indicating a significant industry shift.
- 27% of UK adults now have digital-only bank accounts, a 16% growth from January 2020.
- Key banking priorities include microfinance (34%), unbanked deposits (33%), and responsible lending (32%).
- Top-performing clients achieve cost-income ratios of 26.8%, significantly better than the industry average.
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Four in five (
81% ) banks seek to differentiate on customer experience rather than products -
Mastering both customer experience (
30.5% ) and digital marketing (28.5% ) are ranked as top strategic priorities for the next four years -
Survey respondents across the world are considering microfinance for entrepreneurs (
34% ), deposits for the unbanked (33% ) and responsible lending to under-banked populations (32% ) as top actions to promote financial inclusion and empowerment
The report, titled “Demanding More”, is based on a recent global survey of 305 senior banking executives conducted by the
The shift towards online banking has highlighted the evolution of how financial institutions manage relationships and the demise of the traditional branch. Global banking executives’ top strategic priorities are all customer-focused. Improving customer experience and engagement, including personalization and intimacy, was viewed as the top strategic priority by
The report further reveals that consumers, particularly Millennials and Gen Z, are increasingly demanding that companies follow responsible business practices. This is leading to business engagement with issues that are important to consumers, such as combating climate change and promoting diversity and financial inclusion. Additionally, banking executives are prioritizing the financial empowerment of their customers. Findings show that around one in three financial institutions are considering growing microfinance for entrepreneurs (
Joaquin de Valenzuela Muley, SVP & Busines Line Director – Temenos Infinity, said: “Banking is a very human experience, and yet for so many, banking doesn’t happen the way we live our lives. In today’s world, the relationship financial institutions have with members or customers is more critical than ever. Banks are moving their customers from physical into digital channels and the winners will be those who can inject intimacy into those channels. Banks will need to provide a digitally-driven customer experience in assisted channels and online – offering advice, value-added services, and ‘always on’ banking, helping individuals, families, and businesses to meet their dreams and aspirations. This report showcases what should have already been obvious: banking is about the people, and the products need to reflect that.”
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About Temenos
Temenos software is proven to enable its top-performing clients to achieve cost-income ratios of
For more information, please visit www.temenos.com.
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Media Contacts
Temenos Global Public Relations
Tel: +1 610 232 2793 & +44 20 7423 3857
Email: press@temenos.com
SEC Newgate on behalf of Temenos
Tel: +44 20 7680 6550
Email: AllNewgateTemenos@secnewgate.co.uk
Source: Temenos
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