Trend Micro Ranked #1 Channel Champion by Canalys

Rhea-AI Summary

Trend Micro (TYO: 4704; TSE: 4704) has been named the #1 Champion in the Canalys Global Cybersecurity Leadership Matrix 2025, marking its third consecutive top ranking among 32 cybersecurity vendors. The company achieved a leadership score of 82% and momentum score of 74% in Canalys's evaluation.

The recognition highlights Trend's Global Partner Program, launched in 2024, which delivers tailored engagement across 69 countries and various partner types. The program features AI capabilities, partner competencies, training, and lead-generation tools. Canalys noted that Trend's 2025 focus will be on expanding its partner ecosystem, particularly in AI-focused partnerships with NVIDIA and sectors including defense, energy, healthcare, and FSI.

The company plans to enhance its security services specialist ecosystem and drive partner momentum through cloud marketplaces, implementing an AI-predicted opportunity campaign for up- and cross-sell opportunities.

Positive

• Achieved #1 ranking as Champion in Canalys Matrix for third consecutive time
• Strong market presence across 69 countries with hundreds of thousands of enterprise customers
• High performance scores: 82% leadership and 74% momentum in Canalys evaluation
• Strategic expansion into AI partnerships with NVIDIA and key sectors (defense, energy, healthcare, FSI)

Negative

• None.

Recognized for "go-to-market innovation and consistent partner engagement"

DALLAS, March 11, 2025 /PRNewswire/ -- Cybersecurity giant Trend Micro Incorporated (TYO: 4704; TSE: 4704) has been named a Champion in the Canalys Global Cybersecurity Leadership Matrix 2025. This marks Trend's third consecutive placement as #1 among the 32 cybersecurity vendors appraised by Canalys. Trend and its partners serve the industry's most geographically diverse customer base, protecting hundreds of thousands of enterprise customers across 69 countries.

This marks Trend's third consecutive placement as #1 among the 32 cybersecurity vendors appraised by Canalys.

To learn more about Trend's channel partner program, visit: https://www.trendmicro.com/en_us/partners/channel-partners.html

Trend launched its Global Partner Program in 2024, delivering consistent and tailored engagement to all regions and partner types. AI capabilities, partner competencies, immersive training, customized playbooks and lead-generation tools were all recognized by Canalys.

According to Canalys's review of Trend's channel program: "Partner ecosystem expansion will be a key focus in 2025, with an emphasis on new AI-focused partners in collaboration with NVIDIA and partners in defense, energy, healthcare and FSI sectors. Priorities will include growing its security services specialist ecosystem and driving sustained partner momentum via cloud marketplaces. The launch of an AI-predicted opportunity campaign will boost up- and cross-sell opportunities, while the new Technical Partner Center will help partners optimize pre- and post-sales."

To be ranked as a Champion in the Canalys Global Cybersecurity Leadership Matrix, security vendors must have the highest levels of excellence in channel management, high and consistent vendor benchmark scores, among the largest share of global shipments and strong market performance, vision, leadership and change capabilities.

Kevin Simzer, COO at Trend: "Our deep focus on empowering our channel partners and end customers through AI-driven proactive cybersecurity continues to resonate in the industry. We're proud to be recognized by Canalys for our channel innovation, scaling, diversity of partner types, and quality of service. We're building on this success throughout 2025 with continued expansion of our channel capabilities."

Canalys measures partner sentiment by leveraging their Vendor Benchmark Analyzer, a tool that collates channel partners' experiences of working with vendors to provide scores which allow easy cross comparison. Trend lead the evaluation with a leadership score of 82% and a momentum score of 74%. 

About Trend Micro
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/trend-micro-ranked-1-channel-champion-by-canalys-302397788.html

SOURCE Trend Micro Incorporated

FAQ

What achievement did Trend Micro (TMICY) receive in the Canalys Global Cybersecurity Leadership Matrix 2025?

Trend Micro ranked #1 as Champion in the Canalys Global Cybersecurity Leadership Matrix 2025, marking its third consecutive top placement among 32 cybersecurity vendors.

What are the key features of Trend Micro's (TMICY) Global Partner Program launched in 2024?

The program includes AI capabilities, partner competencies, immersive training, customized playbooks, and lead-generation tools, delivering consistent engagement across 69 countries.

What are Trend Micro's (TMICY) partner ecosystem expansion plans for 2025?

Trend Micro plans to focus on new AI-focused partners with NVIDIA and expand into defense, energy, healthcare, and FSI sectors, while growing its security services specialist ecosystem.

What scores did Trend Micro (TMICY) achieve in the Canalys evaluation?

Trend Micro achieved a leadership score of 82% and a momentum score of 74% in Canalys's Vendor Benchmark evaluation.