Trend Micro Launches World's First Security Solutions for Consumer AI PCs
Trend Micro, a global leader in cybersecurity, announced its first consumer security solutions for AI-powered PCs at Computex 2024. These new solutions, available late 2024, aim to address emerging threats associated with AI applications. Collaborating with Intel, Trend Micro will leverage Intel's next-generation Core Ultra processors to enhance email security by running scans locally, increasing privacy and reducing latency.
Trend Micro's new AI application protection feature aims to prevent model tampering and knowledge base poisoning, thus securing personal information and mitigating misinformation risks. The company anticipates a 100% increase in the usage of its NPU-powered email security feature on AI PCs.
Trend Micro emphasizes its commitment to securing AI and leveraging partnerships to foster innovation. By offering solutions for both enterprise and individual consumers, the company seeks to be at the forefront of AI cybersecurity.
- Trend Micro's first consumer security solutions for AI PCs are set to launch in late 2024.
- Collaboration with Intel to enhance email security using next-generation Core Ultra processors.
- Local scanning for email security increases privacy and reduces latency.
- AI application protection feature aims to prevent model tampering and knowledge base poisoning.
- Trend Micro expects a 100% increase in usage of NPU-powered email security on AI PCs.
- Showcasing new capabilities at Computex 2024 reinforces Trend Micro's commitment to innovation.
- The new security solutions will only be available in late 2024, delaying potential benefits to consumers.
- The effectiveness of the AI application protection and NPU-powered email security features remains to be seen in real-world scenarios.
- No specific financial data or revenue projections are provided, making it difficult to assess the potential financial impact.
Global cybersecurity innovator showcases capabilities at Computex 2024
Carla Rodriguez, VP and GM of Client Software Ecosystem Enabling at Intel: "We are pleased to collaborate with Trend Micro on AI solutions leveraging our next generation Intel Core Ultra processors (code name Lunar Lake). Specifically, Trend will be the first to utilize Lunar Lake's 48 NPU Tops on their email defense feature to run scans locally, increasing user privacy and security while lowering latency. Intel enables a broad and open ecosystem and brings unmatched scale and channels for AI ISVs like Trend Micro. We look forward to driving their solutions to those seeking to adopt AI capable PCs rooted in security."
Trend's ecosystem expanding this week to include Intel is a testament to its focus on innovation without boundaries. As Trend continues to focus on AI and other emerging technologies, collaboration with industry peers is critical.
Kevin Simzer, COO at Trend: "We are not only leveraging AI for security, but also securing AI itself. The value of this AI era will ultimately depend on how secure it is, from the enterprise level to the individual consumer. Trend is addressing both, while many in the industry are not yet doing either."
AI PCs powered by neural processing units (NPUs) allow consumers to run AI applications locally on their device rather than in the cloud, providing benefits from privacy to performance. As PC manufacturers rapidly bring new AI PCs to market, consumers will be presented with both new opportunities and new risks. Trend is committed to addressing these risks through its new capabilities being showcased at Computex 2024:
- AI application protection: Traditional cybersecurity solutions for PCs are not enough when it comes to protecting consumer AI applications from malicious activity. Methods such as model tampering or knowledge base poisoning can result in an AI application being directed to put users at risk of losing sensitive personal information or becoming a victim of misinformation. Trend's AI application protection capability is designed to address this risk and is set to launch for device security products in 2024.
- NPU-powered email security: Previously, email content had to be sent to the cloud for analysis due to computing power requirements. Trend can now run email scam protection locally on an AI PC. This offers a better user experience and removes data privacy friction from the process. Trend expects to see a
100% increase in usage of this feature on AI PCs, which will be available as part of its device security solutions in 2024.
Trend is showcasing its AI application protection and NPU-powered email security at booth K0028 at Computex.
To find out more about Trend Micro's commitment to protecting consumers in the age of AI, visit: https://www.trendmicro.com/consumer-ai
Certain statements included in this press release that are not historical facts are forward-looking statements. Forward-looking statements are sometimes accompanied by words such as "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," "should," "would," "plan," "predict," "potential," "seem," "seek," "future," "outlook" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements concerning Trend's AI related security solutions. These statements are based on our current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we do not know whether our expectations will prove correct. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, even if subsequently made available by us on our website or otherwise. We do not undertake any obligation to update, amend or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.
About Trend Micro
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com
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SOURCE Trend Micro Incorporated
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