Trend Micro Embarks on World's Largest Cybersecurity Tour: U.S. Kick-off Coincides with RSAC 2023

Rhea-AI Summary

Trend Micro Incorporated has launched a worldwide cybersecurity tour aiming to reach over 120 cities in 90 days, commencing in San Francisco on April 26, 2023. This initiative is designed to assist organizations in mitigating rising cyber risks and enhancing resilience against cyber threats. The tour coincides with the RSA Conference, featuring speaker sessions on key cybersecurity topics like biometrics and cyber insurance. Trend Micro's research indicates a disconnect between executive awareness of cybersecurity and its implication as a business risk, with only 64% of decision-makers acknowledging this connection. The tour seeks to educate IT leaders on improving risk posture and making informed decisions to bolster business resilience.

Positive

• Launch of a global cybersecurity tour reaching over 120 cities indicates strong market engagement.
• Coinciding with RSA Conference increases visibility among industry leaders.
• Focus on educating IT leaders about cyber risks can enhance brand reputation.
• Potential for increased sales through heightened awareness of cybersecurity challenges.

Negative

• Research shows only 33% of executives report cyber as a business risk, indicating a gap in awareness.
• The cybersecurity skills shortage could hinder effective risk management.

Cybersecurity leader reaches out to most geographically diverse customer base in the industry to build resilience against cyber threats

DALLAS, April 20, 2023 /PRNewswire/ -- Trend Micro Incorporated (TYO: 4704)(TSE: 4704), a global cybersecurity leader, has launched a world tour that will reach over 120 cities within 90 days in its ongoing mission to help organizations mitigate surging cyber risk. Seats for upcoming stops are reservation-only and are just one element of Trend's activities planned during RSAC 2023 in San Francisco.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9161451-trend-micro-global-cybersecurity-tour/

The tour's arrival in the United States begins with an early stop in San Francisco on April 26. The event coincides with the RSA Conference, providing easy access for attendees who will also see Trend Micro experts on RSA panels on biometrics, the metaverse, cyber insurance, and maritime threats.

Kevin Simzer, COO at Trend Micro: "Attack surfaces are expanding and increasing cyber risk at organizations of all sizes. Trend research has shown that many executives don't fully understand what resources their security teams need to discover and mitigate vulnerabilities. Our goal with the Risk to Resilience world tour is to help IT leaders understand their risk, communicate with executives, and improve their resilience."

Organizations are investing billions worldwide in digital transformation.ⁱ But the same investments are also expanding the corporate cyberattack surface at a time of critical security skills shortages. Trend Micro's tour is bringing together industry experts and analysts, threat intelligence and insights for a private leadership level discussion.

Unfortunately, new research reveals that senior corporate executives still underestimate security's role as driver of business success.ⁱⁱ 64% of business decision makers see a strong connection between cybersecurity and business risk – yet only 1/3 say they report cyber as a business risk, while 28% don't record cyber risk at all.

Attendees at the show will hear expert perspectives and learn how to:

• Improve their risk posture
• Accelerate business resilience
• Make proactive risk-based decisions
• Emulate real-world success stories
• Bridge skills gaps with intuitive tools and workflow automation
• Enhance visibility, reduce costs, improve security outcomes, and ease compliance obligations through consolidation

About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com

ⁱ https://www.gartner.com/en/newsroom/press-releases/2022-10-19-gartner-forecasts-worldwide-it-spending-to-grow-5-percent-in-2023
ⁱⁱ https://newsroom.trendmicro.com/2023-03-21-Research-Highlights-Cyber-Securitys-Underestimated-Role-as-a-Business-and-Revenue-enabler

 

 

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SOURCE Trend Micro Incorporated

FAQ

What is the purpose of Trend Micro's global cybersecurity tour?

The tour aims to assist organizations in mitigating rising cyber risks and improving resilience against cyber threats.

When does the Trend Micro cybersecurity tour start in the United States?

The cybersecurity tour starts in the United States on April 26, 2023, in San Francisco.

How many cities will Trend Micro's cybersecurity tour reach?

The tour is set to reach over 120 cities within 90 days.

What key themes will be discussed at the RSA Conference related to the cybersecurity tour?

Key themes include biometrics, the metaverse, cyber insurance, and maritime threats.

What challenges does Trend Micro's research identify about cybersecurity awareness among executives?

The research reveals that many executives underestimate security's role in business success, with only 1/3 reporting it as a business risk.