Trend Micro Embarks on World's Largest Cybersecurity Tour: U.S. Kick-off Coincides with RSAC 2023
Trend Micro Incorporated has launched a worldwide cybersecurity tour aiming to reach over 120 cities in 90 days, commencing in San Francisco on April 26, 2023. This initiative is designed to assist organizations in mitigating rising cyber risks and enhancing resilience against cyber threats. The tour coincides with the RSA Conference, featuring speaker sessions on key cybersecurity topics like biometrics and cyber insurance. Trend Micro's research indicates a disconnect between executive awareness of cybersecurity and its implication as a business risk, with only 64% of decision-makers acknowledging this connection. The tour seeks to educate IT leaders on improving risk posture and making informed decisions to bolster business resilience.
- Launch of a global cybersecurity tour reaching over 120 cities indicates strong market engagement.
- Coinciding with RSA Conference increases visibility among industry leaders.
- Focus on educating IT leaders about cyber risks can enhance brand reputation.
- Potential for increased sales through heightened awareness of cybersecurity challenges.
- Research shows only 33% of executives report cyber as a business risk, indicating a gap in awareness.
- The cybersecurity skills shortage could hinder effective risk management.
Cybersecurity leader reaches out to most geographically diverse customer base in the industry to build resilience against cyber threats
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9161451-trend-micro-global-cybersecurity-tour/
The tour's arrival in
Organizations are investing billions worldwide in digital transformation.i But the same investments are also expanding the corporate cyberattack surface at a time of critical security skills shortages.
Unfortunately, new research reveals that senior corporate executives still underestimate security's role as driver of business success.ii
Attendees at the show will hear expert perspectives and learn how to:
- Improve their risk posture
- Accelerate business resilience
- Make proactive risk-based decisions
- Emulate real-world success stories
- Bridge skills gaps with intuitive tools and workflow automation
- Enhance visibility, reduce costs, improve security outcomes, and ease compliance obligations through consolidation
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i https://www.gartner.com/en/newsroom/press-releases/2022-10-19-gartner-forecasts-worldwide-it-spending-to-grow-5-percent-in-2023
ii https://newsroom.trendmicro.com/2023-03-21-Research-Highlights-Cyber-Securitys-Underestimated-Role-as-a-Business-and-Revenue-enabler
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