Toyota Reveals Additional SEMA Builds Based on Supra and Tacoma
Toyota revealed two exciting vehicles for the 2021 Specialty Equipment Market Association (SEMA) event: the 2021 GR Supra Sport Top and the TRD-Sport Trailer. The Sport Top honors the legacy of the MKIV Supra with a removable roof and enhanced structural integrity. Meanwhile, the TRD-Sport Trailer, designed for overlanding, features a remote-operated scissor-lift, tent, and multiple amenities for outdoor adventures. These new creations follow the unveiling of four vehicles in a previous showcase in November, maintaining Toyota's engagement with automotive enthusiasts.
- Introduction of innovative vehicles like the 2021 GR Supra Sport Top enhances brand appeal.
- The TRD-Sport Trailer taps into the growing overlanding trend, attracting outdoor enthusiasts.
- None.
PLANO, Texas, Dec. 21, 2020 /PRNewswire/ -- Toyota's second wave of custom SEMA vehicles break cover today, just in time for the holidays. The 2021 GR Supra Sport Top and overlanding-ready TRD-Sport Trailer ensure that Toyota's on- and off-road performance and adventure concepts continue to inspire Toyota fans and the automotive aftermarket.
This year Toyota's two-wave release plans mean that SEMA lives on long after the show. The company previously unveiled four builds in its wave one SEMA360 Showcase presentation, held Nov. 2, 2020. SEMA360 is the Specialty Equipment Market Association's (SEMA) online program connecting the automotive aftermarket industry in a year that makes the traditional SEMA Show impossible.
"Our wave one reveals whet Toyota fans' appetite with four creations – a bold, hand-painted GR Supra, two GR Supra drift cars, and an outrageous overlanding-ready Tacoma pickup," said Ed Laukes, group vice president – Toyota Division Marketing. "But we saved the best for last, and today we're proud to show off our latest creations, the 2021 GR Supra Sport Top and the TRD-Sport Trailer, among some additional content as well."
The new 2021 GR Supra Sport Top concept is a perfect follow up to the wildly popular 2020 GR Supra Heritage Edition that debuted at Toyota's 2019 SEMA Show display, exciting Supra fans worldwide with its custom visual and performance upgrades paying homage to the iconic MKIV Supra from the late '90s. And Toyota's TRD-Sport Trailer answers the backroads adventure calling and the growing popularity of overlanding getaways in a year where socializing with family and friends is a challenge.
Highlights from Toyota's second wave of SEMA360 Showcase creations include:
2021 GR Supra Sport Top
Inspired by the overwhelming response to the GR Supra Heritage Edition that debuted last year, Toyota set out to dream up a fitting companion. Conceptualizing an open-air tribute to removable-top Supra models of the past, the team put much thought into the unprecedented task of removing the roof and a significant part of the GR Supra's structure. The crew ensured structural rigidity by reinforcing large sections of the vehicle's frame. The now iconic removeable roof includes two composite panels that can be stored in the car's trunk. Unlike a "T-Top" car, there is no center bar down the middle, just open air as far as the eye can see. As a sibling to the GR Supra Heritage Edition, the Sport Top delivers similar styling cues like the MKIV-inspired basket handle wing and round taillights. At the same time, it has a striking profile all its own that includes a sexy black piano-finish canopy over the top.
TRD-Sport Trailer
Overlanding's growing popularity inspired the Toyota team to think outside the box, as they sought to make a true overland trailer out of a Tacoma pickup bed. The truly over-the-top TRD-Sport Trailer concept serves as a base camp to extend adventurers' off-highway fun while being pulled by a Toyota truck or SUV. It features a remote-operated scissor-lift that raises an innovative platform several feet out of the bed. There's a Yakima four-person tent with an awning and fly fishing-pole holders, a custom-built toilet and trash can, a refrigerator, a hot water heater, fresh and gray water holding tanks, a slide-out sink and stove, and efficient campsite lighting. And that's just getting started, as the details and campsite features are nearly endless.
2020 GR Supra Heritage Edition
This 500-plus horsepower sports car wowed Toyota Supra fans when it debuted late last year, and it makes an encore appearance in 2020 as the 'take it to the next level' inspiration for this year's GR Supra Sport Top. Returning to the spotlight for Toyota's second wave of content, this one-off creation painted in Re-entry Red continues to excite fans with its retro-inspired custom headlights, taillights, and MKIV-style rear wing. Upgrades such as bigger brakes, tuned engine, turbocharger and ECU, and custom front and rear suspension ensure it performs as spectacularly as it looks.
The Ornamental Conifer Supra and the 4WD Overland-Ready Tacoma also get a reprise from last month with a freshening of new materials.
The final episodes for the GR Supra Sport Top and TRD-Sport Trailer can be found here:
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that is scheduled to begin production in 2021.
To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.
Media Contacts:
Zachary Reed
zachary.reed@toyota.com
469-292-3499
Joshua Burns
joshua.burns@toyota.com
469-292-6449
For customer inquiries, please call: 800-331-4331
Note to Editors: Photos and b-roll can be found on ToyotaNewsroom.com
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SOURCE Toyota
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