Toyota Delivers Star-Packed NFL Campaign That Invites Fans to "Roll Deep" Together All Season Long
Toyota Motor North America has unveiled an NFL-themed campaign as the 'Official Automotive Partner of the NFL'. The campaign, titled 'We Roll Deep', features Team Toyota Athletes including Eli Manning, Brock Purdy, Puka Nacua, Christian Gonzalez, Michael Pittman Jr., and Kyle Hamilton. It will debut on September 5 during the Baltimore Ravens vs Kansas City Chiefs game.
Key elements of the campaign include:
- Toyota's Gameday Giveaway: An in-game fan engagement feature offering prizes like NFL tickets and a 2025 Toyota Land Cruiser
- A social media campaign honoring Latino heritage in football
- Collaboration with 'The Mina Kimes Show featuring Lenny' to discuss diversity in football
- Toyota's role as Presenting Partner of NFL Flag tournaments
This initiative builds on Toyota's 67-year legacy in grassroots football support and aims to bring fans closer to the game through various content formats and experiences.
Toyota Motor North America ha svelato una campagna a tema NFL come 'Partner Automobilistico Ufficiale della NFL'. La campagna, intitolata 'We Roll Deep', presenta gli Atleti del Team Toyota, tra cui Eli Manning, Brock Purdy, Puka Nacua, Christian Gonzalez, Michael Pittman Jr. e Kyle Hamilton. Debutterà il 5 settembre durante la partita tra i Baltimore Ravens e i Kansas City Chiefs.
Gli elementi chiave della campagna includono:
- Il Gameday Giveaway di Toyota: Una funzione di coinvolgimento per i fan durante la partita che offre premi come biglietti NFL e una Toyota Land Cruiser 2025
- Una campagna sui social media che celebra l'eredità Latina nel football
- Collaborazione con 'The Mina Kimes Show featuring Lenny' per discutere la diversità nel football
- Il ruolo di Toyota come Partner Presentatore dei tornei NFL Flag
Questa iniziativa si basa sui 67 anni di storia di Toyota nel supporto al football di base e mira a avvicinare i fan al gioco attraverso vari formati di contenuto ed esperienze.
Toyota Motor North America ha presentado una campaña con temática de la NFL como 'Socio Automotriz Oficial de la NFL'. La campaña, titulada 'We Roll Deep', cuenta con los Atletas del Team Toyota, incluidos Eli Manning, Brock Purdy, Puka Nacua, Christian Gonzalez, Michael Pittman Jr. y Kyle Hamilton. Se estrenará el 5 de septiembre durante el partido entre los Baltimore Ravens y los Kansas City Chiefs.
Los elementos clave de la campaña incluyen:
- Sorteo Gameday de Toyota: Una característica de participación de aficionados durante el juego que ofrece premios como entradas a la NFL y un Toyota Land Cruiser 2025
- Una campaña en redes sociales que honra la herencia latina en el fútbol
- Colaboración con 'The Mina Kimes Show featuring Lenny' para discutir la diversidad en el fútbol
- El papel de Toyota como Socio Presentador de los torneos NFL Flag
Esta iniciativa se basa en los 67 años de legado de Toyota en el apoyo al fútbol base y tiene como objetivo acercar a los aficionados al juego a través de diversos formatos de contenido y experiencias.
토요타 모터 북미는 'NFL 공식 자동차 파트너'로서 NFL을 주제로 한 캠페인을 공개했습니다. 'We Roll Deep'라는 제목의 이 캠페인은 Eli Manning, Brock Purdy, Puka Nacua, Christian Gonzalez, Michael Pittman Jr., Kyle Hamilton 등 팀 토요타 선수들이 포함되어 있습니다. 이 캠페인은 9월 5일 볼티모어 레이븐스와 캔자스시티 치프스의 경기에 맞춰 첫 선을 보입니다.
캠페인의 주요 요소는 다음과 같습니다:
- 토요타의 게임데이 경품행사: NFL 경기 중 팬 참여를 위한 특징으로 NFL 티켓 및 2025년형 토요타 랜드크루저와 같은 경품을 제공합니다.
- 축구에서 라틴 유산을 기리는 소셜 미디어 캠페인
- 축구의 다양성에 대해 논의하는 'The Mina Kimes Show featuring Lenny'와의 협업
- NFL 플래그 토너먼트의 프레젠팅 파트너로서 토요타의 역할
이 이니셔티브는 아마추어 축구 지원에서 67년의 토요타 전통을 바탕으로 하며, 다양한 콘텐츠 형식과 경험을 통해 팬들이 게임에 더 가까워지는 것을 목표로 하고 있습니다.
Toyota Motor North America a dévoilé une campagne thématique NFL en tant que 'Partenaire Automobile Officiel de la NFL'. La campagne, intitulée 'We Roll Deep', met en avant des athlètes de l'équipe Toyota, notamment Eli Manning, Brock Purdy, Puka Nacua, Christian Gonzalez, Michael Pittman Jr. et Kyle Hamilton. Elle fera ses débuts le 5 septembre lors du match entre les Baltimore Ravens et les Kansas City Chiefs.
Les éléments clés de la campagne comprennent :
- Le Gameday Giveaway de Toyota : Une fonction d'engagement des fans pendant le match offrant des prix tels que des billets NFL et un Toyota Land Cruiser 2025
- Une campagne sur les réseaux sociaux rendant hommage à l'héritage latino dans le football
- Collaboration avec 'The Mina Kimes Show featuring Lenny' pour discuter de la diversité dans le football
- Le rôle de Toyota en tant que Partenaire Présentateur des tournois NFL Flag
Cette initiative s'appuie sur les 67 ans d'héritage de Toyota dans le soutien au football grassroots et vise à rapprocher les fans du jeu à travers divers formats de contenu et expériences.
Toyota Motor North America hat eine NFL-Themenkampagne als 'Offizieller Automobilpartner der NFL' vorgestellt. Die Kampagne mit dem Titel 'We Roll Deep' präsentiert Team Toyota-Athleten wie Eli Manning, Brock Purdy, Puka Nacua, Christian Gonzalez, Michael Pittman Jr. und Kyle Hamilton. Sie wird am 5. September während des Spiels der Baltimore Ravens gegen die Kansas City Chiefs Premiere feiern.
Wichtige Elemente der Kampagne umfassen:
- Toyotas Gameday Giveaway: Ein Fan-Engagement-Feature im Spiel, das Preise wie NFL-Tickets und einen Toyota Land Cruiser 2025 anbietet.
- Eine Social-Media-Kampagne zur Ehrung des latinos Erbes im Football
- Zusammenarbeit mit 'The Mina Kimes Show featuring Lenny', um über Diversität im Football zu diskutieren
- Toyotas Rolle als Präsentationspartner der NFL-Flag-Turniere
Diese Initiative baut auf Toyotas 67-jährigem Erbe der Unterstützung des grassroots Footballs auf und zielt darauf ab, die Fans durch verschiedene Inhaltsformate und Erfahrungen näher an das Spiel zu bringen.
- Toyota named 'Official Automotive Partner of the NFL', potentially increasing brand visibility
- Launch of 'Toyota's Gameday Giveaway' fan engagement feature, potentially boosting customer interaction and loyalty
- Collaboration with popular NFL personalities and shows, potentially expanding market reach
- Named Presenting Partner of NFL Flag tournaments, potentially strengthening community presence
- None.
The "Official Automotive Partner of the NFL" celebrates every team, every fan, every season with a campaign featuring Team Toyota Athletes Eli Manning, Brock Purdy, Puka Nacua, Christian Gonzalez, Michael Pittman Jr. and Kyle Hamilton
"The Official Automotive Partner of the NFL" will release a season-long schedule of content across linear broadcast, digital, paid social and in-game formats. The content features a debut spot, with additional creative to be shared later this season.
"We Roll Deep Anthem" is an exhilarating spot that highlights the unifying moments that energize football fans across the country, bringing together diverse fanbases with thrilling excitement. The spot features a unified cavalcade of Toyota Nation fans and Team Toyota stars—Brock Purdy (49ers), Eli Manning (NFL Legend), Michael Pittman Jr. (Colts), and Puka Nacua (Rams)—setting off on an adrenaline-packed NFL adventure.
The campaign will debut on Thursday, September 5 during the primetime matchup between the Baltimore Ravens and the Kansas City Chiefs as the two clubs kick off the NFL season on NBC and Peacock.
Toyota's NFL campaign will extend further through these fan-focused moments:
- Toyota's Gameday Giveaway: Toyota will collaborate with NBC to launch an in-game fan engagement feature that will incentivize fans to digitally participate in regular season primetime matchups during select Sunday Night Football games through the 2024 NFL Season. NBC talent will prompt viewers during the Toyota Halftime Show to watch for key moments in the game for a chance to win exclusive prizes such as NFL tickets, NFL Shop gift cards, Super Bowl LIX tickets and more. One lucky fan will win a new 2025 Toyota Land Cruiser.
To enter, fans can visit www.toyota.com/nfl and check back throughout the season for new weekly challenges and prizes, such as:- 9/5 - Baltimore Ravens @ Kansas City Chiefs (NFL Kickoff): If there is an interception in the second half, 20 fans will each win 2 tickets to a regular season game.
- BONUS: If it's a Kyle Hamilton interception an additional 5 fans win.
- BONUS: If it's a Kyle Hamilton interception an additional 5 fans win.
- 9/8 - Los Angeles Rams @ Detroit Lions: If a deep pass of 25+ yards is completed in the second half, 200 fans will win a
$200 - BONUS: If it's a Puka Nacua reception, an additional 20 fans win.
- BONUS: If it's a Puka Nacua reception, an additional 20 fans win.
- 9/5 - Baltimore Ravens @ Kansas City Chiefs (NFL Kickoff): If there is an interception in the second half, 20 fans will each win 2 tickets to a regular season game.
- Toyota and Christian Gonzalez will honor the game's deep Latino heritage with an original social media campaign, "We Roll Deep." Featuring Gonzalez, the campaign kicks-off with "Driving a Legend", a series of videos discussing culture, family and football history with gridiron legend Jim Plunkett and Diana Flores, captain and quarterback of the Mexican Women's National Flag Football team and Global Flag Ambassador for the NFL & IFAF, while driving the 2024 Land Cruiser. The social campaign will live on Toyota Latino social channels, and more videos will be shared throughout the season celebrating Latino's passion for football and cultura.
- Toyota is collaborating with "The Mina Kimes Show featuring Lenny" to mix-and-match NFL personalities with the show's hosts to chat all things family, culture, and hot takes as viewed from their ethnically-diverse upbringings. The initial episode will see Kimes host a connection between two Korean-American football stars, Kyle Hamilton (Ravens) and a special guest, centered on their respective Korean-American heritage. Another episode this fall will feature a conversation between Haloti Ngata (Ravens Legend) and NFL star Puka Nacua.
"For more than sixty-five years, Toyota has been there for road trips, practice drop-offs, and tailgates, connecting fans, families, and communities to America's favorite sport," said Michael Tripp, group vice president of Toyota division marketing. "This campaign demonstrates our commitment to immersing fans further into the excitement of gameday adventures."
Today's news follows a June announcement to advance "football for all' as Toyota was named Presenting Partner of NFL Flag tournaments across the
In the same month, Toyota announced rising stars Puka Nacua, Kyle Hamilton, Michael Pittman Jr. and Christian Gonzalez as the latest additions to its roster of league partners. These players joined a Team Toyota roster that already included Eli Manning and Brock Purdy. Toyota aims to spotlight each player's commitment to their communities, family, culture and NFL fans through the content and experiences they create together.
About Toyota
Toyota (NYSE: TM) has been a part of the cultural fabric in
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media Contacts:
Sam Mahoney
980-900-8573
samuel.mahoney@toyota.com
Shaun Clair, Gray Wolf for Toyota
585-314-7639
shaun@graywolfagency.com
Layton Lassiter, Gray Wolf for Toyota
973-295-0732
layton@graywolfagency.com
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SOURCE Toyota Motor North America
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