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Toyota Motor Corporation (NYSE: TM), headquartered in Toyota City, Aichi, Japan, is a global leader in automotive manufacturing. Founded by Kiichiro Toyoda in 1937, Toyota has grown to produce approximately 10 million vehicles annually, positioning itself as one of the world's largest automakers. The company's extensive portfolio includes well-known brands such as Toyota, Lexus, Daihatsu, and Hino trucks. In fiscal 2023, Toyota sold 10.56 million vehicles globally, capturing significant market shares in both Japan and the United States.
Toyota's product lineup spans from traditional gasoline cars to cutting-edge electrified vehicles. The company offers 27 electrified options, including Hybrid Electric Vehicles (HEVs), Plug-In Hybrid Electric Vehicles (PHEVs), Fuel Cell Electric Vehicles (FCEVs), and Battery Electric Vehicles (BEVs). As part of its commitment to innovation, Toyota is also involved in manufacturing homes, boats, and has a financing division to support its sales.
Recent Achievements:
- Toyota Motor North America (TMNA) reported a 21.8% increase in March 2024 U.S. sales, with electrified vehicles making up 36.4% of the total sales volume.
- TMNA's sales for the first quarter of 2024 were up by 20.3%, demonstrating strong market performance.
- Toyota's new investments in its U.S. operations include a $1.4 billion expansion to produce a new three-row battery electric SUV and a $1.3 billion investment in Toyota Kentucky for another BEV model.
Toyota has made strategic investments in various companies, including a 3.3% stake in Denso, 20% in Subaru, and shares in Uber Technologies, Joby Aviation, and others, reflecting its forward-thinking approach to mobility.
Current Projects:
- Toyota's Collaborative Safety Research Center (CSRC) is leading 15 new projects focusing on driver behavior, crash avoidance, and injury mitigation.
- The introduction of the all-new 2024 Tacoma with a hybrid powertrain, the 2024 Land Cruiser, and the 2025 Camry, all featuring hybrid technology.
- The establishment of Toyota’s North American Hydrogen Headquarters in Gardena, California, to advance fuel cell technology and hydrogen infrastructure.
- A partnership with the U.S. Department of Energy’s Argonne National Laboratory to develop a direct recycling process for lithium-ion batteries.
Partnerships and Community Engagement:
Toyota's commitment to community and environmental sustainability is evident through its 'Empact' vision, focusing on equitable EV charging and mobility for all. The company is installing high-power 350kW DC fast chargers in underserved communities in California.
For more information, visit www.ToyotaNewsroom.com.
Toyota has been awarded the most patents among automakers for the ninth consecutive year, with a total of 3,056 patents in 2022. This achievement marks Toyota’s highest ranking ever, moving to #4 overall in the Intellectual Property Owners Association's annual listing. Notably, over half of the patents focus on future mobility, including 26% related to electrification and 14% concerning automation and safety.
With an investment of over $1 million per hour in R&D, Toyota aims to maintain its leadership in innovative vehicle technology.
Toyota has partnered with Nintendo to enhance the customer experience for the new 2024 Grand Highlander, set to launch in Summer 2023. In a marketing initiative, 500 Grand Highlander owners will receive a Nintendo Switch – OLED Model along with a Mario Kart 8 Deluxe game. This collaboration aims to make family road trips more enjoyable. The Grand Highlander features three powertrain options and ample storage, emphasizing its suitability for family travel. Details on pricing are expected later this summer, with the vehicle being showcased at the Chicago Auto Show from February 9-19, 2023.
The 2024 Toyota Grand Highlander made its debut at the Chicago Auto Show, featuring a midsize SUV design focused on interior comfort across three rows. Available powertrain options include a 2.4L turbo gas engine, a 2.5L hybrid with an estimated 34 combined MPG, and the powerful 362-horsepower Hybrid MAX. The Grand Highlander emphasizes Toyota's commitment to carbon neutrality and offers advanced technology such as a 12.3-inch multimedia display, available Traffic Jam Assist, and Over-the-Air updates. Designed for family versatility, it includes ample cargo space and numerous USB ports. Pricing and sales information is expected later this summer.
During National Passenger Safety Week (January 22-28), Paralympic Gold Medalist Alana Nichols partnered with Buckle Up for Life, a child passenger safety program initiated by Toyota and Cincinnati Children's Hospital. Nichols aims to raise awareness on the importance of child passenger safety, sharing her personal journey as a mother and the shocking statistic that only 1 in 4 car seats are installed correctly. The program offers resources to help caregivers ensure safe car seat usage, reaching over 180,000 individuals through community partnerships. Toyota has contributed to over 90,000 family car seats to enhance safety on the road.
Toyota Motor North America has partnered with WattTime to help Toyota and Lexus customers optimize EV charging times with the ECO Charging feature integrated into their apps. This initiative allows battery-electric vehicle (BEV) and plug-in hybrid electric vehicle (PHEV) owners to select the most efficient charging periods, reducing CO2 emissions. The technology guides customers on when to charge for minimal environmental impact, reflecting Toyota's commitment to sustainability and cleaner energy solutions.
Toyota has launched the "Says So Much" campaign for the all-new 2023 Toyota Crown, highlighting its striking design and performance. The campaign aims to resonate with customers aspiring to stand out and achieve milestones. Directed by Rachel McDonald, the campaign features a :30 spot showcasing the Crown's bold aesthetics, premium comfort, and hybrid powertrains. The Toyota Crown will be available in three grades, starting at $39,950, and includes advanced features such as an audio multimedia system and optional 21-inch wheels. The vehicle will hit dealerships in early 2023.
Toyota Motor North America (TM) reported a 9.6% decline in U.S. sales for 2022, totaling 2,108,458 vehicles. However, Q4 2022 showed a 13.1% increase, with December sales up 3.5%. TM maintained its leadership in electrified vehicles, with 504,016 sold, representing 24% of total sales. Toyota's investment in North Carolina will reach $3.8 billion to produce batteries, creating 2,100 jobs. Best-selling models projected include Camry and RAV4, while the company aims to remain the top retail brand for the 11th consecutive year.
Toyota Motor North America and Oncor Electric Delivery have initiated a pilot project focusing on vehicle-to-grid (V2G) technology, marking Toyota's first utility agreement for EV charging in the U.S. This collaboration aims to enhance customer and grid benefits by allowing energy flow from Toyota's battery electric vehicles back onto the electric grid. The research will leverage Oncor's microgrid in Dallas and is expected to improve EV charging infrastructure and accelerate carbon neutrality efforts. A V2G pilot project is planned for 2023, utilizing BEVs in homes and businesses within Oncor's service area.
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