13 Million and Going Strong

Rhea-AI Summary

Toyota's Georgetown, Kentucky plant celebrates a significant milestone with the assembly of its 13 millionth vehicle, a RAV4 Hybrid, highlighting ongoing investments of over $1.5 billion in production since 2017. The plant, which employs over 10,000 workers, is part of Toyota's broader $13 billion investment plan in North America. As the leading alternative fuel vehicle manufacturer in the U.S., Toyota aims for 40% of its new vehicle sales to be electrified by 2025. Additionally, a $1.3 million commitment to STEM education reflects its community engagement.

Positive

• Achievement of the 13 millionth vehicle milestone strengthens brand reputation.
• Continued investments totaling over $1.5 billion since 2017 signal growth and job creation.
• Commitment to alternative fuel vehicles aligns with market trends and sustainability goals.

Negative

• None.

GEORGETOWN, Ky., March 16, 2021 /PRNewswire/ -- A very special RAV4 Hybrid rolled off the line at Toyota's largest plant worldwide in Georgetown, Ky., earlier this month. What is so unique about it? Its striking exterior finish or its finely tuned hybrid powertrain capable of thrilling performance and efficiency? Yes! But the bestselling SUV also marked the 13th millionth vehicle assembled at Toyota Motor Manufacturing Kentucky (TMMK) since production started in 1988.

"On one hand, it's hard to believe we have produced 13 million vehicles," said Susan Elkington, TMMK president. "However, when you consider the dedication and skill of our Kentucky team it isn't so hard to imagine. It's incredible to think about our customers, their families, and all the places they've gone in our 13 million vehicles. Looking forward, we are excited about the future of mobility and being able to take more people, more places."

TMMK, best known for producing the Camry and Avalon, began production of the RAV4 Hybrid in January 2020 as the result of multiple investments by Toyota, totaling over $1.5 billion since 2017. These investments were part of a larger commitment by the company to invest over $13 billion in its North American manufacturing operations from 2017 to 2021. That goal was reached a year early while creating over 6,500 jobs.

The 1,300-acre Georgetown campus, Toyota's first plant in North America, represents an $8 billion investment and employs over 10,000 Kentuckians. It is also home to a powertrain facility on track to reach its own milestone this year, producing its 13 millionth engine.

"The engine is the heart of every vehicle and our powertrain team takes that responsibility very seriously," said David Rosier, TMMK powertrain head. "We're especially proud to be a part of Toyota's commitment to alternative fueled vehicles and the future of mobility in North America."

For 21 consecutive years, Toyota has been the leading manufacturer of alternative powered vehicle sales in the United States. By 2025, Toyota's goal is to have 40% of new vehicle sales be electrified models, and by 2030 expects that to increase to nearly 70%. Globally, this commitment to alternative fueled vehicles has resulted in the avoidance of an estimated 139 million tons of greenhouse gas (GHG) into the atmosphere.

Toyota Kentucky is proud to recognize both milestones with a $1.3 million commitment to furthering STEM education and workforce development programs across the Commonwealth. Funds will be utilized to engage diverse and under-resourced youth by exposing them to great manufacturing career opportunities.  A few of the grant recipients include:

• Rise STEM Academy for Girls
• Jobs for America's Graduates (JAG)
• Black Male Working (BMW) Academy
• Prichard Committee
• Partners for Youth

2021 is a year full of milestones for the automaker. In February, the company celebrated its 30 millionth North American produced vehicle - a Toyota Sienna produced at its Princeton, Ind., plant. Later this year, Toyota Kentucky will celebrate its 35th anniversary and the production of its 10 millionth Camry.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

Media Websites: 
ToyotaNewsroom.com
LexusNewsroom.com 

Media Contacts:
Kim Ogle
256-746-5407
kim.ogle@toyota.com

Justin Posey
469-292-8839
justin.posey@toyota.com

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SOURCE Toyota Motor North America

FAQ

What recent milestone did Toyota achieve with the RAV4 Hybrid?

Toyota's Georgetown plant celebrated the assembly of its 13 millionth vehicle, a RAV4 Hybrid, in March 2021.

How much has Toyota invested in its North American manufacturing operations?

Toyota has invested over $13 billion in its North American manufacturing operations from 2017 to 2021.

What is Toyota's goal for electrified vehicle sales by 2025?

Toyota aims for 40% of its new vehicle sales to be electrified models by 2025.

How many jobs has Toyota created in North America since 2017?

Toyota has created over 6,500 jobs in North America since 2017.

What community initiative did Toyota announce in connection with its milestones?

Toyota committed $1.3 million to STEM education and workforce development programs across Kentucky.