Tilray Brands Expands Beer Portfolio and Launches Good Supply Light Beer

Rhea-AI Summary

Tilray Brands Inc. has announced the launch of Good Supply Beer, a new light beer brand and premium lager. The beer is crafted with high-grade pilsner malt and subtly hopped for a smooth and refreshing drinking experience. It is now available year-round in 16-ounce cans across Georgia, Connecticut, and New York, with more distribution rolling out this summer.

Positive

• Good Supply Beer offers an affordable and delicious light beer option for consumers. It is crafted with premium ingredients and brewing techniques, making it a competitively priced option in the market.

Negative

• None.

Tilray Introduces New Easy-Drinking Light Beer Brand, Good Supply, in the U.S.

ATLANTA, June 14, 2023 (GLOBE NEWSWIRE) -- Tilray Brands Inc., (NASDAQ: TLRY and TSX: TLRY) the global cannabis and consumer packaged goods company, today announced the launch of Good Supply Beer, a new light beer brand and premium lager brewed for easy-drinking at a refreshing price. Good Supply beer is now available year-round in 16-ounce cans across Georgia, Connecticut, and New York with added distribution rolling out this summer.

Ty Gilmore, President, U.S. Beer, Tilray Brands, said, “Good Supply is the perfect new light beer that’s affordable and tastes great. With the wealth of brewing expertise that lives within Tilray’s beer division, like SweetWater Brewing, Montauk Brewing, and Alpine Beer, Good Supply is uniquely positioned to offer a competitively priced and delicious light beer crafted with premium ingredients and brewing techniques.”

Crafted with high-grade pilsner malt and subtly hopped for an incredibly smooth and refreshing drinking experience, Good Supply’s Easy Lager (4.2% Alcohol by Volume) was made for beer drinkers who want good beer at a great price. It’s everything a light beer should be clean, crisp light, easy to drink, and thirst-quenching.

Good Supply is the new go-to beer for any occasion, whether it’s a family barbecue, the tailgate, pre-game with friends or a cold beer to end the day. With its subtle, no-frills branding, Good Supply’s clean taste and premium ingredients are an ode to simplicity, yet not compromising on the things that matter, like selecting the finest Pilsner malts and investing time and thought into perfecting the recipe.

Look for Good Supply Easy Lager at your preferred independent beer retailers in Georgia, Connecticut and New York. Rhode Island and Massachusetts residents, stay tuned, as Good Supply Beer will soon be available in your area.

For more information about Good Supply Beer and to stay up-to-date with our latest offerings, visit https://goodsupplybeer.com/.

About Good Supply Beer

Good Supply aspires for goodness, which doesn’t come with the pressure—or price tag—of greatness. We celebrate good pizza, good jobs, and good beer. Good Supply launched in 2023 to offer high-grade versions of popular, approachable beer styles that punch above their weight, starting with its Easy Lager. Good Supply beers were crafted to be shared with good buds during good times. Brewed in Atlanta, Good Supply believes that at the end of the day, a good beer (drank responsibly) is all we need.

Good Supply Beer is a collaboration with the best-selling Canadian cannabis brand Good Supply. For more information on Good Supply Beer, visit www.goodsupplybeer.com and follow @goodsupplybeer. Good Supply Beer does not contain cannabis.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:

SweetWater Brewing Company Media:

Chris Hong, christopher.hong@rygr.us, (970) 924 - 0704 ext. 2103,

Tilray Brands Media: Berrin Noorata, news@tilray.com

Tilray Brands Investors: Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a50e5662-d865-4583-86d3-edb1e7f6b264

FAQ

What is Good Supply Beer?

Good Supply Beer is a new light beer brand and premium lager launched by Tilray Brands Inc.

Where is Good Supply Beer available?

Good Supply Beer is currently available in Georgia, Connecticut, and New York, with more distribution coming soon.

What are the key features of Good Supply Beer?

Good Supply Beer is crafted with high-grade pilsner malt and subtly hopped for a smooth and refreshing drinking experience. It is a 4.2% Alcohol by Volume light beer.

Is Good Supply Beer competitively priced?

Yes, Good Supply Beer is competitively priced and offers an affordable option for consumers.